The Creative Collective's

Capability Statement:

NDIS

ABOUT US

The Creative Collective are a full service creative agency specialising in digital marketing, especially in social media. We also offer branding, graphic design & print, strategy, PR & marketing, SEO & PPC, videography & photography, website design & development, domains & hosting and much more!

Started in 2007 by Yvette Adams, today we operate from the fringes of the new Smart City in Maroochydore, Queensland, regularly servicing clients in Brisbane and the Gold Coast; and also have an office and team in Newcastle, who service Sydney. We also work with clients in many other locations across Australia online, have consultants in Sydney, Melbourne, Canberra, Adelaide, Cairns, Melbourne and Perth; and have even had clients in locations such as Japan, Korea and Iceland. 

We have experience working with a wide range of industries including finance, accounting & legal; real estate; medical & dental; beauty, health & fitness; hospitality, food & beverages; not for profits & charities; Government & Councils; multicultural and indigenous; childcare, education & training; tourism; the arts, creative & fashion; interior design & homewares; construction; technology & utilities & energy.

Our success has been driven by multiple factors. We were one of the first full service agencies to market on the Sunshine Coast back in 2007, and in 2008 were one of the first to offer social media training and services.  We have capitalised on being based in regional and fast growing locations. In the time we have operated both locations have seen enormous population growth and the markets have matured, moving away from traditional industries they were previously reliant on. Increasingly so, businesses have also started to turn to digital marketing over traditional marketing, and we have been there to support them with that transition.

We have forged and maintained a unique position in the market given our close relationship with our sister company The Training Collective (100% privately owned by Yvette Adams) offering clients the choice to call on us for their services, engage in training, or both! It is heartening to know that whatever stage of the digital transformation journey they are at, and whatever their budget, we can help them progress.

Our vision for The Creative Collective is to continue to be the best digital marketing agency outside of a city in Australia, becoming the preferred partner of businesses in an increasingly digital world. Our vision for The Training Collective is to be a leading training organisation in the provision of digital skills training, giving people digital skills to succeed in a digital world.

WELL KNOWN BRANDS WE'VE WORKED WITH


Whether you need a marketing strategy, some analysis on your existing marketing assets (website, social channels, database, email marketing system, CRM, branding, video/photos etc.), ongoing marketing activities (SEO, social media, pay per click, PR and more) or a full blown integrated marketing campaign, we can help.

STRATEGY & CONSULTANCY

Not quite sure where your new or establish business is headed or what combination of marketing services or budget is needed to achieve your goals?Then maybe you need to sit down with The Creative Collective and partake in a Strategy Session! A strategy session is a block of time used to help you nut out your best path forwards. We'll help you get crystal clear on your objectives, target audience/s, help you work out what assets you may need to create or update in terms of brand, brand style guides, website, social channels, databases, videos, imagery and more; and will discuss what activities we could do to help get your business 'out there' subject to your desired timeframes and budget. Our strategy sessions are minimum 2 hours, with half day and full day options also available.

See more: https://www.thecreativecollective.com.au/marketing-consulting/

BRAND & DESIGN

Though we’re most well known for our digital marketing prowess, The Creative Collective has strong capabilities in the development of professional brands & graphic design services and has an extensive brand portfolio to prove it.

Our designers and brand strategists have years or experiencing coming up with appropriate brand names, brand marks, slogans, and are big on providing our clients with a brand style guide on completion to ensure the brand can be consistently and professionally used thereafter.

We have extensive experience designing all sorts of marketing collateral including but not limited to business cards, stationery, brochures, flyers, presentation folders, capability statements, annual reports, visual identity kits, book covers, fence hoarding and menus to name a few!

Given our intimate knowledge of the printing process, we can also advise and design your collateral in a way that will be most cost efficient for printing, if that’s a requirement, as well as arrange cost effective print quotes.

When it comes to design we're all about taking the time to get to ask the right questions to ensure we can achieve a design that you love (after all you have to look at it each day) but more importantly which will resonate with your target audience/s and be appropriate for its intended use.

We are also big believers in creative intelligence, that is, not just in designing something that looks good, but which has meaning.

See more: https://www.thecreativecollective.com.au/branding-and-logo-design/

WEBSITE DEVELOPMENT

The Creative Collective have produced hundreds of website designs for our clients, from simple one page website designs to elaborate and complex ecommerce website designs, for a wide range of industries.

