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The Creative Collective

Capabilities Statement:
Creative & Fashion

ABOUT US

The Creative Collective are a full service creative agency specialising in digital marketing, especially in social media. We also offer branding, graphic design & print, strategy, PR & marketing, SEO & PPC, videography & photography, website design & development, domains & hosting and much more!

Started in 2007 by Yvette Adams, today we operate from the fringes of the new Smart City in Maroochydore, Queensland, regularly servicing clients in Brisbane and the Gold Coast; and also have an office and team in Newcastle, who service Sydney. We also work with clients in many other locations across Australia online, have consultants in Sydney, Melbourne, Canberra, Adelaide, Cairns, Melbourne and Perth; and have even had clients in locations such as Japan, Korea and Iceland. 

We have experience working with a wide range of industries including finance, accounting & legal; real estate; medical & dental; beauty, health & fitness; hospitality, food & beverages; not for profits & charities; Government & Councils; multicultural and indigenous; childcare, education & training; tourism; the arts, creative & fashion; interior design & homewares; construction; technology & utilities & energy.

Our success has been driven by multiple factors. We were one of the first full service agencies to market on the Sunshine Coast back in 2007, and in 2008 were one of the first to offer social media training and services.  We have capitalised on being based in regional and fast growing locations. In the time we have operated both locations have seen enormous population growth and the markets have matured, moving away from traditional industries they were previously reliant on. Increasingly so, businesses have also started to turn to digital marketing over traditional marketing, and we have been there to support them with that transition.

We have forged and maintained a unique position in the market given our close relationship with our sister company The Training Collective (100% privately owned by Yvette Adams) offering clients the choice to call on us for their services, engage in training, or both! It is heartening to know that whatever stage of the digital transformation journey they are at, and whatever their budget, we can help them progress.

Our vision for The Creative Collective is to continue to be the best digital marketing agency outside of a city in Australia, becoming the preferred partner of businesses in an increasingly digital world. Our vision for The Training Collective is to be a leading training organisation in the provision of digital skills training, giving people digital skills to succeed in a digital world.

WELL KNOWN BRANDS WE'VE WORKED WITH


Whether you need a marketing strategy, some analysis on your existing marketing assets (website, social channels, database, email marketing system, CRM, branding, video/photos etc.), ongoing marketing activities (SEO, social media, pay per click, PR and more) or a full blown integrated marketing campaign, we can help.

STRATEGY & CONSULTANCY

Not quite sure where your new or establish business is headed or what combination of marketing services or budget is needed to achieve your goals?Then maybe you need to sit down with The Creative Collective and partake in a Strategy Session! A strategy session is a block of time used to help you nut out your best path forwards. We'll help you get crystal clear on your objectives, target audience/s, help you work out what assets you may need to create or update in terms of brand, brand style guides, website, social channels, databases, videos, imagery and more; and will discuss what activities we could do to help get your business 'out there' subject to your desired timeframes and budget. Our strategy sessions are minimum 2 hours, with half day and full day options also available.

See more: https://www.thecreativecollective.com.au/marketing-consulting/

BRAND & DESIGN

Though we’re most well known for our digital marketing prowess, The Creative Collective has strong capabilities in the development of professional brands & graphic design services and has an extensive brand portfolio to prove it.

Our designers and brand strategists have years or experiencing coming up with appropriate brand names, brand marks, slogans, and are big on providing our clients with a brand style guide on completion to ensure the brand can be consistently and professionally used thereafter.

We have extensive experience designing all sorts of marketing collateral including but not limited to business cards, stationery, brochures, flyers, presentation folders, capability statements, annual reports, visual identity kits, book covers, fence hoarding and menus to name a few!

Given our intimate knowledge of the printing process, we can also advise and design your collateral in a way that will be most cost efficient for printing, if that’s a requirement, as well as arrange cost effective print quotes.

When it comes to design we're all about taking the time to get to ask the right questions to ensure we can achieve a design that you love (after all you have to look at it each day) but more importantly which will resonate with your target audience/s and be appropriate for its intended use.

We are also big believers in creative intelligence, that is, not just in designing something that looks good, but which has meaning.

See more: https://www.thecreativecollective.com.au/branding-and-logo-design/

WEBSITE DEVELOPMENT

The Creative Collective have produced hundreds of website designs for our clients, from simple one page website designs to elaborate and complex ecommerce website designs, for a wide range of industries.

We are expert on WordPress websites, however we are well equipped to provide website design and development services on a wide range of other website platforms including Drupal, SquareSpace, Shopify, Joomla and more. We also offer hosting and domain name services as well as support and maintenance.

We have a popular website in a day offering, where working in person (where geography permits) or online alongside a web developer and project manager we can create you a simple one page multi-section website, or with two developers a simple multi-page website (up to 7 pages) in just ONE DAY. See more: https://www.thecreativecollective.com.au/website-in-a-day/

We can also approach websites in a more traditional way, by either receipting a defined scope of works which we quote on, or conducting a briefing session and then assisting you to prepare a scope of works (paid service) which thereafter we can quote on.

By working with us, you are accessing web development specialists who are leaders in their field who use a suite of professional tools and software to get the desired results. We commit to regular R&D (research and development) to keep up with the latest and greatest website trends and techniques, so you don’t have to.

