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Capabilities Statement

Construction Industry

ABOUT US

The Creative Collective are a full service creative agency specialising in digital marketing, especially in social media. We also offer branding, graphic design & print, strategy, PR & marketing, SEO & PPC, videography & photography, website design & development, domains & hosting and much more!

Started in 2007 by Yvette Adams, today we operate from the fringes of the new Smart City in Maroochydore, Queensland, regularly servicing clients in Brisbane and the Gold Coast; and also have an office and team in Newcastle, who service Sydney. We also work with clients in many other locations across Australia online, have consultants in Sydney, Melbourne, Canberra, Adelaide, Cairns, Melbourne and Perth; and have even had clients in locations such as Japan, Korea and Iceland. 

We have experience working with a wide range of industries including finance, accounting & legal; real estate; medical & dental; beauty, health & fitness; hospitality, food & beverages; not for profits & charities; Government & Councils; multicultural and indigenous; childcare, education & training; tourism; the arts, creative & fashion; interior design & homewares; construction; technology & utilities & energy.

Our success has been driven by multiple factors. We were one of the first full service agencies to market on the Sunshine Coast back in 2007, and in 2008 were one of the first to offer social media training and services.  We have capitalised on being based in regional and fast growing locations. In the time we have operated both locations have seen enormous population growth and the markets have matured, moving away from traditional industries they were previously reliant on. Increasingly so, businesses have also started to turn to digital marketing over traditional marketing, and we have been there to support them with that transition.

We have forged and maintained a unique position in the market given our close relationship with our sister company The Training Collective (100% privately owned by Yvette Adams) offering clients the choice to call on us for their services, engage in training, or both! It is heartening to know that whatever stage of the digital transformation journey they are at, and whatever their budget, we can help them progress.

Our vision for The Creative Collective is to continue to be the best digital marketing agency outside of a city in Australia, becoming the preferred partner of businesses in an increasingly digital world. Our vision for The Training Collective is to be a leading training organisation in the provision of digital skills training, giving people digital skills to succeed in a digital world.

WELL KNOWN BRANDS WE'VE WORKED WITH


CONSTRUCTION/TRADE BRANDS WE'VE WORKED WITH


Whether you need a marketing strategy, some analysis on your existing marketing assets (website, social channels, database, email marketing system, CRM, branding, video/photos etc.), ongoing marketing activities (SEO, social media, pay per click, PR and more) or a full blown integrated marketing campaign, we can help.

STRATEGY & CONSULTANCY

Not quite sure where your new or establish business is headed or what combination of marketing services or budget is needed to achieve your goals?Then maybe you need to sit down with The Creative Collective and partake in a Strategy Session! A strategy session is a block of time used to help you nut out your best path forwards. We'll help you get crystal clear on your objectives, target audience/s, help you work out what assets you may need to create or update in terms of brand, brand style guides, website, social channels, databases, videos, imagery and more; and will discuss what activities we could do to help get your business 'out there' subject to your desired timeframes and budget. Our strategy sessions are minimum 2 hours, with half day and full day options also available.

See more: https://www.thecreativecollective.com.au/marketing-consulting/

BRAND & DESIGN

Though we’re most well known for our digital marketing prowess, The Creative Collective has strong capabilities in the development of professional brands & graphic design services and has an extensive brand portfolio to prove it.

Our designers and brand strategists have years or experiencing coming up with appropriate brand names, brand marks, slogans, and are big on providing our clients with a brand style guide on completion to ensure the brand can be consistently and professionally used thereafter.

We have extensive experience designing all sorts of marketing collateral including but not limited to business cards, stationery, brochures, flyers, presentation folders, capability statements, annual reports, visual identity kits, book covers, fence hoarding and menus to name a few!

Given our intimate knowledge of the printing process, we can also advise and design your collateral in a way that will be most cost efficient for printing, if that’s a requirement, as well as arrange cost effective print quotes.

When it comes to design we're all about taking the time to get to ask the right questions to ensure we can achieve a design that you love (after all you have to look at it each day) but more importantly which will resonate with your target audience/s and be appropriate for its intended use.

We are also big believers in creative intelligence, that is, not just in designing something that looks good, but which has meaning.

See more: https://www.thecreativecollective.com.au/branding-and-logo-design/

WEBSITE DEVELOPMENT

The Creative Collective have produced hundreds of website designs for our clients, from simple one page website designs to elaborate and complex ecommerce website designs, for a wide range of industries.

We are expert on WordPress websites, however we are well equipped to provide website design and development services on a wide range of other website platforms including Drupal, SquareSpace, Shopify, Joomla and more. We also offer hosting and domain name services as well as support and maintenance.