We are expert on WordPress websites, however we are well equipped to provide website design and development services on a wide range of other website platforms including Drupal, SquareSpace, Shopify, Joomla and more. We also offer hosting and domain name services as well as support and maintenance.

We have a popular website in a day offering, where working in person (where geography permits) or online alongside a web developer and project manager we can create you a simple one page multi-section website, or with two developers a simple multi-page website (up to 7 pages) in just ONE DAY. See more: https://www.thecreativecollective.com.au/website-in-a-day/

We can also approach websites in a more traditional way, by either receipting a defined scope of works which we quote on, or conducting a briefing session and then assisting you to prepare a scope of works (paid service) which thereafter we can quote on.

By working with us, you are accessing web development specialists who are leaders in their field who use a suite of professional tools and software to get the desired results. We commit to regular R&D (research and development) to keep up with the latest and greatest website trends and techniques, so you don’t have to.

Our range of web services cater for most budgets and circumstances. See more: https://www.thecreativecollective.com.au/website

SOCIAL MEDIA

Out of all of our services, social media is what we are most well known for, and for which we have the most demand.

With over ten years in offering social media services, The Creative Collective have devised numerous social media strategies, have assisted many clients to establish on social networks, will fix up social channels where required, have run tons of social media campaigns and have provided social media training to thousands of businesses through webinars, programs, workshops and in one-on-one consults.

For clients who are just getting started with social media marketing, we will generally start with a consult and the development of a social media strategy. On the other hand, for clients who are already started, but not sure where to turn next, we will generally start with a strategy and an audit, and make recommendations on what may need to be changed to improve things.

We also offer the service of proactively posting on one or multiple social networks on our clients behalf, with clever techniques developed over time to extract key information so the brand voice and content remains relevant and authentic and the audience grows.

With two of our team official trainers for Facebook (with only 9 in the country), and with regular contact with Linkedin, Google & Pinterest, we are also at the cutting edge of social media advertising and can provide case studies for a variety of industries where we have achieved a variety of results – from building up audiences, to gaining leads and sales conversions in terms of event attendance, site visitations and product sales.

We combine these social media strategies (posting and advertising) with regular consulting and reporting for the best results.

We also have extensive experience in the development of chatbots and chatbot campaigns.

See more: https://www.thecreativecollective.com.au/social-media/

SEARCH ENGINE MARKETING - SEO & PPC

Most people start their search for a new product or service on a search engine, with a high percentage of people using Google. If you are not positioned on Google with SEO or PPC, you are missing out on a lot of business!

Search Engine Marketing (SEM) is the term given to the marketing strategies you can use to drive traffic from search engines (Google My Business, Google, Bing etc) to your website. When it comes to SEM, there are two main ways that you can get traffic to your site – Paid or Organic. Both involve working out what search terms your customers are searching, and then either implementing strategies on page and off page to appear organically on the search engines when users make those searches (a process called search engine optimisation which can take at least six months to produce results but which can be very powerful) or paying to feature on the search engines immediately (a process known as Pay Per Click or PPC).

The Creative Collective has been operating on Google Adwords since 2007. As a Google Certified Partner, our team is highly experienced in the building and management of search campaigns using Google Adwords.

See more: https://www.thecreativecollective.com.au/search-engine-marketing/

PR & MARKETING

As an experienced PR company with established media contacts, we can assist with a range of PR & Marketing services including:

PR:
We are well aware of what it takes to achieve coverage so we are quite selective of who we will accept as PR clients. In short, unless we think we can get you coverage, we won’t take you on as a client. Our team have PR experience on ‘both sides of the fence’ having worked in the media at publications & stations in various locations around the world, and conducting PR campaigns for a wide range of companies. As a PR company we tailor our PR services to PR campaigns and clients and we are one of the only PR companies to offer such an extensive range of other marketing services, giving you the opportunity to engage us just for PR, or a combination of services which suits your objectives, target market, budget and more.

See more: https://www.thecreativecollective.com.au/pr

Media Training:
We’ve also conducted media training and handled media liaison on sometimes sensitive issues. Some of our team have degrees in Public Relations, or in event management or PR related areas.

Copywriting:

Need copy for your packaging? Website? Capability Statement? Other important marketing collateral? We can help! We have a number of writers on our team whose experience heralds across most industries and business types. This means we can match a copywriter to your project. Based on knowledge of the subject matter, or experience writing for your target audience.

