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The Creative Collective

Capabilities Statement: Hospitality Industry

ABOUT US

The Creative Collective are a full service creative agency specialising in digital marketing, especially in social media. We also offer branding, graphic design & print, strategy, PR & marketing, SEO & PPC, videography & photography, website design & development, domains & hosting and much more!

Started in 2007 by Yvette Adams, today we operate from the fringes of the new Smart City in Maroochydore, Queensland, regularly servicing clients in Brisbane and the Gold Coast; and also have an office and team in Newcastle, who service Sydney. We also work with clients in many other locations across Australia online, have consultants in Sydney, Melbourne, Canberra, Adelaide, Cairns, Melbourne and Perth; and have even had clients in locations such as Japan, Korea and Iceland. 

We have experience working with a wide range of industries including finance, accounting & legal; real estate; medical & dental; beauty, health & fitness; hospitality, food & beverages; not for profits & charities; Government & Councils; multicultural and indigenous; childcare, education & training; tourism; the arts, creative & fashion; interior design & homewares; construction; technology & utilities & energy.

Our success has been driven by multiple factors. We were one of the first full service agencies to market on the Sunshine Coast back in 2007, and in 2008 were one of the first to offer social media training and services.  We have capitalised on being based in regional and fast growing locations. In the time we have operated both locations have seen enormous population growth and the markets have matured, moving away from traditional industries they were previously reliant on. Increasingly so, businesses have also started to turn to digital marketing over traditional marketing, and we have been there to support them with that transition.

We have forged and maintained a unique position in the market given our close relationship with our sister company The Training Collective (100% privately owned by Yvette Adams) offering clients the choice to call on us for their services, engage in training, or both! It is heartening to know that whatever stage of the digital transformation journey they are at, and whatever their budget, we can help them progress.

Our vision for The Creative Collective is to continue to be the best digital marketing agency outside of a city in Australia, becoming the preferred partner of businesses in an increasingly digital world. Our vision for The Training Collective is to be a leading training organisation in the provision of digital skills training, giving people digital skills to succeed in a digital world.

WELL KNOWN BRANDS WE'VE WORKED WITH


OUR SERVICES

Whether you need a marketing strategy, some analysis on your existing marketing assets (website, social channels, database, email marketing system, CRM, branding, video/photos etc.), ongoing marketing activities (SEO, social media, pay per click, PR and more) or a full blown integrated marketing campaign, we can help.

STRATEGY & CONSULTANCY

Not quite sure where your new or establish business is headed or what combination of marketing services or budget is needed to achieve your goals?Then maybe you need to sit down with The Creative Collective and partake in a Strategy Session! A strategy session is a block of time used to help you nut out your best path forwards. We'll help you get crystal clear on your objectives, target audience/s, help you work out what assets you may need to create or update in terms of brand, brand style guides, website, social channels, databases, videos, imagery and more; and will discuss what activities we could do to help get your business 'out there' subject to your desired timeframes and budget. Our strategy sessions are minimum 2 hours, with half day and full day options also available.

See more: https://www.thecreativecollective.com.au/marketing-consulting/

BRAND & DESIGN

Though we’re most well known for our digital marketing prowess, The Creative Collective has strong capabilities in the development of professional brands & graphic design services and has an extensive brand portfolio to prove it.

Our designers and brand strategists have years or experiencing coming up with appropriate brand names, brand marks, slogans, and are big on providing our clients with a brand style guide on completion to ensure the brand can be consistently and professionally used thereafter.

We have extensive experience designing all sorts of marketing collateral including but not limited to business cards, stationery, brochures, flyers, presentation folders, capability statements, annual reports, visual identity kits, book covers, fence hoarding and menus to name a few!

Given our intimate knowledge of the printing process, we can also advise and design your collateral in a way that will be most cost efficient for printing, if that’s a requirement, as well as arrange cost effective print quotes.

When it comes to design we're all about taking the time to get to ask the right questions to ensure we can achieve a design that you love (after all you have to look at it each day) but more importantly which will resonate with your target audience/s and be appropriate for its intended use.

We are also big believers in creative intelligence, that is, not just in designing something that looks good, but which has meaning.

See more: https://www.thecreativecollective.com.au/branding-and-logo-design/

WEBSITE DEVELOPMENT

The Creative Collective have produced hundreds of website designs for our clients, from simple one page website designs to elaborate and complex ecommerce website designs, for a wide range of industries.

We are expert on WordPress websites, however we are well equipped to provide website design and development services on a wide range of other website platforms including Drupal, SquareSpace, Shopify, Joomla and more. We also offer hosting and domain name services as well as support and maintenance.