We have a popular website in a day offering, where working in person (where geography permits) or online alongside a web developer and project manager we can create you a simple one page multi-section website, or with two developers a simple multi-page website (up to 7 pages) in just ONE DAY. See more: https://www.thecreativecollective.com.au/website-in-a-day/

We can also approach websites in a more traditional way, by either receipting a defined scope of works which we quote on, or conducting a briefing session and then assisting you to prepare a scope of works (paid service) which thereafter we can quote on.

By working with us, you are accessing web development specialists who are leaders in their field who use a suite of professional tools and software to get the desired results. We commit to regular R&D (research and development) to keep up with the latest and greatest website trends and techniques, so you don’t have to.

Our range of web services cater for most budgets and circumstances. See more: https://www.thecreativecollective.com.au/website

SOCIAL MEDIA

Out of all of our services, social media is what we are most well known for, and for which we have the most demand.

With over ten years in offering social media services, The Creative Collective have devised numerous social media strategies, have assisted many clients to establish on social networks, will fix up social channels where required, have run tons of social media campaigns and have provided social media training to thousands of businesses through webinars, programs, workshops and in one-on-one consults.

For clients who are just getting started with social media marketing, we will generally start with a consult and the development of a social media strategy. On the other hand, for clients who are already started, but not sure where to turn next, we will generally start with a strategy and an audit, and make recommendations on what may need to be changed to improve things.

We also offer the service of proactively posting on one or multiple social networks on our clients behalf, with clever techniques developed over time to extract key information so the brand voice and content remains relevant and authentic and the audience grows.

With two of our team official trainers for Facebook (with only 9 in the country), and with regular contact with Linkedin, Google & Pinterest, we are also at the cutting edge of social media advertising and can provide case studies for a variety of industries where we have achieved a variety of results – from building up audiences, to gaining leads and sales conversions in terms of event attendance, site visitations and product sales.

We combine these social media strategies (posting and advertising) with regular consulting and reporting for the best results.

We also have extensive experience in the development of chatbots and chatbot campaigns.

See more: https://www.thecreativecollective.com.au/social-media/

SEARCH ENGINE MARKETING - SEO & PPC

Most people start their search for a new product or service on a search engine, with a high percentage of people using Google. If you are not positioned on Google with SEO or PPC, you are missing out on a lot of business!

Search Engine Marketing (SEM) is the term given to the marketing strategies you can use to drive traffic from search engines (Google My Business, Google, Bing etc) to your website. When it comes to SEM, there are two main ways that you can get traffic to your site – Paid or Organic. Both involve working out what search terms your customers are searching, and then either implementing strategies on page and off page to appear organically on the search engines when users make those searches (a process called search engine optimisation which can take at least six months to produce results but which can be very powerful) or paying to feature on the search engines immediately (a process known as Pay Per Click or PPC).

The Creative Collective has been operating on Google Adwords since 2007. As a Google Certified Partner, our team is highly experienced in the building and management of search campaigns using Google Adwords.

See more: https://www.thecreativecollective.com.au/search-engine-marketing/

PR & MARKETING

As an experienced PR company with established media contacts, we can assist with a range of PR & Marketing services including:

PR:
We are well aware of what it takes to achieve coverage so we are quite selective of who we will accept as PR clients. In short, unless we think we can get you coverage, we won’t take you on as a client. Our team have PR experience on ‘both sides of the fence’ having worked in the media at publications & stations in various locations around the world, and conducting PR campaigns for a wide range of companies. As a PR company we tailor our PR services to PR campaigns and clients and we are one of the only PR companies to offer such an extensive range of other marketing services, giving you the opportunity to engage us just for PR, or a combination of services which suits your objectives, target market, budget and more.

See more: https://www.thecreativecollective.com.au/pr

Media Training:
We’ve also conducted media training and handled media liaison on sometimes sensitive issues. Some of our team have degrees in Public Relations, or in event management or PR related areas.

Copywriting:

Need copy for your packaging? Website? Capability Statement? Other important marketing collateral? We can help! We have a number of writers on our team whose experience heralds across most industries and business types. This means we can match a copywriter to your project. Based on knowledge of the subject matter, or experience writing for your target audience.

See more: https://www.thecreativecollective.com.au/website-copywriting/

Business Awards

The Creative Collective’s sister company awardshub.com have an excellent track record in preparing business award submissions having successfully applied for, and either won, or become a finalist, in numerous awards ourselves, but also in achieving success in this area for our clients. We often recommend the entering of business awards as a combined marketing strategy for our clients, and work closely with awardshub.com to meet client objectives.

See more: https://www.thecreativecollective.com.au/awards/

PHOTOGRAPHY/VIDEOGRAPHY

Let’s face it. Stock photos are, well, stock photos. And home job photo and video shoots are, well, home jobs. If you want to take your marketing to the next level you should be using a high quality and professionally shot image or video. And in some cases you really don’t have a choice. For instance if you’re a beauty brand, you really can’t use someone else's product shots by way of stock imagery. If you’re a real estate agent, you need your own stock too. And if you’re wanting to capture an event?  Well people will know for sure if those shots aren’t from your event and it is all a little generic.