See more: https://www.thecreativecollective.com.au/website-copywriting/

Business Awards

The Creative Collective’s sister company awardshub.com have an excellent track record in preparing business award submissions having successfully applied for, and either won, or become a finalist, in numerous awards ourselves, but also in achieving success in this area for our clients. We often recommend the entering of business awards as a combined marketing strategy for our clients, and work closely with awardshub.com to meet client objectives.

See more: https://www.thecreativecollective.com.au/awards/

PHOTOGRAPHY/VIDEOGRAPHY

Let’s face it. Stock photos are, well, stock photos. And home job photo and video shoots are, well, home jobs. If you want to take your marketing to the next level you should be using a high quality and professionally shot image or video. And in some cases you really don’t have a choice. For instance if you’re a beauty brand, you really can’t use someone else's product shots by way of stock imagery. If you’re a real estate agent, you need your own stock too. And if you’re wanting to capture an event?  Well people will know for sure if those shots aren’t from your event and it is all a little generic.

With a suite of professional shot images or videos, you can update the main sliders on your website, display professional product shots on your e-commerce site to really showcase and sell your products, wow audiences on your social media channels, get people clicking on your email marketing campaigns, and generally look your best as a company everywhere there are eyeballs. The Creative Collective are proud to have a wide range of photography and videography packages to complement our other marketing services.

See more: https://www.thecreativecollective.com.au/social-media-photography-videography-packages/

OUR NDIS EXPERIENCE

The Creative Collective has worked with a range of human services, health care and not for profit clients over the years assisting them with their branding, web design, SEO, social media and other marketing.

In more recent years we have been working with registered NDIS providers, both pre and post NDIS roll out in a variety of regions including direct with the NDIS team themselves assisting them to develop their social media strategy. We've also worked with the team at Department of Communities, Disability Services and Seniors as they transition to alternative careers in light of the NDIS.

In short we understand the NDIS rollout from multiple perspectives and can bring that understanding and experience to assist you to make the transition from a marketing perspective too.

To better explain, here are some case studies from NDIS Providers that we have worked with.

CASE STUDY

THERAPY PRO

Inspired by the vision of ‘choice and control’ developed by the National Disability Insurance Scheme (NDIS), Therapy Pro has reimagined the world of service delivery with the client, central to the planning and delivery of their services. Therapy Pro offers high quality therapy services and training across the whole of allied health services, including Psychology, Occupational Therapy, Physiotherapy, Speech and Language Pathology and Social Work.

We commenced with this client with a 2hour strategy session with all key stakeholders, before moving onto a marketing plan and website audit. We continued to be engaged for a range of online marketing services including social media management, Facebook advertising, Google Adwords, web updates; and a range of offline services to include branded merchandise items, pull up banners, DL flyers and A5 postcards.

CASE STUDY

CLIENT: SUPPORT COORDINATION ACADEMY (SCA)



SCA provide practical support and training for Support Coordinators and enable NDIS participants to access health support services for disabilities and autism.

We were pleased to work with SCA to refresh their brand, prepare a brand identity kit so they were looking professional for the NDIS roll out and positioned well to capture and service their market with the NDIS changes and to create their mobile responsive and modern website on Wordpress.


CASE STUDY

COMMUNITY SOLUTIONS

Community Solutions is a unique community service organisation and registered NDIS provider delivering a diverse range of disability supports, community wellbeing programs, employment, apprenticeship and traineeship services to individuals and families throughout Queensland, New South Wales, Victoria and South Australia.

We were pleased to work with Community Solutions at the beginning of their digital transformation journey, including conducting a half day training/strategy session with the management team to go through what they had in place, what they needed, and also provide advice and guidance on options available to them from a digital marketing perspective.

After the session we made a number of recommendations towards their digital transformation and provided subsequent advice and feedback post the session. The team have rolled out many of these recommendations using in-house talent, and leaning on us as required.

CASE STUDY

CFN

CFN is a registered NDIS service provider in the Moreton Bay Region providing disability services to clients from Caboolture and the surrounding areas including North Brisbane and the Sunshine Coast. CFN have a long history providing disability services within this region, and working with people with disability to achieve their individual goals, with support from CFN, their families and support networks along the way.

