The Creative Collective's
A LITTLE ABOUT THE CREATIVE COLLECTIVE
We work with a variety of clients
The Creative Collective are a full service creative agency specialising in digital marketing (particularly social media), servicing clients around the world.
The Creative Collective head office is on the Sunshine Coast, QLD. We also have a physical office in Newcastle, NSW, with serviced offices in Melbourne, Sydney, Brisbane and the Gold Coast, and Auckland in New Zealand.
Founded in 2007 by Yvette Adams, between 2009 – 2014 the business operated as a franchise with offices on the Gold Coast and Newcastle, NSW.
In late 2013, the decision to centralise all franchised offices, clients and operations was made, and Katrina Lees, previously the Newcastle franchisee, became the business partner of Yvette Adams.
In 2017 the business acquired Fig Creative, an agency previously based in Maleny, Sunshine Coast.
Now in our eleventh year of business, we have worked with thousands of clients; from start-ups to SMEs, medium, large and Government funded clients and projects. Our clients herald from all industries: from mining to tourism; education to finance; medical to fitness; fashion to trades, and everything in between.
OUR NDIS EXPERIENCE
The Creative Collective has worked with a range of human services, health care and not for profit clients over the years assisting them with their branding, web design, SEO, social media and other marketing.
In more recent years we have been working with registered NDIS providers, both pre and post NDIS roll out in a variety of regions including direct with the NDIS team themselves assisting them to develop their social media strategy. We've also worked with the team at Department of Communities, Disability Services and Seniors as they transition to alternative careers in light of the NDIS.
In short we understand the NDIS rollout from multiple perspectives and can bring that understanding and experience to assist you to make the transition from a marketing perspective too.
To better explain, here are some case studies from NDIS Providers that we have worked with.
Inspired by the vision of ‘choice and control’ developed by the National Disability Insurance Scheme (NDIS), Therapy Pro has reimagined the world of service delivery with the client, central to the planning and delivery of their services. Therapy Pro offers high quality therapy services and training across the whole of allied health services, including Psychology, Occupational Therapy, Physiotherapy, Speech and Language Pathology and Social Work.
We commenced with this client with a 2hour strategy session with all key stakeholders, before moving onto a marketing plan and website audit. We continued to be engaged for a range of online marketing services including social media management, Facebook advertising, Google Adwords, web updates; and a range of offline services to include branded merchandise items, pull up banners, DL flyers and A5 postcards.
CLIENT: SUPPORT COORDINATION ACADEMY (SCA)
SCA provide practical support and training for Support Coordinators and enable NDIS participants to access health support services for disabilities and autism.
We were pleased to work with SCA to refresh their brand, prepare a brand identity kit so they were looking professional for the NDIS roll out and positioned well to capture and service their market with the NDIS changes and to create their mobile responsive and modern website on Wordpress.
Community Solutions is a unique community service organisation and registered NDIS provider delivering a diverse range of disability supports, community wellbeing programs, employment, apprenticeship and traineeship services to individuals and families throughout Queensland, New South Wales, Victoria and South Australia.
We were pleased to work with Community Solutions at the beginning of their digital transformation journey, including conducting a half day training/strategy session with the management team to go through what they had in place, what they needed, and also provide advice and guidance on options available to them from a digital marketing perspective.
After the session we made a number of recommendations towards their digital transformation and provided subsequent advice and feedback post the session. The team have rolled out many of these recommendations using in-house talent, and leaning on us as required.
CFN is a registered NDIS service provider in the Moreton Bay Region providing disability services to clients from Caboolture and the surrounding areas including North Brisbane and the Sunshine Coast. CFN have a long history providing disability services within this region, and working with people with disability to achieve their individual goals, with support from CFN, their families and support networks along the way.
Knowing the NDIS is due to roll out in their area in January 2019, the organisation reached out to us to discuss their objectives, target markets, current marketing assets and activities and we devised a path forwards, commencing with a rebrand. We then moved on to creating the organisation a new mobile responsive website to reflect their evolving organisation which included a range of integrations and efficiencies such as an integrating their web forms with their CRM (Salesforce), integrating their events calendar so the moment they update their programs + community events these feature on their website, bringing their social communities to the fore and more.