Our range of web services cater for most budgets and circumstances. See more: https://www.thecreativecollective.com.au/website

SOCIAL MEDIA

Out of all of our services, social media is what we are most well known for, and for which we have the most demand.

With over ten years in offering social media services, The Creative Collective have devised numerous social media strategies, have assisted many clients to establish on social networks, will fix up social channels where required, have run tons of social media campaigns and have provided social media training to thousands of businesses through webinars, programs, workshops and in one-on-one consults.

For clients who are just getting started with social media marketing, we will generally start with a consult and the development of a social media strategy. On the other hand, for clients who are already started, but not sure where to turn next, we will generally start with a strategy and an audit, and make recommendations on what may need to be changed to improve things.

We also offer the service of proactively posting on one or multiple social networks on our clients behalf, with clever techniques developed over time to extract key information so the brand voice and content remains relevant and authentic and the audience grows.

With two of our team official trainers for Facebook (with only 9 in the country), and with regular contact with Linkedin, Google & Pinterest, we are also at the cutting edge of social media advertising and can provide case studies for a variety of industries where we have achieved a variety of results – from building up audiences, to gaining leads and sales conversions in terms of event attendance, site visitations and product sales.

We combine these social media strategies (posting and advertising) with regular consulting and reporting for the best results.

We also have extensive experience in the development of chatbots and chatbot campaigns.

See more: https://www.thecreativecollective.com.au/social-media/

SEARCH ENGINE MARKETING - SEO & PPC

Most people start their search for a new product or service on a search engine, with a high percentage of people using Google. If you are not positioned on Google with SEO or PPC, you are missing out on a lot of business!

Search Engine Marketing (SEM) is the term given to the marketing strategies you can use to drive traffic from search engines (Google My Business, Google, Bing etc) to your website. When it comes to SEM, there are two main ways that you can get traffic to your site – Paid or Organic. Both involve working out what search terms your customers are searching, and then either implementing strategies on page and off page to appear organically on the search engines when users make those searches (a process called search engine optimisation which can take at least six months to produce results but which can be very powerful) or paying to feature on the search engines immediately (a process known as Pay Per Click or PPC).

The Creative Collective has been operating on Google Adwords since 2007. As a Google Certified Partner, our team is highly experienced in the building and management of search campaigns using Google Adwords.

See more: https://www.thecreativecollective.com.au/search-engine-marketing/

PR & MARKETING

As an experienced PR company with established media contacts, we can assist with a range of PR & Marketing services including:

PR:
We are well aware of what it takes to achieve coverage so we are quite selective of who we will accept as PR clients. In short, unless we think we can get you coverage, we won’t take you on as a client. Our team have PR experience on ‘both sides of the fence’ having worked in the media at publications & stations in various locations around the world, and conducting PR campaigns for a wide range of companies. As a PR company we tailor our PR services to PR campaigns and clients and we are one of the only PR companies to offer such an extensive range of other marketing services, giving you the opportunity to engage us just for PR, or a combination of services which suits your objectives, target market, budget and more.

See more: https://www.thecreativecollective.com.au/pr

Media Training:
We’ve also conducted media training and handled media liaison on sometimes sensitive issues. Some of our team have degrees in Public Relations, or in event management or PR related areas.

Copywriting:

Need copy for your packaging? Website? Capability Statement? Other important marketing collateral? We can help! We have a number of writers on our team whose experience heralds across most industries and business types. This means we can match a copywriter to your project. Based on knowledge of the subject matter, or experience writing for your target audience.

See more: https://www.thecreativecollective.com.au/website-copywriting/

Business Awards

The Creative Collective’s sister company awardshub.com have an excellent track record in preparing business award submissions having successfully applied for, and either won, or become a finalist, in numerous awards ourselves, but also in achieving success in this area for our clients. We often recommend the entering of business awards as a combined marketing strategy for our clients, and work closely with awardshub.com to meet client objectives.

See more: https://www.thecreativecollective.com.au/awards/

PHOTOGRAPHY/VIDEOGRAPHY

Let’s face it. Stock photos are, well, stock photos. And home job photo and video shoots are, well, home jobs. If you want to take your marketing to the next level you should be using a high quality and professionally shot image or video. And in some cases you really don’t have a choice. For instance if you’re a beauty brand, you really can’t use someone else's product shots by way of stock imagery. If you’re a real estate agent, you need your own stock too. And if you’re wanting to capture an event?  Well people will know for sure if those shots aren’t from your event and it is all a little generic.

With a suite of professional shot images or videos, you can update the main sliders on your website, display professional product shots on your e-commerce site to really showcase and sell your products, wow audiences on your social media channels, get people clicking on your email marketing campaigns, and generally look your best as a company everywhere there are eyeballs. The Creative Collective are proud to have a wide range of photography and videography packages to complement our other marketing services.

See more: https://www.thecreativecollective.com.au/social-media-photography-videography-packages/

OUR CREATIVE & FASHION INDUSTRY EXPERIENCE

CASE STUDY

MODEL CHIC


Model Chic is your go to online store for classic and affordable bridesmaid and formal dresses. Their philosophy is simple: making it as easy as possible to find the perfect dress.