Knowing the NDIS is due to roll out in their area in January 2019, the organisation reached out to us to discuss their objectives, target markets, current marketing assets and activities and we devised a path forwards, commencing with a rebrand. We then moved on to creating the organisation a new mobile responsive website to reflect their evolving organisation which included a range of integrations and efficiencies such as an integrating their web forms with their CRM (Salesforce), integrating their events calendar so the moment they update their programs + community events these feature on their website, bringing their social communities to the fore and more.

We also completed a range of copywriting + SEO activities to give the site its best chance of performing as well as preparing a digital marketing strategy.


CASE STUDY

DIVIN GROUP

Divin is an experienced NDIS consultancy operating across metro, rural and remote communities nationwide.

Highly accomplished in guiding organisations, including private, government and not-for-profit organisations, through the latest NDIS reforms they take a client-focused, flexible and individualised approach to deliver tangible solutions for individuals and organisations preparing to do business with the NDIS.

We were pleased to work with the Divin group to create them a more modern and mobile responsive website which better showcased their experience and services and which positions them to capitalise on the growth of their business with the advent of the NDIS roll out.


OUR APPROACH

With any client we think it's important to take the time to understand your organisation and your business objectives and your target audience on a deep level. Using our deep understanding of digital tools & analysis skills we like to understand their current behaviours, so that we can use this to drive strategy and every marketing decision.

We work holistically, combining business with marketing metrics. We will discuss what metrics matter to you, which we will agree on then track and measure the success of the activity we are engaged in moving forwards.

We're huge believers in the power of collaboration. The more fluid our communications, the more powerfully we can achieve your goals.

To deliver this outcome, our general approach has a few key stages:

1. STRATEGY

We generally begin an engagement with a client by performing a strategy session where we will get to know you, and discuss your objectives, target audiences, and seek to understand what marketing assets you have in place right now, what you think you might need and what activities you are currently doing and how they are working for you.

We tailor this session to your needs by developing and confirming an agenda pre session with attention being focussed towards areas that need it the most over the course of the session. We suggest for you that this be on your overall social media and Google Ads strategy (perhaps even digital strategy), which will align with your business expansion plans, objectives, target market, timings + budget. 

As an indication, deliverables / topics can include:

• Discussing your current business & marketing objectives, spend & performance - bring benchmarks if you have them/previous reports

• Investigation/ workshopping of your target market segments for various business areas, their profiles (we will send you a list of log ins/information to provide prior to the session so we can make some initial observations of any available audience data)

• Discussion of your internal systems, processes and customer journeys for potential marketing opportunities i.e. CRM, e-marketing systems, list segments, sms marketing, apps, accounting, live chat/chatbots etc.

• Discussion on competitors from a brand perspective, SEO/ Adwords perspective + social perspective - we will ask you to supply some information on this prior to the session

• Identification of all marketing assets in existence and their current state i.e. what might need to be updated/added to with expansion plans in relation to items such as your website, promotional landing pages, social channels, emarketing systems etc including consideration to internal resources i.e. staff, time, skills.

• Identification of all marketing activities you are currently doing and current company benchmarks (visitation/revenue/enquiry level/product sales etc - please supply any reports you are comfortable providing in advance). We aim to identify what activities are no longer serving you, what activities may need modification due to expansion plans and what new activities may need to be commenced including consideration to internal resources i.e. staff, time, skills.

• Discussion on key dates/business/content calendar + allocated monthly or annual budget for marketing so we can map out spend per month +

• Confirming the "metrics that matter" from a marketing perspective and what we could start to track & report on moving forwards and how i.e. emailed reports, dashboards, what frequency etc.

POST SESSION

• Further analysis of your marketing assets i.e. social media channels, website, database etc

• Preparation + provision of competitor insights - online visibility, PR strategy, social, SEO, Google Ads creative + spend

• Provision of a website audit

• Provision of a session debrief document including observations + recommendations (actions) + marketing activity calendar + marketing budget to the end of 2019.