With a suite of professional shot images or videos, you can update the main sliders on your website, display professional product shots on your e-commerce site to really showcase and sell your products, wow audiences on your social media channels, get people clicking on your email marketing campaigns, and generally look your best as a company everywhere there are eyeballs. The Creative Collective are proud to have a wide range of photography and videography packages to complement our other marketing services.

See more: https://www.thecreativecollective.com.au/social-media-photography-videography-packages/

OUR CONSTRUCTION INDUSTRY EXPERIENCE

CASE STUDY

Fulton Hogan

Fulton Hogan is a large infrastructure construction, roadworks and aggregate supplier company in New Zealand, which is also active in wider Australasia.

Fulton Hogan were entering a business awards competition and wanted to ensure their submission was professionally prepared and laid out. We were engaged to prepare a publication containing 1 x front / back cover, 2 x inner page template styles for placement of imagery and text with branding, 1 x section page (image based) to break up content and showcase the project and then to supply this to the client for feedback.

The result was this professionally prepared publication.


CASE STUDY

Sika Australia

Sika Australia was founded in 1976. Initially sourcing finished products from sister companies overseas and marketing them throughout Australia they then began to manufacture a few new products in Australia, such as Rugasol, as well as some concrete and mortar additives.

Today Sika are a national specialty chemical supplier and manufacturer for the building and construction industry with a thousand products available throughout Australia which are used by contractors, architects, engineers and available through retail stores.

Sika Australia has a team of more than a hundred staff nationally including onsite product engineers, well trained customer service, other technical services team, as well as well-equipped and knowledgable sales force.

Noticing their competitors such as Bostik & Selleys had a more professional look in their design, Sika contacted us to prepare a range of more professional marketing collateral whilst still keeping their long standing brand strong. This required preparing two half page verticals for Handyman Magazine, one half page horizontal for Better Homes and Gardens magazine and an online article image which included preparing concepts, including proposing headlines, utilising lifestyle shots and more. We continue to be called on for design work as required.


CASE STUDY

Quality Projects Australia


Quality Projects Australia are indoor & outdoor renovation specialists servicing areas near Sydney, Sutherland Shire and Wollongong. From decks, to kitchen & bathroom renovations they thrive on bringing a vision to reality with any type of construction, renovation or new build.

New to the market, we initially worked with the company to build their website from scratch on Wordpress. We then moved on to expanding the content on their website overtime through an ongoing SEO contract and some additional copywriting input.

Today we manage the company's Google Ad account and over a six month period of working together, combining our SEO efforts + Google Adwords today the client enjoys an increasing number of leads per month, with an average of 15-30 new quality leads received each month from a spend of just under $1000 per month.


CASE STUDY

Rockcote


Rockcote’s 30-year business journey began with an ambitious quest: to revive the natural beauty of iconic architectural coatings skilfully crafted five centuries ago by the great fresco and plaster artists of the Renaissance whilst designing products for Australia's harsh climate.

Since then Rockcote has grown into a multi award winning company respected for toxin-free ecostyle paints and textures, high performance renders, complete render systems, and pioneering work in creating natural building materials that suit modern design and construction methods.

To date Rockcote have distributed their products predominantly via heavy hardware/trade outlets such as Lyndons (QLD Supplier of Concreter Tools, Machines & Materials) from which multi-gang plastering companies will source their products for their construction projects.

Approximately seven years ago Rockcote launched a DIY range of textures into Bunnings. The packaging and product names were developed specifically for the DIY market in Bunnings with the only competitor in the Bunnings landscape for this product being Dulux.

Rockcote admitted that they did not market research, nor modify the product in terms of packaging or visual merchandising in terms of the product placement in store with a consumer audience in mind, and now years on, as they were considering developing a new textured finish range for Bunnings they contracted us to conduct a market research exercise.

This involved The Creative Collective running a series of focus groups with their staff - around 45 people in total. Staff were selected as the focus group because Rockcote felt they:

  • Are representative of potential customers
  • Are easily accessible
  • Can provide quick feedback in time for the development of a potential product to pitch to Bunnings in early September

  • CASE STUDY

    SCAFFWISE


    Scaffwise’s primary focus is to be the most professional, sought after scaffolding provider in South East QLD by providing scaffolding solutions to everyone from homeowners to government agencies to major site developers.

    Brand new to the market, we initially worked with the company to build their website from scratch on Wordpress, creating a modern and effective WordPress website which was mobile responsive so both prospective clients and existing clients could navigate the site with ease.