We were approached by Model Chic in 2019 to produce an audit of their current Facebook activity. This audit covered the client’s Facebook advertising goals, a technical review of Facebook Business Manager, a technical review of BigCommerce, as well as a review of campaigns, ad sets ads and ad results.

Our auditors also looked into the Facebook page insights and determined the best time to post content and the best performing posts. Google Analytics was also included.

Since we completed this audit and gave our recommendations to Model Chic, they have engaged out services in another audit package for Google Ads. 

The combination of these audits allow Model Chic to have a clearer picture of their online position as an e-commerce retailer and should influence both their strategic and tactical decision making. We wish Model Chic the best of luck in all their future endeavours!


CASE STUDY

BELLE COLLECTIVE & CO

Belle Collective & Co is a unique boutique store located in Montville, Sunshine Coast Hinterland and also at Mooloolaba, Sunshine Coast. They offer unique home decor, gifts, women’s fashion and accessories as well as a gorgeous range of baby gift items. 

We were approached by Belle Collective & Co in late 2020 to produce a new website for the brand. The main aim of the website was to give online shoppers a quality alternative to the Belle Collective & Co storefronts in the wake of COVID-19.

Our web development team undertook an initial briefing session with the client and determined that the client was looking for a clean, modern and feminine website that looked classy and high quality.

This website design included the set up of a Shopify platform that allowed customers to seamlessly navigate the inventory and make purchases.

As part of this package, The Creative Collective also undertook basic SEO work to ensure the new Belle Collective & Co website was discoverable for new customers. 

We think the brand new Belle Collective & Co website looks amazing and we wish them the best in their future endeavours!


CASE STUDY

16 Style Types
Online Program Launch Campaign

Designed and created by Jill Chivers, a psychological type expert and master training facilitator, and Imogen Lamport, a globally award-winning image consultant and style blogger, the 'Your Type of Style' self-discovery program helps participants define their personal style by mapping it to the Myers Briggs personality test, and helps its customer's achieve an authentic and inspiring wardrobe.

With one of the business partner's having engaged in one of our full day Facebook training workshops, the company reached out to us for some assistance to launch their annual program which is offered online and which includes a Style Type report and 12 self-paced modules.

Having conducted an initial strategy session, we recommended to break the campaign into two distinct phases as follows:

PHASE 1 - Anticipation phase

This phase was aimed at building interest in the soon to be released program, and to achieve multiple top of funnel objectives including:

1/ Grow their likes base on Facebook

2/ Increase brand awareness

3/ Increase engagement on the page prior to the program launch

4/ Build a database of people potentially interested in participating in the program once launched.

The strategy was to offer the chance for a lucky person to win the program valued at $499USD + a bunch of other supporting prizes bringing the prize pool value to $746USD by preparing a comment to bot competition. Using chatbot software, we programmed a bot, and then prepared the post below to solicit entries:

The chatbot message thread above.

RESULTS: We spent $999.98 over 19 days 13,874 Unique People Reached 1,324 Engagements 19,935 impressions
(people who may have seen the ad more than once from the 13,874 above) Of these: 9,740 Post reach 2,447 post engagements 233 reactions 130 Comments 18 Shares Cost per Post Engagement = $0.41.

We had 100 entrants in total and of these 24% were actually from Australia despite not targeting the ads here! We had 43% from where we targeted the ads (USA). And the rest were from around the world which confirmed this client really did have a global audience as they indicated they did. The campaign helped us learn about the audiences which was useful heading into the main launch campaign such as: - They were a little younger than the client indicated with age 35-44 being the best respondents in this competition (the client suggested over 55-65+ were likely the main audience) - The audience were very global audience though the client thought the majority would be in the US - With USA being a big market we learnt that 4 States in particular in America saw a lot of interest - California, New York, Florida and Texas.

PHASE 2 - Launch phase

This phase was aimed at working a sales funnel including:

1/ Make people in three countries around the world (UK, USA & AU) aware of the program (top of funnel)

2/ Drive traffic to the website (middle of funnel)

3/ Achieve conversions/sales of the program (bottom of funnel)

We ran the campaign for a 3 week period and spent $2209 on ads in this period.

RESULTS:

The number of unique people on the client's sales page was up 378.35% on last year!

7864 unique visitors (2020)

1644 unique visitors (2019)

In total x86 programs were sold at a price point of $499USD which is $42,914USD or around $58,843AUD.

An incidental outcome was that the pair also sold x51 style reports at $47 a piece = $2397USD or around $3,286.75AUD which is a total sales of $45,311USD or $62,125.69AUD.

This means that despite investing $5000 with us (with $3500 of this going on ad spend and $1500 going on fees) the client achieved a great ROI!

They now also have a wide range of audiences set up and data constantly collecting via Facebook pixels from their website visitors who can be marketed to at a later date. In addition the campaign:

Reached 194,049 unique people

Achieved 334,656 impressions (of the unique people they may have seen ads multiple times)

Achieved a total of 18,656 clicks

Had a high CTR (click through rate) of 5.57% and as high as 17.65% on the UK traffic campaign (followed closely by the AU campaign with 15% and the USA with 13% - all extremely high CTRs for a campaign)

Averaged a CPC of only $0.17 across all campaigns which is extremely low (usually $1-$3) and was as low as 0.04c per click on the UK Traffic campaign!