See our strategy packages here starting from $600+GST: https://www.thecreativecollective.com.au/marketing-consulting/

2. SET UP PHASE

In this phase we will update/create any assets identified in the strategy session as being required for the planned campaigns. This could include:

  • Making website updates
  • Installing or checking all necessary conversion tracking - Facebook pixels, Google Analytics, Google Webmaster Tools, Google Tag Manager
  • Establishing a spreadsheet documenting all local and industry directories the business and its locations are listed on, with a plan to continue to develop this i.e. Google My Business, Apple Maps, TripAdvisor, Yelp etc
  • Establish custom audiences on Facebook Ads & Google Ads where relevant (which may involve uploading of any existing databases as custom audiences)
  • Set up ad campaigns, ad sets and ads on Google Ads/Linkedin/Facebook/Pinterest/Instagram - whatever mix we decide would be best
  • Collating/creating/designing brand assets/marketing collateral required for planned launches - online + offline
  • Collating/creating any copy required for marketing - press releases, eDMs, social media posts, ad copy etc.
  • Creating new social channels or updating existing ones
  • Establishing any third party software required i.e. software encouraging checks in and reviews, loyalty programs etc.
  • Shoot any video or photo content we may need
  • Produce any video clips we may need to promote new venues/product offerings etc.
  • Identifying suitable media contacts for planned campaigns
  • The cost for the above will be completely subject to what items we identify are required. As an indication we work on an hourly rate of $130+GST. We do offer discounted hourly rates when bulk hours are contracted. See: https://www.thecreativecollective.com.au/support-maintenance/

    3. MOBILISE CAMPAIGNS

    Once we've completed the necessary set up items and have your approval on the creative we supply (imagery/videography/copy), if required, in this phase we will start to post on social media, commence managing social media & Google advertising campaigns, and more.

    The cost for the above will be completely subject to what items we identify are required. As an indication we work on an hourly rate of $130+GST.

    Indicative packages for review:

  • Google Adwords management - from $650+GST/month per brand + ad spend
  • Social media management - posting + scheduling + boosting posts only
  • Instagram management
  • Facebook Advertising - inside Facebook Business Manager including remarketing, custom audiences, marketing funnels etc.
  • 4. MONITOR & MANAGE

    Once we are underway with any given marketing activities, we will actively monitor and manage the performance of the activities, turning off non performing online ads, potentially increasing spend for ads which are performing well, and generally monitoring results so we can improve upon them. This is especially important in the early months while we are getting to know your audiences and how they respond to the various campaigns/images/messages/calls to action. We use a range of professional software for monitoring & managing various platforms.

    5. REPORT & MEET

    We are big into tracking & reporting and use a range of professional software for full transparency on everything we do.

    The KPIs you wish to track will be discussed and confirmed in our initial strategy and then a collection of tools used to provide these results including Google Analytics, Google Webmaster Tools, SEM Rush, Google Data Studio and more.

    Reports will be provided on a monthly basis (to compare a 30 day period to the previous 30 day period) and provide key metrics and results for the following types of services and platforms:

  • Google Analytics - engagement; audience; acquisition and conversion data
  • Social Media - measuring growth across social platforms + traffic and increased likes
  • Rankings - measuring where your keywords rank and any variation in position
  • Google Adwords - clicks, impressions, CTR, cost, conversion data
  • PR coverage - media clippings, links etc.
  • We then aim to meet monthly to discuss results and plan for the month ahead, set an action plan for all parties and to freshen up the content ensuring we refine results and copy and ads remain current and relevant.

    We communicate throughout the month on various work we are engaged for via our online project management system - Teamwork, or online via video conference or phone calls if required.

    We have developed a variety of in-house processes to juggle multiple tasks and priorities and to keep a clear, concise and well-documented trail of communication and files. Our dedicated project manager will act as your main point of contact throughout the project, ensuring that you are regularly communicated to, that all parties are on the same page, and crucially ‘leading’ your campaign to success.



    OUR IN-HOUSE TEAM

    Our team are located across two offices in Maroochydore, Queensland (who regularly service clients in Brisbane + the Gold Coast) & Newcastle, New South Wales in Australia (who regularly service Port Macquarie & Sydney); who are supported by a wider network of consultants and trainers based in most of the major cities of Australia and all of whom are prepared to travel if required.

    This structure gives us the ability to work flexibly, and to match the perfect mix of skills and experience to any project you engage us for. Collectively our team has many years of experience across a broad range of industries and offer a mix design, technical, strategic and marketing skills, with a great passion for all things creative.
    You can be assured that by using The Creative Collective you are accessing only the best in talent and that better still, we'll be professional, but fun to work with! Most importantly we love to see our clients succeed.

    Yvette Adams

    Founder & Partner


    Yvette Adams founded our company from the study nook of her home in Maroochydore, QLD in 2007. She is a multi-award winning business woman and a serial entrepreneur having created six businesses and having sold two. She currently runs three businesses - The Creative Collective, The Training Collective & awardshub.com. She was honoured in the Pearcey Hall of Fame at the Pearcey Awards in 2018 which recognises individuals who have made very significant lifetime contributions to Australia’s ICT industry.