    Today we manage the company's Google Ad account and over the past 12 months they are averaging of 14-24 new quality leads received each month from a spend of around $2000 per month. A recent report saw:

    41.3k Impressions

    491 Clicks to the website (a 1.2% Click Thru Rate)

    24 Conversions at a cost $85.02 per conversion - which was down by 62% on last month

    Google Ads is currently the only form of advertising or marketing the company is doing and they are thrilled with the fact we have been able to build them from a new business to be employing new staff to cope with the incoming business.

    CASE STUDY

    CYBER SERVICES GROUP


    Originally established in 2004 by Rob Templeton, Cyber Drafting & Design has been operating offices both in Brisbane and on the Gold Coast since 2007.  2017 saw Rob hand over the reigns to Rob’s brother Rich Templeton, with Rob now solely managing the Gold Coast office. The team continues to provide building design, drafting and energy efficiency services to clients throughout Queensland and New South Wales, predominantly from the Northern Rivers and Tweed regions through to Central Queensland but also servicing clients Australia-wide.

    As a member of the Building Designers Association of Queensland and a Building Services Authority licensee, Cyber Drafting & Design is committed to excellence. They offer professional services compliant with all legislation, regulations and codes of conduct applicable to our scope of work. Through the Trade Builders Buying Group, they access the very best prices for our clients, and their in-house Building Energy Rating Scheme assessor ensures their ability to deliver six star energy efficient designs.

    Whether clients are after a custom designed new home or looking to renovate or extend an existing home, develop an industrial or commercial site, or just get a new deck for outside, Cyber Drafting & Design offers a solution. The company can take clients from concept design providing 3D renderings of the project through to construction drawings and then guide them through Council approval to ensure they have everything you need to begin building when they are ready.

    Prvipously marketing for Cyber Services Group had been managed in-house.

    The company reached out to The Creative Collective looking for a consultant to review their existing marketing, online presence and branding providing feedback on where they can plug any marketing gaps and improve on their existing digital presence as well as assist them with a strategy going forward. 

    Having met with the team at their premises in Tingalpa in November 2018, we have since been engaged for a website refresh, SEO Audit + monthly SEO & PPC services and are now achieving exceptional results.

    Since having conversion tracking set up as of 1 March 2019, we have tracked an increasing number of enquiries. In the first 4 months of tracking we achieved a 12.48% conversion rate, and 758 conversions including 681 contact us, 64 enquiry forms, and 13 quick enquiries which was a higher enquiry rate than the client had ever experienced incoming online.

    More recently we have begun Facebook Advertising with this client (August 2020). Compared to the month prior the client achieved 300% more contact us form's submitted, over 400% more quick queries and 33% more phone calls and have become so busy they asked us to turn off their ads! Our advice was to continue with some awareness ads while they scale up their team.


    CASE STUDY

    Helitec Structural Services

    Helitec Structural Services are a construction industry brand based in Sydney, NSW, Australia. The owner of the company, Jerry Lahra previously established and operated Helifix (Australia) Pty Ltd and Helifix (New Zealand) Limited for over 20 years until selling both businesses to international conglomerate CRH Group subsidiary Ancon Building Products, in 2012.

    Helifix® is the leading global supplier of specialist masonry strengthening and brick & masonry repair systems for the building industry. Helifix repair is a cost-effective, non-disruptive solution for all forms of masonry stabilisation in existing structures and secure, lasting connections in new build applications.

    Today Helitec Structural Services is a Helifix® “Approved Installer” and licensed building contractor which specialises in construction, restoration and repair of masonry buildings and structures.

    Helitec staff are experienced and qualified in traditional brick and stone masonry construction and undergo continuing education and training in the latest techniques, materials and methods in building construction and rectification.

    We were pleased to work with Helitec on a brand redevelopment, developing a brand style guideline, overhauling their social channels with the new modern brand (Facebook), establishing a Linkedin company page and activating two key staff members Linkedin profiles; and developing a new modern WordPress website which was easier to navigate and more professional in look & feel.

    OLD LOGO

    NEW LOGO

    LOGO IN APPLICATION ON FACEBOOK

    OLD WEBSITE

    NEW WEBSITE WE CREATED. VIEW IT AT:
    https://helitecstructural.com.au/

    CASE STUDY

    Doonan Sand & Gravel

    Doonan Sand and Gravel have been supplying the Sunshine Coast with leading landscaping services since 1990. Doonan Sand and Gravel came to The Creative Collective seeking a more modern and professional looking design and print work for their business. The Creative Collective created a modern looking business card for the business and later developed a more mobile responsive website with improved navigation to showcase products and imagery.


    CASE STUDY

    AUSSIE EROSION

    Aussie Erosion are an environmental erosion specialist company. They approached us mid-2016 looking for a new digital marketing partner as they were frustrated with their existing services provider, who charged them each month, but did not provide reports unless requested, and if they did, none which made sense.