SAMPLE CREATIVE


CASE STUDY

SPIRIT OF BOHEME

We were delighted to work with creative entrepreneur Lisa Mackenzie to assist her to come up with a brand name + brand + style guide for her new business. After a branding briefing session we came up with a range of potential brand names + tag lines and submitted them to the client for consideration.

We also checked the domain name availability and basic company/trademark checks.

Once the name was settled on we developed the brand providing the client with several initial concepts and indicating designer rationale. After several rounds we narrowed down results before settling on the final brand, supplying final artwork to the client various formats i.e. .eps vector, .jpg, .tif, black and white, full colour, x2 business card concepts and a basic style brand guide to ensure effective brand implementation and consistency in the use of the brand thereafter.

The final Spirit of Boheme logo combines three elements: the mandala image, the logotype and the tagline “Soul • Self • Home”.

The Spirit of Boheme logo can appear in gold or gold foil, black or gold and black on a white background and white and black on a gold background.


The team at Creative Collective were thorough and forward thinking. They listened to my disorganised outpouring of ideas and creatively turned them into a clear business concept for me to work in. Highly recommended.

Lisa Mackenzie - Spirit of Boheme

CASE STUDY

NEWCASTLE PRIDE

Newcastle Pride is an inclusive, vibrant and fun not-for-profit LGBTIQ community based organisation established in 2018.

Newcastle Pride celebrates sexuality and gender diversity in Newcastle, Lake Macquarie and the Hunter Region within and outside our community.

Newcastle Pride collaboratively to foster LGBTIQ Pride, are fully inclusive and collaborate with others within this community and with the wider community. Their vision is to empower all LGBTIQ people to find their voice and be proud in a safer, more inclusive future.

The Newcastle Pride Festival is an exciting, glamorous and “out n’ proud” series of events that aims to showcase to locals and visitors that Newcastle is a city of diversity, culture and beauty.

We were thrilled to work with the Newcastle Pride committee to prepare their colourful event to promote the 2019 event, with the plan to grow the Festival into an annual event.

See the site at: https://newcastlepride.com.au


CASE STUDY

Saltbush Clothing

Old Man Saltbush is a familiar sight over large areas of the dry inland of Australia. It is a sprawling grey-blue shrub, up to 3 metres high and sometimes spreading to 5 metres wide. It is a long living plant, growing strongly after periods of summer rain, producing long tassels of flowering seed heads. In old times indigenous Australians mostly collected the minute Saltbush seeds to grind and roast for damper.

We were pleased to work with fashion designer Edwina Clowes on the development of her new clothing label – Saltbush clothing. Our involvement to date has included the development of a brand + brand style guide ensuring the brand has a professional style from the start of their business.


CASE STUDY

PLASTIC MONEY

Plastic Money is an independent Australia fashion label created by Kiarna Maree which ships worldwide. In just a short time it has grown a very healthy social media community with almost 8000 followers on Facebook and over 20,000 followers on Instagram.

Known for their bodysuits, acrylic jewellery, faux fur, PVC range and generally over the top 'barbie style' clothing, their range is bright, colourful and very 90s. Their motto? 'Life in plastic, it’s fantastic!'

With a new PVC range to promote, and a Black Friday/Cyber Monday sale coming up, Plastic Money approached us to review their Facebook Ads structure and perform monthly optimisation and management.

Whilst it is early days into our engagement, so far we have identified a number of optimisations and results are good!



CASE STUDY

AIRLLYWOOD

Airllywood is a “must go to destination” for locals and visitors alike in Airlie Beach. They love clothes with an edge that are also stylish and comfortable. Based in Queensland, they understand that 100% cotton is the answer for hot days and warm evenings and soft, floating kaftans make you feel special.

They carry several labels as well as designing and producing our own range of clothing. The Airllywood label is based on retro styles and resort wear and includes the Birds of Paradise Embellished Kaftans.

Their Airlie Beach shop is open Monday to Saturday 9.30 am to 5.30 pm and Sundays 10 am to 3 pm and their Shopify website is open 24/7.

We created their first Shopify site which included:

– A sale page

– Ecommerce enabled

– Last items page

– Social media icons

– Pop ups

The site has since been further developed by the owner and a local provider but the work we did in the early days remains.


CASE STUDY

DELSEY PARIS

Engagement Period: September 2016 - June 2018

Delsey Paris is a global brand that has been supplying luxury travel equipment and luggage throughout the world for more than 70 years. In 2016 they decided to launch their brand and luggage line in Australia for the first time. Delsey approached The Creative Collective wanting to expand to an Australian Market and increase brand awareness. Their Australian social channels were started from a zero fanbase and built up by The Creative Collective initially organically and later with a small boosting budget.

As a high-end brand, Delsey Paris utilised shared posts from key influencers who engaged with their brand as pictured below. This insured that not only the followers of the Delsey page engaged with posts, but potentially the influencers audiences also. 


Travel tips and other such relatable content was integrated into the social schedule and saw positive engagement. 