    Read more about Yvette here.


    Katrina Lees
    Partner


    With humble beginnings as a student doing an internship for The Creative Collective during its first year in operation (2007), Katrina progressed to being a contractor, high performing franchisee of the company and in 2014 took 50% shares in the company at the tender age of 30. Since the partnership, The Creative Collective have expanded the service offering, driven extensive growth and further streamlined client experiences. Kat’s strengths lie in branding, graphic design and web development but she is an all rounder in all aspects of marketing given her extensive and varied background. She also takes the lead on logistics, finance and operations with projects.

    Read more about Katrina here.

    Gina Novoa
    ACCOUNT MANAGER & SEM SPECIALIST

    Gina is an experienced and enthusiastic marketing strategist. Since arriving in Australia in 2014 from Colombia, Gina has shown great determination and commitment in improving her marketing skills, studying an Advanced Diploma in Business and a Diploma of Marketing at Hunter TAFE in addition to having a Bachelor of Engineering  in Industrial Engineering, Marketing, Business & Project Management from her University in Columbia.

    Whilst studying Gina has also held long term business development, events and marketing roles for well known organisations such as Visa and the Business Growth Centre and Lake Macquarie; as well as being a dedicated Marketing Manager for startups such as Eat Appy. From 2018 she transitioned into working for some of Newcastle’s leading digital marketing agencies, and joined The Creative Collective in 2020.

    Read more about Gina here

    Arvind Sardar
    Web Team Leader

    Arvind is an experienced Web Developer and currently leads our web team from our Sunshine Coast office. He loves automations and gardening.

    Read more about Arvind here.


    Andrea Prasser
    Account Manager


    Andrea has had a long career on the Sunshine Coast in a variety of client services/account manager roles at many high profile agencies, and was doing some freelancing before joining The Creative Collective in January 2018. With a special interest and skillset in brand management, Andrea is also strong in photography + video production. She has worked with many high profile brands on major rebrand + marketing projects including Shine Lawyers and a range of property development projects including many with Stocklands.

    Allan Meredith
    Web Developer


    Allan is a hardworking and versatile graphic & web designer with a solution-oriented attitude. Allan started his career as a graphic designer and has been involved in multiple marketing, print and newspaper environments. In 2003 he started his own freelance business, LK Design, and amassed clients around New Zealand from Wellington to Christchurch and Oamaru. Originally from the South Island of New Zealand, Allan’s skills are very well rounded with experience in pre-press, digital and web (creative suite and Indesign) as well as packaging design, working to deadline and an immaculate eye for detail.

    Penny Boyer
    Social Media Specialist & Training Coordinator


    With an extensive background in administration and accounts in both New Zealand and Australia in various industries, Penny is our longest serving staff member, joining The Creative Collective team in 2008. Over the years her role at the company has evolved from looking after the company's accounts & administration to specialising in managing social media for a number of key clients, and leading our social media team. She also plays a key role with our sister company, The Training Collective, coordinating all our publically offered training and managing 12 trainers & consultants across Australia.

    Read more about Penny here.

    Erin Currey
    Junior Account Manager


    Erin graduated from University in 2017, and after a stint with the Newcastle Jets joined our team in January 2018 as a Project Support Officer, charged with being the first point of contact for all inbound enquiry for the company, and generally supporting our Account Managers. Having proved herself over an 18 month period, Erin became a Junior Account Manager in July 2019 and is already excelling at the role having won a number of new clients.

    Read more about Erin here.

    Bec Kennedy
    Accounts & Training Coordinator


    Bec has been with the company since 2014 around having three children. She is currently responsible for insurances, accounts queries, debt collection and also handles a lot of our training enquiries, specialising in dealing with our corporate clients and arranging private consultations and client training. Having been a 'Rookie of the Year' winner at the 2010 National Travel Industry Awards, Bec is also called on to coordinate all company travel and logistics of which there is a lot given our national client base!

    Read more about Bec here.


    Blair Johnston
    Special Projects + Photographer


    Blair has been working in the marketing industry since 2014 specialising in account management & sales, data analytics, & strategic portfolio management/project delivery.