    We commenced with making the website mobile responsive. Later we added ecommerce functionality. We also offered the company SEO + Google Adwords services and over time managed to reduce their cost per conversions from paid ads and the number of click through they were getting to their website as well as rankings.

  • 1.

  • CASE STUDY

    PDA Building

    Established in 1988, PDA Building is an award-winning commercial builder located in the Hunter Region of NSW. With thirty years experience in the industry PDA Building is proud of the diverse portfolio it has established.

    The Creative Collective have been working with PDA for a large number of years and even built their original website. They approach our team to migrate their old Adobe Business Catalyst site on Wordpress. Making sure to modernise and improve it in the process.


    You can view their site here

    CASE STUDY

    TLC POOLS

    TLC Pools are a boutique pool and landscape company so that deliver a personalised service and high quality workmanship on small to large residential projects.

    They approached The Creative Collective to for a brand and website refresh to help to fully showcase their quality projects.

    BRAND BEFORE



    BRAND AFTER


    WEBSITE BEFORE & AFTER


    You can view their site here


    CASE STUDY

    EXCEED CONCRETE

    Exceed Concrete Construction has been established for seventeen years, and has set up its Head Office on the Sunshine Coast after identifying the need for locally-based companies to bring concrete building construction experience to their clients.

    Exceed Concrete had a very dated logo and website and knew they needed to move with the times.

    We worked with them to develop their new logo + a mobile responsive WordPress website as part of one of our famous website in a day packages.


    CASE STUDY

    HANSEN KITCHENS

    Hansen Kitchens is a small family owned cabinet making business located in Kingaroy. Hansen Kitchens specialise in designing and building new Kitchens, Bathrooms and Laundry’s for homeowners who are building or renovating their home. Their passion is to design and build cabinetry that is both functional and beautiful.

    Having created some digital marketing training with our sister company The Training Collective, the team at Hansen Kitchens approached us about arranging a website refresh which we did.

    Since then they have purchased one of our website support packages to have us perform further updates on the site to keep it fresh and reflective of their most recent kitchen work.


    CASE STUDY

    THE OWNER BUILDER CLUB


    The Owner Builder Club was founded in Australia in 2018 with the sole intention of helping owner builders simplify the build process. They have 27 years experience dealing with builders and owner builders and understand that becoming an owner builder involves large doses of time, energy and money.

    We were engaged by The Owner Builder Club in early 2020 to produce a social media audit and subsequent strategy for the brand. The purpose of the social media audit was to examine the current actions and strategies employed by The Owner Builder Club across their Instagram account. As part of the audit, competitor actions were noted and compared. 

    From the audit, a number of recommendations and specific strategies were suggested, clarifying the best course of action to improve brand awareness and drive greater conversions from social media. This included updating the bio and link, confirming the brand voice and personality, creating a posting timeline and visual strategy, incorporating hashtags and reaching out to targeted influencers. 

    The combination of audit and strategy allowed The Owner Builder Club to have a clearer picture of their online position and should influence both their strategic and tactical decision making.


    CASE STUDY

    HITECH REMEDIAL BUILDERS

    Hitech Remedial Builders Pty Ltd are building rectification specialists that bring decades of knowledge, experience and hard-won skills to the provision of client-focused remedial solutions to buildings and structures that have seen better days.

    In late 2019, Hitech Remedial Builders engaged The Creative Collective in producing a brand new website and managing their LinkedIn account. Since then, we have also started creating and managing their Facebook Ads. 


    In Month 1, we were aiming to improve brand awareness. With $500, we were able to achieve:

  • Reach of 115,224
  • 350,876 Impressions
  • Recall Rate of 13,400 (11.87%)
  • CPC (Cost Per Click) of $0.03. This is extremely positive!

  • In Month 2, we were aiming to continue growing brand awareness in the top of the funnel and start to create website conversions in the middle of the funnel. We were able to achieve:

    TOFU

  • Reach of 58,825 (Even better cost/reach compared to Month 1)
  • 144,124 Impressions (Even better cost/impression compared to Month 1)
  • Recall Rate of 11.59%
  • CPC (Cost Per Click/Result) of $0.02 (Even cheaper than Month 1, extremely  cost effective!)
  • MOFU

  • Reach of 136,260
  • 64,144 Impressions
  • 542 Link Clicks through to the website
  • CPC (Cost Per Link Click) of $0.70
  • We are really pleased with the work we have completed with this client so far and we are looking forward to continuing to provide our Facebook Ad Services for Hitech Remedial Builders in the coming months. 