We also completed a range of copywriting + SEO activities to give the site its best chance of performing as well as preparing a digital marketing strategy.
Divin is an experienced NDIS consultancy operating across metro, rural and remote communities nationwide.
Highly accomplished in guiding organisations, including private, government and not-for-profit organisations, through the latest NDIS reforms they take a client-focused, flexible and individualised approach to deliver tangible solutions for individuals and organisations preparing to do business with the NDIS.
We were pleased to work with the Divin group to create them a more modern and mobile responsive website which better showcased their experience and services and which positions them to capitalise on the growth of their business with the advent of the NDIS roll out.
HOW WE CAN HELP YOU...
We design logos that to speak your personal or business brand. We do this by getting to know what it is you want to communicate.
We take into account colour, typography and imagery to make the elements work together for greatest impact.
The main purpose of a logo is to identify your brand as distinct from others in the same market place. It becomes the signature of your business.
A good logo becomes a tangible asset for a business, and communicates it’s message and values. It’s important that a logo can be printed at any size, and be effective in monochrome or black & white.
We provide up to three draft concepts to identify direction. Once a direction is chosen, one concept is developed with up to three further revisions.
A visual identity kit that includes your logo in various formats including print ready and vector and how we recommend you use your logo is included in our comprehensive brand package. We can provide the visual identity kit in isolation if preferred.
The team at Creative Collective were thorough and forward thinking. They listened to my disorganised outpouring of ideas and creatively turned them into a clear brand concept that I love. Highly recommend them.
Lisa Mackenzie - Spirit of Boheme
GRAPHIC DESIGN & PRINT
Our graphic design division provides a professional graphic design service from conception of brand concepts and design ideas right through to finished print jobs.
Our edge is that it won’t just be a ‘pretty picture’. You’ll be dealing with people who understand all facets of graphic design and how it relates with your overall online and offline marketing and business strategies.
Even better we have a team of designers who have a variety of different styles and experience with different industries. We can select the designer that is just right for your job!
Professional marketing collateral will be ‘on-brand’ and effectively communicate your messages to your audience.
We have extensive experience designing all sorts of documents and formats including but not limited to business cards, stationery, presentation folders, capability statements, annual reports, prospectus’s, visual identity kits, duplicate or triplicate pads, books, bound documents and cards/invitations to name a few!
Given our intimate knowledge of the printing process, we can also advise and design your collateral in a way that will be most cost efficient for printing, if that’s a requirement.
We have a range of wholesale printing partners giving us access to fast turnaround times and cheaper rates than you could otherwise get from a retail printer. There are price efficiencies if you are wishing to print standard items such as business cards, flyers or stationery. However if your job is a little more custom, we can also quote and arrange this.
Oh, and we deliver all over Australia or Internationally!
When it comes to printing, you don’t know what you don’t know. Leave the printing jargon to us!
"If the concept wasn't enough, the marketing has blown me away. I've received an enormous amount of positive feedback from all genders, young and old who all comment on the name/design The Creative Collective came up with for me. I love driving around in my Brew Captain branded vehicle and handing out the professionally designed marketing items. This is my first time in business for myself and everything from start to finish was very simple, and easy working with these guys. It was a real pleasure and we'll continue to use them as the business grows from a one man show to hopefully a full franchise."
Mark Cunningham, Brew Captain
Web Design is a major part of what we do. We have produced hundreds of website designs for our clients, from simple one page website designs to elaborate and complex ecommerce website designs, for a wide range of industries.
Our preferred systems to build websites on is Wordpress. We are however capable of providing website design and development services on a wide range of other website platforms including Business Catalyst, Shopify, Neto and more!
We also offer hosting and domain name services as well as support and maintenance.
Contact us to find out how we can assist you
with a new website or website revamp starting from just $1500+GST for a one page multi-section site or $2500+GST for a 7 page basic Wordpress site.
"I am so thrilled with what this company can do. It has been such a breeze working with them and they have made everything really easy and simple. I have unsuccessfully tried previously to get my websites up and running and I finally have a stunning website and branding. Couldn't recommend you guys enough! 10/10!"