    Prior to joining The Creative Collective team Blair was working as an Account Director at a Full Service Marketing/ Fundraising agency specialising in the not for profit sector. Today he works with us on, just as the name suggests, Special Projects, whilst drawing on his wide ranging experience including website design, social media advertising, SEO, full use of the Adobe Suite, Google Ads to name a few.

    Blair is also the company photographer and regularly travels for shoots all over the country and professionally edits them on return.

    Emma Cruz
    Project Support Officer


    Emma has worked in a wide variety of customer service roles since commencing her career in 2009 involving answering a large of volume of calls, emails and face to face customer requests while overseeing a team including roles at tertiary education organisations such as Open Universities Australia and JMC Academy. She became the salon coordinator at a popular hair salon in Bondi, Sydney - Judena Taylor where she worked for over 3 years before applying for a role with The Creative Collective in July 2019. Emma beat over 100 applicants through four stages of interviews to secure the Project Support Officer role at The Creative Collective which tied in perfectly with her plan to return to her hometown of Newcastle.

    A SELECTION OF OUR TALENTED CONTRACTOR NETWORK

    As needed, we call on consultants & contractors. Many of our contractors have worked with us for several years and receive over 80% of their work from us and love the opportunity to focus on their speciality skillset, which often requires regular up-skilling given the ever changing market place we work in.
    Below is just a selection of them, however to see the full & current team go to: https://www.thecreativecollective.com.au/meet-the-team/


    Richard Chalmers
    SEO & PPC Specialist

    Richard has worked in a variety of online marketing roles, but predominantly as a Search Engine Marketing specialist meaning he is adept at driving search engine optimisation strategies and Google Ad campaigns for clients. He has also mastered Google Data Studio and gets great joy out of analytics and creating dashboards for clients to help them understand how the activities he and other members of the team are getting results.

    Georgia Kirby
    Designer

    Georgia comes with over 12 years of graphic & website design experience and has worked alongside iconic Australian brands such as Bra’s N Things, Oz Design Furniture, Big W and Best N Less.

    Nowadays Georgia works as a full-time freelancer to help smaller businesses strengthen their visual branding with the use of thoughtful design that stands out of the crowd and persuades ideal customers to take action.

    Read more about Georgia here.


    Mark Birchall
    DIGITAL ADVERTISING SPECIALIST

    Mark started his career through interning with well-known advertising agencies DDB Melbourne and Badjar Ogilvy, as well as co-ordinated the global social media efforts for Ripcurl International. His love of the construction industry inspired him to make a sea-change to the Sunshine Coast, where he gained the role of International Head of Marketing for a construction franchise for 3 years.

    Mark’s passion lies in being able to help small and medium-sized businesses develop and convert new leads, through conceiving and delivering successful marketing funnels. He loves to listen to clients needs and develop individualised campaigns for them, that highlight their own unique brand identity.

    Darrin Ratajczak
    Copywriter


    Darrin has more than 16 years’ experience producing successful copy and content of all sorts, B2B and B2C, web, print and video for companies including ANZ Bank, BigPond.com, Canon, Saatchi, Optus and Qantas, as well as a host of ambitious small and medium-size businesses. His travel articles have appeared in the Sydney Sun Herald and the New Zealand Herald.

    Read more about Darrin here.

    Al Loxton
    SEM Specialist


    An industry pioneer and technical expert, Alastair has been at the forefront of online marketing since the late 90’s. He has an admirable track record launching, managing and consulting to hundreds of successful e-commerce businesses all over the world.

    Read more about Al here.

    Justin Clark
    Google Ads & Facebook Ads Specialist


    Justin is an experienced Paid Search Consultant who is passionate about using data to give clients the best ROI possible with their budget. His area of expertise is search engine marketing i.e. Google Adwords however he also works across SEO, analytics, social and programmatic.

    He has held positions as Head of Paid Search for online giants Scoopon and Catch of the Day and prior to that as the Search Engine Marketing Manager for popular online print company Vistaprint.

    Read more about Justin here.

    Soraya Franklin
    Graphic Designer


    Originally from New Zealand, Soraya lived in Australia for a number of years including roles with iTank and at the Cancer Council Queensland as a senior graphic designer, before going out on her own as a freelancer. Today Soraya loves working with The Creative Collective on a regular basis on a wide range of projects including branding, annual reports, website mock ups, illustration, invitations, direct marketing campaign design, photography, signage, brochures, identity, digital e-news campaigns, digital design, videography and more.





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