    CASE STUDY: BUILDING CO


    Building Co is a local construction business located in the bayside suburbs of Melbourne. They are a family owned and operated business that pride themselves on building quality homes for clients with a personalised and professional service. Since May of 2020, we have been working with Building Co in building brand awareness and credibility as well as bringing in enquiries through the website, email and phone. This has involved creating and developing the company Instagram profile as well as preparing, scheduling and boosting posts on both their Facebook and Instagram pages. Within the first month, Building Co’s Facebook page saw 100% growth in page likes and page views with 13,083 individuals reached. Engagement also improved by 100%. Building Co also saw the benefits of boosting posts with almost 10,000 targeted audience members reached as the direct result of a single boost. The new Building Co Instagram page also saw extremely positive results within the first month with almost 200 followers gained within the first three weeks. In only one week, the account brought in 134 separate profile visits and was able to produce 19 website clicks.

    These results have helped to produce new clientele leads for Building Co. Our client has continued to do extremely well with positive progress made in each successive month.


    CASE STUDY

    TIMBERLAYERS

    Located on the Gold Coast, Timberlayers are a father and son flooring contractor business offering experienced and qualified flooring installers who can manage the flooring installation process for all types of projects.

    We were approached by Timberlayers in April, 2020 to produce a new website for their business.

    Through the initial website design briefing meeting, our website team determined the most important target markets and planned to produce a website that would cater to their needs. 

    Our web team also made sure to create both an informative and visually pleasing design that would bring more awareness and interest in the brand. 

    Once the website was completed, we also undertook a basic SEO setup including submitting the sitemap to Google, conducting keyword research and optimising pages through SEO plugins.

    We think the new Timberlayers website looks great and wish Timberlayers the best of luck with future endeavours!


    OUR APPROACH

    With any client we think it's important to take the time to understand your organisation and your business objectives and your target audience on a deep level. Using our deep understanding of digital tools & analysis skills we like to understand their current behaviours, so that we can use this to drive strategy and every marketing decision.

    We work holistically, combining business with marketing metrics. We will discuss what metrics matter to you, which we will agree on then track and measure the success of the activity we are engaged in moving forwards.

    We're huge believers in the power of collaboration. The more fluid our communications, the more powerfully we can achieve your goals.

    To deliver this outcome, our general approach has a few key stages:

    1. STRATEGY

    We generally begin an engagement with a client by performing a strategy session where we will get to know you, and discuss your objectives, target audiences, and seek to understand what marketing assets you have in place right now, what you think you might need and what activities you are currently doing and how they are working for you.

    We tailor this session to your needs by developing and confirming an agenda pre session with attention being focussed towards areas that need it the most over the course of the session. We suggest for you that this be on your overall social media and Google Ads strategy (perhaps even digital strategy), which will align with your business expansion plans, objectives, target market, timings + budget. 

    As an indication, deliverables / topics can include:

    • Discussing your current business & marketing objectives, spend & performance - bring benchmarks if you have them/previous reports

    • Investigation/ workshopping of your target market segments for various business areas, their profiles (we will send you a list of log ins/information to provide prior to the session so we can make some initial observations of any available audience data)

    • Discussion of your internal systems, processes and customer journeys for potential marketing opportunities i.e. CRM, e-marketing systems, list segments, sms marketing, apps, accounting, live chat/chatbots etc.

    • Discussion on competitors from a brand perspective, SEO/ Adwords perspective + social perspective - we will ask you to supply some information on this prior to the session

    • Identification of all marketing assets in existence and their current state i.e. what might need to be updated/added to with expansion plans in relation to items such as your website, promotional landing pages, social channels, emarketing systems etc including consideration to internal resources i.e. staff, time, skills.

    • Identification of all marketing activities you are currently doing and current company benchmarks (visitation/revenue/enquiry level/product sales etc - please supply any reports you are comfortable providing in advance). We aim to identify what activities are no longer serving you, what activities may need modification due to expansion plans and what new activities may need to be commenced including consideration to internal resources i.e. staff, time, skills.

    • Discussion on key dates/business/content calendar + allocated monthly or annual budget for marketing so we can map out spend per month +

    • Confirming the "metrics that matter" from a marketing perspective and what we could start to track & report on moving forwards and how i.e. emailed reports, dashboards, what frequency etc.

    POST SESSION

    • Further analysis of your marketing assets i.e. social media channels, website, database etc

    • Preparation + provision of competitor insights - online visibility, PR strategy, social, SEO, Google Ads creative + spend

    • Provision of a website audit

    • Provision of a session debrief document including observations + recommendations (actions) + marketing activity calendar + marketing budget to the end of 2019.