We have a popular website in a day offering, where working in person (where geography permits) or online alongside a web developer and project manager we can create you a simple one page multi-section website, or with two developers a simple multi-page website (up to 7 pages) in just ONE DAY. See more: https://www.thecreativecollective.com.au/website-in-a-day/

We can also approach websites in a more traditional way, by either receipting a defined scope of works which we quote on, or conducting a briefing session and then assisting you to prepare a scope of works (paid service) which thereafter we can quote on.

By working with us, you are accessing web development specialists who are leaders in their field who use a suite of professional tools and software to get the desired results. We commit to regular R&D (research and development) to keep up with the latest and greatest website trends and techniques, so you don’t have to.

Our range of web services cater for most budgets and circumstances. See more: https://www.thecreativecollective.com.au/website

SOCIAL MEDIA

Out of all of our services, social media is what we are most well known for, and for which we have the most demand.

With over ten years in offering social media services, The Creative Collective have devised numerous social media strategies, have assisted many clients to establish on social networks, will fix up social channels where required, have run tons of social media campaigns and have provided social media training to thousands of businesses through webinars, programs, workshops and in one-on-one consults.

For clients who are just getting started with social media marketing, we will generally start with a consult and the development of a social media strategy. On the other hand, for clients who are already started, but not sure where to turn next, we will generally start with a strategy and an audit, and make recommendations on what may need to be changed to improve things.

We also offer the service of proactively posting on one or multiple social networks on our clients behalf, with clever techniques developed over time to extract key information so the brand voice and content remains relevant and authentic and the audience grows.

With two of our team official trainers for Facebook (with only 9 in the country), and with regular contact with Linkedin, Google & Pinterest, we are also at the cutting edge of social media advertising and can provide case studies for a variety of industries where we have achieved a variety of results – from building up audiences, to gaining leads and sales conversions in terms of event attendance, site visitations and product sales.

We combine these social media strategies (posting and advertising) with regular consulting and reporting for the best results.

We also have extensive experience in the development of chatbots and chatbot campaigns.

See more: https://www.thecreativecollective.com.au/social-media/

SEARCH ENGINE MARKETING - SEO & PPC

Most people start their search for a new product or service on a search engine, with a high percentage of people using Google. If you are not positioned on Google with SEO or PPC, you are missing out on a lot of business!

Search Engine Marketing (SEM) is the term given to the marketing strategies you can use to drive traffic from search engines (Google My Business, Google, Bing etc) to your website. When it comes to SEM, there are two main ways that you can get traffic to your site – Paid or Organic. Both involve working out what search terms your customers are searching, and then either implementing strategies on page and off page to appear organically on the search engines when users make those searches (a process called search engine optimisation which can take at least six months to produce results but which can be very powerful) or paying to feature on the search engines immediately (a process known as Pay Per Click or PPC).

The Creative Collective has been operating on Google Adwords since 2007. As a Google Certified Partner, our team is highly experienced in the building and management of search campaigns using Google Adwords.

See more: https://www.thecreativecollective.com.au/search-engine-marketing/

PR & MARKETING

As an experienced PR company with established media contacts, we can assist with a range of PR & Marketing services including:

PR:
We are well aware of what it takes to achieve coverage so we are quite selective of who we will accept as PR clients. In short, unless we think we can get you coverage, we won’t take you on as a client. Our team have PR experience on ‘both sides of the fence’ having worked in the media at publications & stations in various locations around the world, and conducting PR campaigns for a wide range of companies. As a PR company we tailor our PR services to PR campaigns and clients and we are one of the only PR companies to offer such an extensive range of other marketing services, giving you the opportunity to engage us just for PR, or a combination of services which suits your objectives, target market, budget and more.

See more: https://www.thecreativecollective.com.au/pr

Media Training:
We’ve also conducted media training and handled media liaison on sometimes sensitive issues. Some of our team have degrees in Public Relations, or in event management or PR related areas.

Copywriting:

Need copy for your packaging? Website? Capability Statement? Other important marketing collateral? We can help! We have a number of writers on our team whose experience heralds across most industries and business types. This means we can match a copywriter to your project. Based on knowledge of the subject matter, or experience writing for your target audience.

See more: https://www.thecreativecollective.com.au/website-copywriting/

Business Awards

The Creative Collective’s sister company awardshub.com have an excellent track record in preparing business award submissions having successfully applied for, and either won, or become a finalist, in numerous awards ourselves, but also in achieving success in this area for our clients. We often recommend the entering of business awards as a combined marketing strategy for our clients, and work closely with awardshub.com to meet client objectives.

See more: https://www.thecreativecollective.com.au/awards/

PHOTOGRAPHY/VIDEOGRAPHY

Let’s face it. Stock photos are, well, stock photos. And home job photo and video shoots are, well, home jobs. If you want to take your marketing to the next level you should be using a high quality and professionally shot image or video. And in some cases you really don’t have a choice. For instance if you’re a beauty brand, you really can’t use someone else's product shots by way of stock imagery. If you’re a real estate agent, you need your own stock too. And if you’re wanting to capture an event?  Well people will know for sure if those shots aren’t from your event and it is all a little generic.