KEY RESULTS DURING OUR ENGAGEMENT INCLUDED:

  • Growing likes base from 0 to over 6000
  • Followers: 0 to 6,248 (differs to 'likes' and refers to people choosing to receive notifications with posts always appearing in newsfeeds)
  • Best Performing Post: 17,265 reach
  • Page | Impressions: 674,110
  • Page | Unique Users: 573,309
  • Page | Engaged Users: 13,622
  • You can view the Delsey Australia Facebook page here 

    You can view the Delsey Australia Instagram page here

    CASE STUDY

    Stockland Greenhills

    Stockland Green Hills is a $377 million upgrade of the existing Shopping Centre at East Maitland in Newcastle and represented the biggest retail launch Stockland had ever done in Australia.

    As part of the new project, Stockland doubled the size of the centre and developed a new David Jones department store that showcased a new, smaller format of about 6225 square metres on a single level.

    We commenced work with this company from August 2017 with the main focus being to prepare and execute a campaign for the Stage 1 retail launch in September and to build a working relationship for ongoing outsourced social media management across Instagram and Facebook + Facebook & Instagram advertising services. We then moved on to a Stage 2 retail launch which has just wrapped last week and are now repositioning for the final launch, the David Jones opening in March 2018.

    This project required us to manage multiple stakeholders including approximately 70 retailers. This included contacting them for their launch assets/posters/and to prepare a content schedule to ensure all achieved equal coverage. We also prepared generic campaign campaign assets, had one of our team attend the official launch and take photos & videos and coordinate with media to take achieved media pieces and share them on social. We also devised their instagram strategy as there was not one in place on commencement and coordinated an influencer marketing campaign which involved identifying potentially relevant influencers, negotiating the terms of the campaign and ensuring these were met.

    It was important to ensure the tone of the posts was in line with the Stockland brand all the while including topical and engaging content. 


    We utilised local events such as Lovedale Long Lunch to showcase not only the area but promote the retailers within the centre. Utilising images of garments from the retailers and the Stockland branding and fonts we created “outfit inspo” posts for cross promotion and relevancy. 


    We also researched current trends within the fashion industry and created specific content that aligned with these trends. This became an effective way to ensure that a number of retailers were represented and options for all price ranges were considered - maximising an interested audience.

    The Results:

    In October 2017 the reach increased by 37% and page likes grew by 98%. There were 50 actions on the page and 61% higher page views. November saw a huge spike in all metrics, especially in launch week which was desired. There were 377 actions on the page, and increase of 109% in page likes, an increase of 531% in post engagements, an increase of 624% in page views, over 50,000 video views and reach grew 45%.

    Overall Stockland Green Hills social media platforms represented the diverse range of retailers within the centre and ensure they were presented in an engaging and visually appealing manner. 

    See:

    You can view the Stockland Green Hills Facebook Page here

    You can view the Stockland Green Hills Instagram page here 

    Our Approach to Digital Marketing

    What to expect working with us.

    The Creative Collective is a digital marketing agency and specialises in the delivery of all aspects of digital marketing.

    We will take the time to understand your organisation and your business objectives on a deeper level, your target market, their current behaviours through analysis of your current insights/stats, and your core business drivers, so that we can correlate every digital marketing decision directly back to helping you achieve your business goals.

    We will also discuss what metrics matter to you when it comes to digital marketing, which we will agree on then track and measure the success of the digital marketing activity moving forwards.

    We're huge believers in the power of collaboration. The more fluid our communications, the more powerfully we can achieve your goals.

    To deliver this outcome, our digital marketing process has a few key stages:

    1. STRATEGY

    We begin by performing a strategy session where we will discuss your objectives, target markets for each entity from a digital marketing perspective, the current digital marketing approach, who in your team is involved and the roles they play, content development approaches currently (i.e. development of graphics + promotions/offers), workshop your content strategy, email marketing strategy, social media strategy and also gather all relevant elements such as usernames/passwords or being made an admin on relevant accounts so we can analyse them at a deeper level.

    We also use this session to setup/ensure we have a billing source for the account and to gather key marketing messages, imagery, videos & confirmation of call to actions

    We will then conduct deeper analysis and thereafter we will provide a written digital marketing strategy which we understand you wish to partly execute in house (social media management) and partly outsource (Google Ads + Facebook + Instagram Ads + SEO).

    Post the session we will prepare an action plan, proposed content calendar + budget per month over the next 12 months so you know exactly what it is required.

    2. CREATIVE DEVELOPMENT

    In this phase we will prepare imagery and ad copy for the agreed upon campaigns in which ever formats they are required i.e. blogs, emarketing, ad copy + the first 2 weeks of social media content, and send these to you for approval. After supplying two sets of two weeks of content, and when you are confident we have understood your brand and are representing it well, we will typically start preparing content 1 month in advance.

    3. MOBILISE CAMPAIGNS

    Once we've got your approval on the creative we supply, our team will ensure your Google Analytics, Google Webmaster Tools + Facebook tracking pixel codes are correctly installed on the relevant websites for re-marketing purposes & conversion tracking, will establish custom audiences where relevant (which may involve uploading of any existing databases as custom audiences)
    set up the campaigns, ad sets and ads, and experiment with a range of variables including images, landing pages, target markets and calls to action. In this phase we will also mobilise any other aspects of the campaign i.e. landing pages, banners for the website, e-marketing campaigns and more.