    See our strategy packages here starting from $600+GST: https://www.thecreativecollective.com.au/marketing-consulting/

    2. SET UP PHASE

    In this phase we will update/create any assets identified in the strategy session as being required for the planned campaigns. This could include:

  • Making website updates
  • Installing or checking all necessary conversion tracking - Facebook pixels, Google Analytics, Google Webmaster Tools, Google Tag Manager
  • Establishing a spreadsheet documenting all local and industry directories the business and its locations are listed on, with a plan to continue to develop this i.e. Google My Business, Apple Maps, TripAdvisor, Yelp etc
  • Establish custom audiences on Facebook Ads & Google Ads where relevant (which may involve uploading of any existing databases as custom audiences)
  • Set up ad campaigns, ad sets and ads on Google Ads/Linkedin/Facebook/Pinterest/Instagram - whatever mix we decide would be best
  • Collating/creating/designing brand assets/marketing collateral required for planned launches - online + offline
  • Collating/creating any copy required for marketing - press releases, eDMs, social media posts, ad copy etc.
  • Creating new social channels or updating existing ones
  • Establishing any third party software required i.e. software encouraging checks in and reviews, loyalty programs etc.
  • Shoot any video or photo content we may need
  • Produce any video clips we may need to promote new venues/product offerings etc.
  • Identifying suitable media contacts for planned campaigns
  • The cost for the above will be completely subject to what items we identify are required. As an indication we work on an hourly rate of $130+GST. We do offer discounted hourly rates when bulk hours are contracted. See: https://www.thecreativecollective.com.au/support-maintenance/

    3. MOBILISE CAMPAIGNS

    Once we've completed the necessary set up items and have your approval on the creative we supply (imagery/videography/copy), if required, in this phase we will start to post on social media, commence managing social media & Google advertising campaigns, and more.

    The cost for the above will be completely subject to what items we identify are required. As an indication we work on an hourly rate of $130+GST.

    Indicative packages for review:

  • Google Adwords management - from $650+GST/month per brand + ad spend
  • Social media management - posting + scheduling + boosting posts only
  • Instagram management
  • Facebook Advertising - inside Facebook Business Manager including remarketing, custom audiences, marketing funnels etc.
  • 4. MONITOR & MANAGE

    Once we are underway with any given marketing activities, we will actively monitor and manage the performance of the activities, turning off non performing online ads, potentially increasing spend for ads which are performing well, and generally monitoring results so we can improve upon them. This is especially important in the early months while we are getting to know your audiences and how they respond to the various campaigns/images/messages/calls to action. We use a range of professional software for monitoring & managing various platforms.

    5. REPORT & MEET

    We are big into tracking & reporting and use a range of professional software for full transparency on everything we do.

    The KPIs you wish to track will be discussed and confirmed in our initial strategy and then a collection of tools used to provide these results including Google Analytics, Google Webmaster Tools, SEM Rush, Google Data Studio and more.

    Reports will be provided on a monthly basis (to compare a 30 day period to the previous 30 day period) and provide key metrics and results for the following types of services and platforms:

  • Google Analytics - engagement; audience; acquisition and conversion data
  • Social Media - measuring growth across social platforms + traffic and increased likes
  • Rankings - measuring where your keywords rank and any variation in position
  • Google Adwords - clicks, impressions, CTR, cost, conversion data
  • PR coverage - media clippings, links etc.
  • We then aim to meet monthly to discuss results and plan for the month ahead, set an action plan for all parties and to freshen up the content ensuring we refine results and copy and ads remain current and relevant.

    We communicate throughout the month on various work we are engaged for via our online project management system - Teamwork, or online via video conference or phone calls if required.

    We have developed a variety of in-house processes to juggle multiple tasks and priorities and to keep a clear, concise and well-documented trail of communication and files. Our dedicated project manager will act as your main point of contact throughout the project, ensuring that you are regularly communicated to, that all parties are on the same page, and crucially ‘leading’ your campaign to success.



    OUR IN-HOUSE TEAM

    Our team are located across two offices in Maroochydore, Queensland (who regularly service clients in Brisbane + the Gold Coast) & Newcastle, New South Wales in Australia (who regularly service Port Macquarie & Sydney); who are supported by a wider network of consultants and trainers based in most of the major cities of Australia and all of whom are prepared to travel if required.

    This structure gives us the ability to work flexibly, and to match the perfect mix of skills and experience to any project you engage us for. Collectively our team has many years of experience across a broad range of industries and offer a mix design, technical, strategic and marketing skills, with a great passion for all things creative.
    You can be assured that by using The Creative Collective you are accessing only the best in talent and that better still, we'll be professional, but fun to work with! Most importantly we love to see our clients succeed.

    Yvette Adams

    Founder & Partner


    Yvette Adams founded our company from the study nook of her home in Maroochydore, QLD in 2007. She is a multi-award winning business woman and a serial entrepreneur having created six businesses and having sold two. She currently runs three businesses - The Creative Collective, The Training Collective & awardshub.com. She was honoured in the Pearcey Hall of Fame at the Pearcey Awards in 2018 which recognises individuals who have made very significant lifetime contributions to Australia’s ICT industry.

    Read more about Yvette here.