Beck McKay - Cosmetic Tattooing
SEARCH ENGINE OPTIMISATION (SEO)
SEO is a long-term strategy that should be a consideration of every business. The time, effort and investment now will secure you long-term benefits by maintaining a competitive position at the top of Google.
There are over 200 factors which determine where your website ranks on any particular search engine at any particular time. These factors are constantly changing and yet, they boil down to two things, relevancy and popularity.
Types of on-page and off-page work includes the following (actions will differ based on rankings and where hours should be focused each month):
- Ensuring your website has all necessary tracking on it including Google Analytics + conversion tracking + Google Webmaster Tools
- Ensuring your site has been submitted to Google and is connected via a sitemap so any updates are immediately reported to Google
- Technical rectifications to ensure visibility
- Content optimisation
- Link building
- Directory submissions
- Forum / blog writing and posting
- Adding or improving page meta descriptions and titles
- Running and analysing reports in our professional software to identify further issues + opportunities
- Local optimisation of your Google Plus / Google My Business pages to increase local search visibility
- Content creation and publishing (where hours permit)
Importantly, we'll meet monthly to debrief on results and provide a ranking report for your set of primary keywords.
Minimum 6 month commitment
"It’s been great seeing our site gradually improve. I do want to say that we have been very happy with the reporting and transparency of it all. It has been great and we have been able to see the goals come in with the work which has been fantastic."
Nicholas Ree, Eniquest
As a Google Partner, we are well versed in all the nuances of Google - from Google Ads, Google My Business, SEO techniques, algorithm changes and strategies to ensure that your campaign is squeezed for optimal performance. Our founder Yvette Adams was even asked to speak for Google when they came to town, such is the strength of our relationship with them!
In the past, we have been able to take over existing accounts and dramatically improve leads whilst the cost per acquisition.
We currently manage over $100,000 per month in ad spend on behalf of clients with great results - many of our clients have been with us for over 7 years due to an ongoing high-performance.
We also have experience in mobilising campaigns on Bing Ads which though much smaller in market share can also obtain some traffic and results and which is worth looking at.
"We commenced our engagement with The Creative Collective with an audit on our Adwords as we wanted to ensure transparency and have confidence that they could deliver improved results for our substantial monthly spend. Working with The Creative Collective over a 12 month period we have reduced our cost per acquisition across three brands from over $128 to under $57 and it continues to track downwards. We have such confidence in them we have also expanded to do our Facebook Advertising with them. They really are tourism specialists. We couldn't be happier!"
ROSS QUIGLEY, LUXURY CRUISE ESCAPES
SOCIAL MEDIA MANAGEMENT & ADVERTISING
Some people claim to be social media marketing experts, and others can prove it. We are a company with a proven track record.
The Creative Collective were early adopters of social media, first establishing on social networks in 2008 (YouTube, Facebook, Linkedin and Twitter), and commencing with assisting clients with their social media set up, strategies and training in 2009.
We now have several years of experience in creating social media marketing strategies for a number of clients from a variety of industries.
For clients who are just getting started with social media marketing, we will generally start with a consult and the development of a social media strategy. For clients who are already started, but not sure where to turn next, we will generally start with an audit, and make recommendations on what may need to be changed to improve things.
We also offer the service of proactively posting on one or multiple social networks on our clients behalf, with clever techniques developed over time to extract key information so the brand voice and content remains relevant and authentic and the audience grows.
Finally we are also at the cutting edge of social media advertising and can provide case studies for a variety of industries where we have achieved a variety of results – from building up audiences, to gaining leads and sales conversions in terms of event attendance, site visitations and product sales.
We also combine these social media strategies (posting and advertising) with regular consulting and reporting for the best results.
The Creative Collective have assisted many clients to establish on social networks relevant to their business, have devised numerous social media strategies, have run tons of social media campaigns and have provided social media training to thousands of businesses through webinars, programs, workshops and in one-on-one consults. Our range of Social Media services cater for most budgets and circumstances however should you wish to discuss your requirements with us please do not hesitate to contact us. We’d love the opportunity to work with you too.
"The Creative Collective not only educated me, they were involved in revamping my blog/Facebook/twitter accounts and giving my website a fresh new look. The whole team has an area of expertise they specialise in and they go to great lengths to keep up with what is happening out in the market place."