With a suite of professional shot images or videos, you can update the main sliders on your website, display professional product shots on your e-commerce site to really showcase and sell your products, wow audiences on your social media channels, get people clicking on your email marketing campaigns, and generally look your best as a company everywhere there are eyeballs. The Creative Collective are proud to have a wide range of photography and videography packages to complement our other marketing services.

See more: https://www.thecreativecollective.com.au/social-media-photography-videography-packages/

OUR HOSPITALITY INDUSTRY EXPERIENCE

The Creative Collective is regularly called on by people and companies in the food, beverage and hospitality industry for branding, web design, SEO, social media, PR and online marketing. We have specialist team members who understand the unique needs of the hospitality industry.

We have worked with businesses in many locations around Australia, working with them to create brands, websites, to overhaul their websites and run one off and ongoing digital marketing campaigns targeting a wide range of audiences and with a range of budgets.

Below is just a small selection of clients & projects we have worked on to give you an idea of our experience in this space.

CASE STUDY

FOOD & BREW
BURNIE, TASMANIA

Food&Brew are a fully licensed cafe, bar and restaurant offering the best of North-West Tasmanian produce. With indoor & outdoor dining, the venue offers beautiful breakfasts, delicious lunches and grazing platters on week days, and dinner & drinks from Thursdays to Sunday evenings. It is also available to book partially or in full for functions and events

We are a young local team with a true passion for providing you with quality food+brews (just as our name suggests!) and a great friendly service.

​Located on Tasmania's beautiful North West Coast, in the city of Burnie's CBD the Food&Brew premises was built in 1891 for use by the Commercial Bank of Australia, and with it's stunning period architecture and design, decorated with colourful and comfortable furnishings and street art, the space imbibes a seamless blend of new and old.

Since working with Food&Brew we have:

- Conducted a photo shoot of their premises + team + flagship dishes

- Provided some social media training to their team + explained the strategy

- Conducted a brand refresh

- Updated their website thoroughly including adding all Google Analytics + Google Webmaster Tracking + Tripadvisor reviews embed + Tripadvisor certificate of excellence + enquiry form for functions

- Overhauled their Facebook + Instagram channels - see attached their Instagram tile plan

- Overhauled their menu look + feel - see below

- Commenced posting on their social channels every second day

- Launched a chatbot competition. Results achieved:

Spent $240.38 to Facebook over 17 days 

People Reached - 27.4 k - 17964 = organic (unpaid) + 11370 paid reach 

2.9k post clicks

1.8k reactions shares + comments

Messaging conversations started - 215

Cost Per Messaging Conversation Started $1.12

100% of people who saw add living in AU 

68.3% - Women 31.7% - Men  

Page Insights during competition period


Page views - 2685 (up 634%)

Page previews 57 (up 1325%)

Page likes - 577 (up 1343%)

Post reach - 28,796 (up 1119%)

Post engagements - 9484(up 592%)

Page followers - 601 (up 1403%)


THE OLD BRAND

THE NEW BRAND

THE NEW INSTAGRAM TILE STYLE

THE NEW MENU STYLE

CASE STUDY

In April 2018 we were engaged by Stella Rossa, to deliver a 1.5 hour presentation to all of their franchisees at their annual conference in Brisbane. The aim of the presentation was to help their franchisees understand social media and how to use it better to promote their various locations.

In August 2018, we were engaged again by the company to deliver a 4.5 hour presentation to 3 staff members at the company's head office in Brisbane. The agenda included some specific requests for clarity on social media items, but for the overall outcome being to create a Social Media Strategy for their business. We were able to provide them with a strategy, action plan and implementation plan to follow post training and the company continue to call on us to this day for advice.

We have recently completed a photo shoot of their head office + key dishes + one of their 22 franchised stores, and are currently engaged to conduct a new photo shoot of a site per month + a quarterly 'new menu' shoot each month in Brisbane + to prepare and schedule all their head office social media posts (Facebook + Instagram). This involved us completely overhauling the look & feel of each channel prior to our commencement, unifying and professionalising the look + adding highlights etc. on instagra.

See shots from the photo shoot here: https://www.thecreativecollective.com.au/portfolio/stella-rossa-hq-photo-shoot/

See the new and improved Instagram channel below:


"Cant recommend The Creative Collective enough. Professional, intelligent, sound advice and expertise. Katrina and Yvette have been a pleasure to deal with. No pushy sales what so ever just great service and applicable information."

JAMES WALLIS - GREEN ANCHOR RESTAURANT

CASE STUDY

Stellarossa Cafe Launches
Comment to Bot Competitions

Stellarossa

This company is a bar and escape room venue located in the heart of Melbourne’s CBD in the basement of the heritage Keep & Co building.