    Katrina Lees
    Partner


    With humble beginnings as a student doing an internship for The Creative Collective during its first year in operation (2007), Katrina progressed to being a contractor, high performing franchisee of the company and in 2014 took 50% shares in the company at the tender age of 30. Since the partnership, The Creative Collective have expanded the service offering, driven extensive growth and further streamlined client experiences. Kat’s strengths lie in branding, graphic design and web development but she is an all rounder in all aspects of marketing given her extensive and varied background. She also takes the lead on logistics, finance and operations with projects.

    Read more about Katrina here.

    Gina Novoa
    ACCOUNT MANAGER & SEM SPECIALIST

    Gina is an experienced and enthusiastic marketing strategist. Since arriving in Australia in 2014 from Colombia, Gina has shown great determination and commitment in improving her marketing skills, studying an Advanced Diploma in Business and a Diploma of Marketing at Hunter TAFE in addition to having a Bachelor of Engineering  in Industrial Engineering, Marketing, Business & Project Management from her University in Columbia.

    Whilst studying Gina has also held long term business development, events and marketing roles for well known organisations such as Visa and the Business Growth Centre and Lake Macquarie; as well as being a dedicated Marketing Manager for startups such as Eat Appy. From 2018 she transitioned into working for some of Newcastle’s leading digital marketing agencies, and joined The Creative Collective in 2020.

    Read more about Gina here

    Arvind Sardar
    Web Team Leader

    Arvind is an experienced Web Developer and currently leads our web team from our Sunshine Coast office. He loves automations and gardening.

    Read more about Arvind here.


    Andrea Prasser
    Account Manager


    Andrea has had a long career on the Sunshine Coast in a variety of client services/account manager roles at many high profile agencies, and was doing some freelancing before joining The Creative Collective in January 2018. With a special interest and skillset in brand management, Andrea is also strong in photography + video production. She has worked with many high profile brands on major rebrand + marketing projects including Shine Lawyers and a range of property development projects including many with Stocklands.

    Allan Meredith
    Web Developer


    Allan is a hardworking and versatile graphic & web designer with a solution-oriented attitude. Allan started his career as a graphic designer and has been involved in multiple marketing, print and newspaper environments. In 2003 he started his own freelance business, LK Design, and amassed clients around New Zealand from Wellington to Christchurch and Oamaru. Originally from the South Island of New Zealand, Allan’s skills are very well rounded with experience in pre-press, digital and web (creative suite and Indesign) as well as packaging design, working to deadline and an immaculate eye for detail.

    Penny Boyer
    Social Media Specialist & Training Coordinator


    With an extensive background in administration and accounts in both New Zealand and Australia in various industries, Penny is our longest serving staff member, joining The Creative Collective team in 2008. Over the years her role at the company has evolved from looking after the company's accounts & administration to specialising in managing social media for a number of key clients, and leading our social media team. She also plays a key role with our sister company, The Training Collective, coordinating all our publically offered training and managing 12 trainers & consultants across Australia.

    Read more about Penny here.

    Bec Kennedy
    Accounts & Training Coordinator


    Bec has been with the company since 2014 around having three children. She is currently responsible for insurances, accounts queries, debt collection and also handles a lot of our training enquiries, specialising in dealing with our corporate clients and arranging private consultations and client training. Having been a 'Rookie of the Year' winner at the 2010 National Travel Industry Awards, Bec is also called on to coordinate all company travel and logistics of which there is a lot given our national client base!

    Read more about Bec here.


    Blair Johnston
    Special Projects + Photographer


    Blair has been working in the marketing industry since 2014 specialising in account management & sales, data analytics, & strategic portfolio management/project delivery.

    Prior to joining The Creative Collective team Blair was working as an Account Director at a Full Service Marketing/ Fundraising agency specialising in the not for profit sector. Today he works with us on, just as the name suggests, Special Projects, whilst drawing on his wide ranging experience including website design, social media advertising, SEO, full use of the Adobe Suite, Google Ads to name a few.

    Blair is also the company photographer and regularly travels for shoots all over the country and professionally edits them on return.

    Emma Cruz
    Project Support Officer


    Emma has worked in a wide variety of customer service roles since commencing her career in 2009 involving answering a large of volume of calls, emails and face to face customer requests while overseeing a team including roles at tertiary education organisations such as Open Universities Australia and JMC Academy. She became the salon coordinator at a popular hair salon in Bondi, Sydney - Judena Taylor where she worked for over 3 years before applying for a role with The Creative Collective in July 2019. Emma beat over 100 applicants through four stages of interviews to secure the Project Support Officer role at The Creative Collective which tied in perfectly with her plan to return to her hometown of Newcastle.


    CONTACT US

    Phone: 07 545 11315
    Email: admin@thecreativecollective.com.au
    Facebook messenger: m.me/thecreativecollective