John Hart- John Hart Fitness
PR & MARKETING
There's no doubt that marketing is of key importance to any business. Whilst you may have a great business, product or service, without effective marketing, no one will even know you exist!
But defining marketing in an era of constant change is quite a challenge for the average business. What might have worked once, may not work now.
By working with us, you are accessing marketing specialists who have extensive marketing experience from both a strategic and execution perspective. We use a suite of professional tools and software to audit and plan in initial stages, then get the desired results and get the results in the execution stages.
We pride ourselves on keeping up with the latest and greatest marketing techniques, so you don't have to. Whilst our real strength lies in digital marketing, we also have extensive experience in traditional marketing, with several of our team members having worked in the media or in marketing/comms roles before working for us.
We can help with:
Market Research | Marketing Audit | Digital Opportunities Report | Strategic Marketing Sessions | Marketing Plan Development | Consultancy
Copywriting | Marketing campaign execution | Analysis & Reporting
Media kits | Press releases | Media training | Proactive retainer PR | PR campaign -local or national.
"It's been a fantastic experience using The Creative Collective for our PR needs."
Lauren Lee - Style Story
STRATEGY & CONSULTANCY
Not quite sure where your business is headed or what combination of marketing services or budget is needed to achieve your goals?
Then maybe you need to sit down with The Creative Collective and partake in a Strategy Session!
WHAT IS A STRATEGY SESSION?
It's a block of time used to help "nut out" the nitty gritty's of your business, identify your strengths, scope out opportunities, resolve weaknesses and make sure your actions are proactively helping you meet your objectives. We can allocate 2 hours, half a dayor even a full day dedicated to this.
WHAT THINGS MIGHT WE COVER?
We tailor any strategy session to your needs by developing and confirming an agenda pre session with attention being focussed towards areas that need it the most. We generally recommend a minimum of 2 hours, and up to half a day if there is a lot of ground to cover or a lot of stakeholders to work with in the session. Some people even engage us for a full day!
Most of our strategy sessions are either:
- general high level business/marketing strategy
- social media strategy
- website strategy
- digital marketing strategy
- customer experience strategy
At the end of every session we will provide a session debrief document including a list of actions with cost estimates based on discussion (note, this is not a comprehensive marketing plan which is available at additional costs).
WHAT MIGHT WE TALK ABOUT
As an indication, deliverables / topics can include:
• Discussion on your current business & marketing objectives + key functions & benchmarks
• Investigation of your target market segments, their profiles and ways to market to them
•Tone & voice of your brand - exploration of values and personality for the purpose of lead generation and organic engagement via social media
• Review of your internal processes and customer journeys for potential improvements
• Discussion on competitors and brand positioning / brandscape
Whatever it is, we can help you massage out the finer details, come up with a solution and have you walking away with a clear idea of where you're going and how to get there.
- We can hold these sessions at your offices, at ours or online. Add mileage at an ATO rate of 0.66 per km if we travel to you.
THE VALUE WE ADD
There’s no doubt that marketing is of key importance to any business. Whilst you may have a great business, product or service, without effective marketing, no one will even know you exist!
But defining marketing in an era of constant change is quite a challenge for the average business. What might have worked once, may not work now.
By working with us, you are accessing marketing specialists who have extensive marketing experience from both a strategic and execution perspective.
We use a suite of professional tools and software to audit and plan in initial stages, then get the desired results and get the results in the execution stages. We pride ourselves on keeping up with the latest and greatest marketing techniques, so you don’t have to.
Whilst our real strength lies in digital marketing, we also have extensive experience in traditional marketing, with several of our team members having worked in the media or in marketing/communications roles before working for us.
We really appreciated all your advice the other day. I was reading off my business plan when you asked certain questions and quickly realised how wrong I was with our proposed target markets and strategies. Though I hold a business Diploma and Cert IV in bookkeeping, your expertise has been priceless.
NATALIE STEEL - Amor Balloonz
What to expect working with us.
We will take the time to understand your organisation and your business objectives on a deeper level, your target market, their current behaviours through analysis of your current insights/stats, and your core business drivers, so that we can correlate every marketing decision directly back to helping you achieve your business goals.
We will also discuss what metrics matter to you when it comes to marketing, which we will agree on then track and measure the success of the marketing activity moving forwards.