    4. MONITOR & MANAGE

    Once the ads are live and content is scheduled to go out we will actively monitor and manage the performance of the campaigns, turning off non performing ads, potentially increasing spend for ads which are performing well and generally monitoring results so we can improve upon them. This is especially important in the early months while we are getting to know your audiences and how they respond to the various campaigns/images/messages/calls to action.


    5. REPORT & MEET

    On a monthly basis we would review the performance to date via a range of tools and conversion tracking, and supply a report for your review.

    This would be followed up with a meeting to discuss results and plan for the month ahead, set an action plan for all parties and to freshen up the content ensuring we refine results and copy and ads remain current and relevant.


    HOW WE WORK

    Your Project Manager

    We provide a dedicated Project Manager and ‘lead’ that will champion your project. Under them, a team of talented graphic designers, strategists, advertising specialists, developers and support/admin/support staff piece together the puzzle that is your project. This ensures a smooth project, accountability and that the project is delivered on brief, on budget and on time but people that are exceptionally good at what they do.

    Whether we are working with a start-up or a large corporation, our approach to communication is the same. We use a project management system and a variety of in-house developed reporting and progress tools, to monitor the project every step of the way and to keep a clear, concise and well-documented trail of communication and files. Our dedicated project manager will act as your main point of contact throughout the project, ensuring that you are regularly communicated to, that all parties are on the same page, and crucially ‘leading’ your campaign to success.

    Further we aim to:

  • Collaborate where required
  • Debrief all verbal conversations in written form
  • Provide prompt minutes of meetings
  • Circulate and ensure action items are complete
  • Ensure action items are completed
  • Provide regular project updates
  • Offer full transparency in results
  • Always ‘unpack’ a project on completion to evaluate what worked and what could have worked better1. RESEARCH
  • We begin by performing a rigorous audit of your market space. Who is the core audience? What are their concerns and values?

    Timeframes & Budgets

    Over their many years in the industry, we have fine-tuned systems and processes to enable us to operate seamless projects which are delivered on-time, on-budget and tick all the required boxes of the client.

    Our approach is to firm up objectives, deliverables, scope and milestones/timeframes as part of the planning phase to ensure that all parties are on the same page. From there we generally provide a comprehensive list of any items, which may be required throughout the project, and the dates those items are required.

    To the best of our control, we will always meet those deadlines bestowed upon us. However, we realize that sometimes delays (which are outside of anybody’s control) can happen. In these situations, we aim to be flexible and adaptive and wherever possible, allocate extra resources to assist getting the project back on track.

    "TCC delivers what they say and are always very easy to interact with. We run a small consultancy and have a very subdued growth/social media strategy which TCC seem to have adapted to very easily."

    Steve Artis, Ultraspeed Australia

    OTHER ASSISTANCE / SUPPORT HOURS

    Using support hours, allows flexibility for adhoc marketing needs and further supports other campaigns and services we provide.

    Depending on the campaigns we strategise to mobilise for you, some content development in the form of blogs, landing pages, email marketing campaigns may need to be established or further developed. It is also suggested that a block of time is allocated to upfront / month 1 activities to ensure the websites are further optimised for results - prior to driving increased traffic to the sites.

    Thereafter, hours will be kept in credit and can be used for an array of marketing support requirements such as email marketing, PR, web development and design.

    Our team have PR & copywriting experience on ‘both sides of the fence’ having worked in the media at publications & stations in various locations around the world, and conducting PR campaigns for a wide range of companies.

    We are well equipped to create other forms of content such as blogs, landing pages, emarketing campaigns and more.

    Prior to undertaking your copywriting project, we will take the time to get to know you, your business objectives, target market, competitive landscape and desired outcomes/uses for the content. Once we understand who you are targeting, we can start to set the ‘tone and voice’ for the copy – is it corporate, is it professional but fun, is it child-like, etc? If the intended use includes SEO benefits we will also take a look at keyword research to establish what phrases have the highest demand and should be included in the copy (this enables us to ensure we optimise for the best keywords).

    Once the brief is locked down, our copywriters will get to work on your website copy. Our writers start from scratch writing unique copy for your business which is on-brand, resonates with your market and communicates all the key info.

    Once copy has been prepared, it will be provided to you for review – we generally ask you to read through the copy and make sure it is accurate when it comes to your service offering, and to let us know if there is anything you would like reworked/amended.

    Important to note is that support hours cannot be used for higher level strategy tasks such as ads campaigns or management. Support hours need to have clear scope created.

    MONTHLY PERFORMANCE REPORTS / TRACKING

    We are big into tracking & reporting and use a range of professional software for full transparency on everything we do.

    The KPIs you wish to track will be discussed and confirmed in our initial strategy and then a collection of tools used to provide these results including Google Analytics, Google Webmaster Tools, SEM Rush, Google Data Studio and more.