We are big into tracking & reporting and use a range of professional software for full transparency on everything we do.
The KPIs you wish to track will be discussed and confirmed in our initial strategy and then a collection of tools used to provide these results including Google Analytics, Google Webmaster Tools, SEM Rush, Google Data Studio and more.
Reports will be provided on a monthly basis (to compare a 30 day period to the previous 30 day period) and provide key metrics and results for the following types of services and platforms:
- Google Analytics - engagement; audience; acquisition and conversion data
- Social Media - measuring growth across social platforms + traffic and increased likes
- Rankings - measuring where your keywords rank and any variation in position
- Google Adwords - clicks, impressions, CTR, cost, conversion data
We will often suggest setting up conversion tracking for key actions taking place on your websites (e.g, contact form submissions and phone enquiries), ensure optimised set-up of Google Webmaster Tools (for collection of pre-click data and to feed into monthly reports). We'll also book in an optional monthly meeting with you to discuss results and focus for the month ahead.
In short we're huge believers in the power of collaboration. The more fluid our communications, the more powerfully we can achieve your goals.
HOW WE WORK
Your Project Manager
We provide a dedicated Project Manager and ‘lead’ that will champion your project. Under them, a team of talented graphic designers, strategists, advertising specialists, developers and support/admin/support staff piece together the puzzle that is your project. This ensures a smooth project, accountability and that the project is delivered on brief, on budget and on time but people that are exceptionally good at what they do.
Whether we are working with a start-up or a large corporation, our approach to communication is the same. We use a project management system and a variety of in-house developed reporting and progress tools, to monitor the project every step of the way and to keep a clear, concise and well-documented trail of communication and files. Our dedicated project manager will act as your main point of contact throughout the project, ensuring that you are regularly communicated to, that all parties are on the same page, and crucially ‘leading’ your campaign to success.
Further we aim to:
- Collaborate where required
- Debrief all verbal conversations in written form
- Provide prompt minutes of meetings
- Circulate and ensure action items are complete
- Ensure action items are completed
- Provide regular project updates
- Offer full transparency in results
- Always ‘unpack’ a project on completion to evaluate what worked and what could have worked better
We begin by performing a rigorous audit of your market space. Who is the core audience? What are their concerns and values?
Timeframes & Budgets
Over their many years in the industry, we have fine-tuned systems and processes to enable us to operate seamless projects which are delivered on-time, on-budget and tick all the required boxes of the client.
Our approach is to firm up objectives, deliverables, scope and milestones/timeframes as part of the planning phase to ensure that all parties are on the same page. From there we generally provide a comprehensive list of any items, which may be required throughout the project, and the dates those items are required.
To the best of our control, we will always meet those deadlines bestowed upon us. However, we realise that sometimes delays (which are outside of anybody’s control) can happen. In these situations, we aim to be flexible and adaptive and wherever possible, allocate extra resources to assist getting the project back on track.
"TCC delivers what they say and are always very easy to interact with. We run a small consultancy and have a very subdued growth/social media strategy which TCC seem to have adapted to very easily."
Steve Artis, Ultraspeed Australia
Our team are located across two offices in Maroochydore, Queensland & Newcastle, New South Wales in Australia; who are supported by a wider network of consultants and trainers in most of the major cities of Australia and most of whom are prepared to travel if required.
This structure gives us the ability to work flexibly, and to match the perfect mix of skills and experience to any project you engage us for. Collectively our team has many years of experience across a broad range of industries and offer a mix design, technical, strategic and marketing skills, with a great passion for all things creative.
You can be assured that by using The Creative Collective you are accessing only the best in talent and that better still, we'll be professional, but fun to work with! Most importantly we love to see our clients succeed.
Founder & Partner, The Creative Collective
Yvette Adams founded our company from the study nook of her home in Maroochydore, QLD in 2007. She is a multi-award winning business woman and a serial entrepreneur having created six businesses and having sold two. She currently runs three businesses - The Creative Collective, The Training Collective & awardshub.com.
Partner, The Creative Collective
Katrina Lees has been working with small businesses for the past 8 years implementing marketing communications strategies, managing marketing campaigns and executing high quality design and print projects.