    Reports will be provided on a monthly basis (to compare a 30 day period to the previous 30 day period) and provide key metrics and results for the following types of services and platforms:

  • Google Analytics - engagement; audience; acquisition and conversion data
  • Social Media - measuring growth across social platforms + traffic and increased likes
  • Rankings - measuring where your keywords rank and any variation in position
  • Google Adwords - clicks, impressions, CTR, cost, conversion data
  • As part of month 1 hours (using the adhoc support package time), we suggest setting up comprehensive conversion tracking for key actions taking place on your websites (e.g, contact form submissions and phone enquiries), ensure optimised set-up of Google Webmaster Tools (for collection of pre-click data and to feed into monthly digital report). We'll also book in an end of month debrief meeting with you via Skype to discuss results and focus for the month ahead.

    "It's been a fantastic experience using The Creative Collective for our PR needs."

    Lauren Lee - Style Story

    OUR IN-HOUSE TEAM

    Our team are located across two offices in Maroochydore, Queensland (who regularly service clients in Brisbane + the Gold Coast) & Newcastle, New South Wales in Australia (who regularly service Port Macquarie & Sydney); who are supported by a wider network of consultants and trainers based in most of the major cities of Australia and all of whom are prepared to travel if required.

    This structure gives us the ability to work flexibly, and to match the perfect mix of skills and experience to any project you engage us for. Collectively our team has many years of experience across a broad range of industries and offer a mix design, technical, strategic and marketing skills, with a great passion for all things creative.
    You can be assured that by using The Creative Collective you are accessing only the best in talent and that better still, we'll be professional, but fun to work with! Most importantly we love to see our clients succeed.

    Yvette Adams

    Founder & Partner


    Yvette Adams founded our company from the study nook of her home in Maroochydore, QLD in 2007. She is a multi-award winning business woman and a serial entrepreneur having created six businesses and having sold two. She currently runs three businesses - The Creative Collective, The Training Collective & awardshub.com. She was honoured in the Pearcey Hall of Fame at the Pearcey Awards in 2018 which recognises individuals who have made very significant lifetime contributions to Australia’s ICT industry.

    Read more about Yvette here.


    Katrina Lees
    Partner


    With humble beginnings as a student doing an internship for The Creative Collective during its first year in operation (2007), Katrina progressed to being a contractor, high performing franchisee of the company and in 2014 took 50% shares in the company at the tender age of 30. Since the partnership, The Creative Collective have expanded the service offering, driven extensive growth and further streamlined client experiences. Kat’s strengths lie in branding, graphic design and web development but she is an all rounder in all aspects of marketing given her extensive and varied background. She also takes the lead on logistics, finance and operations with projects.

    Read more about Katrina here.

    Gina Novoa
    ACCOUNT MANAGER & SEM SPECIALIST

    Gina is an experienced and enthusiastic marketing strategist. Since arriving in Australia in 2014 from Colombia, Gina has shown great determination and commitment in improving her marketing skills, studying an Advanced Diploma in Business and a Diploma of Marketing at Hunter TAFE in addition to having a Bachelor of Engineering  in Industrial Engineering, Marketing, Business & Project Management from her University in Columbia.

    Whilst studying Gina has also held long term business development, events and marketing roles for well known organisations such as Visa and the Business Growth Centre and Lake Macquarie; as well as being a dedicated Marketing Manager for startups such as Eat Appy. From 2018 she transitioned into working for some of Newcastle’s leading digital marketing agencies, and joined The Creative Collective in 2020.

    Read more about Gina here

    Arvind Sardar
    Web Team Leader

    Arvind is an experienced Web Developer and currently leads our web team from our Sunshine Coast office. He loves automations and gardening.

    Read more about Arvind here.


    Andrea Prasser
    Account Manager


    Andrea has had a long career on the Sunshine Coast in a variety of client services/account manager roles at many high profile agencies, and was doing some freelancing before joining The Creative Collective in January 2018. With a special interest and skillset in brand management, Andrea is also strong in photography + video production. She has worked with many high profile brands on major rebrand + marketing projects including Shine Lawyers and a range of property development projects including many with Stocklands.

    Allan Meredith
    Web Developer


    Allan is a hardworking and versatile graphic & web designer with a solution-oriented attitude. Allan started his career as a graphic designer and has been involved in multiple marketing, print and newspaper environments. In 2003 he started his own freelance business, LK Design, and amassed clients around New Zealand from Wellington to Christchurch and Oamaru. Originally from the South Island of New Zealand, Allan’s skills are very well rounded with experience in pre-press, digital and web (creative suite and Indesign) as well as packaging design, working to deadline and an immaculate eye for detail.

    Penny Boyer
    Social Media Specialist & Training Coordinator


    With an extensive background in administration and accounts in both New Zealand and Australia in various industries, Penny is our longest serving staff member, joining The Creative Collective team in 2008. Over the years her role at the company has evolved from looking after the company's accounts & administration to specialising in managing social media for a number of key clients, and leading our social media team. She also plays a key role with our sister company, The Training Collective, coordinating all our publically offered training and managing 12 trainers & consultants across Australia.

    Read more about Penny here.

    Erin Currey
    Junior Account Manager


    Erin graduated from University in 2017, and after a stint with the Newcastle Jets joined our team in January 2018 as a Project Support Officer, charged with being the first point of contact for all inbound enquiry for the company, and generally supporting our Account Managers. Having proved herself over an 18 month period, Erin became a Junior Account Manager in July 2019 and is already excelling at the role having won a number of new clients.