Account Manager, The Creative Collective
Tamara has been working in the marketing/advertising industry since 2008, specialising in sales & account management of digital and print media solutions. Prior to working for The Creative Collective, she worked for APN Australian Regional Media as an account manager and before that QLD Trade Print (QTP Printing Services) and My Wonder Wall (QTPs sister company) as a Marketing Manager.
Web Team Leader
Arvind is an experienced Web Developer and currently leads our web team from our Sunshine Coast office. He loves automations and gardening.
Allan is a hardworking and versatile graphic & web designer with a solution-oriented attitude. Allan started his career as a graphic designer and has been involved in multiple marketing, print and newspaper environments. In 2003 he started his own freelance business, LK Design, and amassed clients around New Zealand from Wellington to Christchurch and Oamaru. Originally from the South Island of New Zealand, Allan’s skills are very well rounded with experience in pre-press, digital and web (creative suite and Indesign) as well as packaging design, working to deadline and an immaculate eye for detail.
Web Developer, The Creative Collective
Brock Johnstone is an experienced and highly skilled website designer and developer with a passion for providing solutions through creative problem solving.
Social Media Specialist and Training Coordinator, The Creative Collective
With an extensive background in administration and accounts in both New Zealand and Australia in various industries, Penny has ample experience knowledge and experience in a range of fields.
Social Media Specialist and Project Support Officer
Erin is a recent graduate and after a stint with the Newcastle Jets joined our team in January 2018. She is currently working with a couple of social media clients in Newcastle and is also your first point of contact if you are contacting our office.
Accounts & Training Coordinator
Bec has been with the company on and off for 5 years around having 3 children. She is responsible for insurances, debt collection, accounts queries, debt collection and also handles a lot of our training enquiries.
SEM & FACEBOOK AD SPECIALIST & TRAINER
Johannes has been in digital advertising since 2009. He’s been a Google certified partner since 2012.
Johannes first started running Adwords and Facebook campaigns when working for a not for profit in Townsville. Within in a year he managed to quadruple their leads, without increasing the advertising budget.
Since coming to the Sunshine Coast in 2012, he’s worked on over 100 Adwords and Facebook Accounts managing ad spends from $500-$20000 per month ranging from local plumbers or dentist, to national and international companies. He’s also worked with real estate, automotive, technology, SAAS and ecommerce clients.
Digital Marketing, Google Analytics & SEO specialist
Shannon is a recent addition to our team and loves SEO and playing with data and dashboards and is currently coming up with new methods for reporting for our company.
During her 15 year career she's worked for digital media agencies managing multiple client accounts, and in-house for larger organisations such as Sarina Russo, James Cook University, Moreton Bay Regional Council and more recently at Tourism and Events Queensland.
Darrin has more than 16 years’ experience producing successful copy and content of all sorts, B2B and B2C, web, print and video for companies including ANZ Bank, BigPond.com, Canon, M&C Saatchi, Optus and Qantas, as well as a host of ambitious small and medium-size businesses. His travel articles have appeared in the Sydney Sun Herald and the New Zealand Herald.
Social Media Specialist
Shelby completed an internship with us in 2017 and was so good we offered her a role as a social media specialist. She currently manages social media accounts for several of our clients and gets great results. She loves keeping up with the latest in social media trends.
SEM Specialist, The Creative Collective
An industry pioneer and technical expert, Alastair has been at the forefront of online marketing since the late 90’s. He has an admirable track record launching, managing and consulting to hundreds of successful e-commerce businesses all over the world.
Google Ads & Facebook Ads Specialist
Justin is an experienced Paid Search Consultant who is passionate about using data to give clients the best ROI possible with their budget. His area of expertise is search engine marketing i.e. Google Adwords however he also works across SEO, analytics, social and programmatic.
He has held positions as Head of Paid Search for online giants Scoopon and Catch of the Day and prior to that as the Search Engine Marketing Manager for popular online print company Vistaprint.
Graphic Designer, The Creative Collective
Onela has designed for a wide range of sectors in different parts of the world always striving to demonstrate passion and enthusiasm in her work. Successful as an independent designer and artist. She has experience designing for sustainability, construction and energy industries; art institutions, theatre companies and other small business ventures.