    Read more about Erin here.

    Bec Kennedy
    Accounts & Training Coordinator


    Bec has been with the company since 2014 around having three children. She is currently responsible for insurances, accounts queries, debt collection and also handles a lot of our training enquiries, specialising in dealing with our corporate clients and arranging private consultations and client training. Having been a 'Rookie of the Year' winner at the 2010 National Travel Industry Awards, Bec is also called on to coordinate all company travel and logistics of which there is a lot given our national client base!

    Read more about Bec here.


    Blair Johnston
    Special Projects + Photographer


    Blair has been working in the marketing industry since 2014 specialising in account management & sales, data analytics, & strategic portfolio management/project delivery.

    Prior to joining The Creative Collective team Blair was working as an Account Director at a Full Service Marketing/ Fundraising agency specialising in the not for profit sector. Today he works with us on, just as the name suggests, Special Projects, whilst drawing on his wide ranging experience including website design, social media advertising, SEO, full use of the Adobe Suite, Google Ads to name a few.

    Blair is also the company photographer and regularly travels for shoots all over the country and professionally edits them on return.

    Emma Cruz
    Project Support Officer


    Emma has worked in a wide variety of customer service roles since commencing her career in 2009 involving answering a large of volume of calls, emails and face to face customer requests while overseeing a team including roles at tertiary education organisations such as Open Universities Australia and JMC Academy. She became the salon coordinator at a popular hair salon in Bondi, Sydney - Judena Taylor where she worked for over 3 years before applying for a role with The Creative Collective in July 2019. Emma beat over 100 applicants through four stages of interviews to secure the Project Support Officer role at The Creative Collective which tied in perfectly with her plan to return to her hometown of Newcastle.

    A SELECTION OF OUR TALENTED CONTRACTOR NETWORK

    As needed, we call on consultants & contractors. Many of our contractors have worked with us for several years and receive over 80% of their work from us and love the opportunity to focus on their speciality skillset, which often requires regular up-skilling given the ever changing market place we work in.
    Below is just a selection of them, however to see the full & current team go to: https://www.thecreativecollective.com.au/meet-the-team/


    Richard Chalmers
    SEO & PPC Specialist

    Richard has worked in a variety of online marketing roles, but predominantly as a Search Engine Marketing specialist meaning he is adept at driving search engine optimisation strategies and Google Ad campaigns for clients. He has also mastered Google Data Studio and gets great joy out of analytics and creating dashboards for clients to help them understand how the activities he and other members of the team are getting results.

    Georgia Kirby
    Designer

    Georgia comes with over 12 years of graphic & website design experience and has worked alongside iconic Australian brands such as Bra’s N Things, Oz Design Furniture, Big W and Best N Less.

    Nowadays Georgia works as a full-time freelancer to help smaller businesses strengthen their visual branding with the use of thoughtful design that stands out of the crowd and persuades ideal customers to take action.

    Read more about Georgia here.


    Mark Birchall
    DIGITAL ADVERTISING SPECIALIST

    Mark started his career through interning with well-known advertising agencies DDB Melbourne and Badjar Ogilvy, as well as co-ordinated the global social media efforts for Ripcurl International. His love of the construction industry inspired him to make a sea-change to the Sunshine Coast, where he gained the role of International Head of Marketing for a construction franchise for 3 years.

    Mark’s passion lies in being able to help small and medium-sized businesses develop and convert new leads, through conceiving and delivering successful marketing funnels. He loves to listen to clients needs and develop individualised campaigns for them, that highlight their own unique brand identity.

    Darrin Ratajczak
    Copywriter


    Darrin has more than 16 years’ experience producing successful copy and content of all sorts, B2B and B2C, web, print and video for companies including ANZ Bank, BigPond.com, Canon, Saatchi, Optus and Qantas, as well as a host of ambitious small and medium-size businesses. His travel articles have appeared in the Sydney Sun Herald and the New Zealand Herald.

    Read more about Darrin here.

    Al Loxton
    SEM Specialist


    An industry pioneer and technical expert, Alastair has been at the forefront of online marketing since the late 90’s. He has an admirable track record launching, managing and consulting to hundreds of successful e-commerce businesses all over the world.

    Read more about Al here.

    Justin Clark
    Google Ads & Facebook Ads Specialist


    Justin is an experienced Paid Search Consultant who is passionate about using data to give clients the best ROI possible with their budget. His area of expertise is search engine marketing i.e. Google Adwords however he also works across SEO, analytics, social and programmatic.

    He has held positions as Head of Paid Search for online giants Scoopon and Catch of the Day and prior to that as the Search Engine Marketing Manager for popular online print company Vistaprint.

    Read more about Justin here.

    Soraya Franklin
    Graphic Designer


    Originally from New Zealand, Soraya lived in Australia for a number of years including roles with iTank and at the Cancer Council Queensland as a senior graphic designer, before going out on her own as a freelancer. Today Soraya loves working with The Creative Collective on a regular basis on a wide range of projects including branding, annual reports, website mock ups, illustration, invitations, direct marketing campaign design, photography, signage, brochures, identity, digital e-news campaigns, digital design, videography and more.



    Can we clarify anything?


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