Designed for groups, teams have 50 minutes to find clues and solve puzzles to escape the TRAPT rooms before time runs out! Then, kick back, relax and celebrate in the bar

TRAPT and The Creative Collective worked together to create a Comment to Bot competition through their Facebook page using a third party chatbot system and the messaging features of a Facebook page with the aim of building the venue's brand awareness, level of engagement on social media, increasing the company database and giving the client the ability to send future promotional messages to people who 'opted in' by entering the competition.

APPROACH

Having had success with a range of other clients, we suggested a comment to bot competition on Facebook may be a good way for TRAPT Bar & Escape Rooms in Melbourne's CBD to increase brand awareness and grow their database so they could share current promotional offers.

A comment to bot competition means that a Facebook user is prompted to comment on a page post, which then triggers an automatic Facebook Messenger bot to that user direct and our clever little bot does the rest, subject to what we have programmed it to do.

In the case of this client, people commenting with 'ENTER' were prompted to provide their email + phone number in Facebook messenger and were then told they had successfully entered the competition in a brand voice which was authentic for TRAPT as a venue.

With the bot created, we conducted some test runs with the client then launched the campaign via a carefully written page post (see below) with a carefully written Sponsored Post on Facebook for desktop + mobile view targeting people in the Melbourne region.

THE RESULTS

Campaign duration: May 2019

Spend: $900 AUD

Reach: 32,455 People

Actions: 2,010 Reactions, comments & shares

Post clicks: 1,793

Engagements: 3,803

From the 1,417 comments, 1009 of these were ‘Enter’ and subsequently opting into Messenger Marketing.

Over the period of the competition, we had around a 7% increase in page likes (+685 likes) and was great for furthering engagement and page likes, as well as building up the current database


CASE STUDY

Trapt Bar & Escape Room - Facebook Ads
Comment to Bot Competition

TRAPT Bar and Escape Rooms is located in Melbourne, Victoria.

This company is a bar and escape room venue located in the heart of Melbourne’s CBD in the basement of the heritage Keep & Co building.

Designed for groups, teams have 50 minutes to find clues and solve puzzles to escape the TRAPT rooms before time runs out! Then, kick back, relax and celebrate in the bar

TRAPT and The Creative Collective worked together to create a Comment to Bot competition through their Facebook page using a third party chatbot system and the messaging features of a Facebook page with the aim of building the venue's brand awareness, level of engagement on social media, increasing the company database and giving the client the ability to send future promotional messages to people who 'opted in' by entering the competition.

APPROACH

Having had success with a range of other clients, we suggested a comment to bot competition on Facebook may be a good way for TRAPT Bar & Escape Rooms in Melbourne's CBD to increase brand awareness and grow their database so they could share current promotional offers.

A comment to bot competition means that a Facebook user is prompted to comment on a page post, which then triggers an automatic Facebook Messenger bot to that user direct and our clever little bot does the rest, subject to what we have programmed it to do.

In the case of this client, people commenting with 'ENTER' were prompted to provide their email + phone number in Facebook messenger and were then told they had successfully entered the competition in a brand voice which was authentic for TRAPT as a venue.

With the bot created, we conducted some test runs with the client then launched the campaign via a carefully written page post (see below) with a carefully written Sponsored Post on Facebook for desktop + mobile view targeting people in the Melbourne region.

THE RESULTS

Campaign duration: May 2019

Spend: $900 AUD

Reach: 32,455 People

Actions: 2,010 Reactions, comments & shares

Post clicks: 1,793

Engagements: 3,803

From the 1,417 comments, 1009 of these were ‘Enter’ and subsequently opting into Messenger Marketing.

Over the period of the competition, we had around a 7% increase in page likes (+685 likes) and was great for furthering engagement and page likes, as well as building up the current database.


CASE STUDY

SLICE BOY

Slice Boy is the create of QLD local Joel Birchley. Having worked within the hospitality before Joel noticed that there was a gap in the market when it came to the systems, promotion and delivery opportunities for independent pizzerias. So Slice Boy was born!

Joel approached The Creative Collective for assistance with the initial stages of marketing asset setup. We started with an initial strategy session to outline the activities needed going forward.

We then got to work creating a fun and youthful brand utilising the old school neon New York pizzeria signs as inspiration


We have no moved onto assisting with ongoing marketing activites with SEO and Social Ads being the current focus. We are excited to continue to work with Slice Boy as the company continues to grow.


CASE STUDY

NOVOTEL CAIRNS

Since August 2018 we have been working with Novotel Cairns on preparing and scheduling all of their social media posts. With no advertising budget currently allocated (just preparing and scheduling organic posts) the client is thrilled with the way we have managed to appeal to their audience and maintain their very specific aesthetic and brand voice.

In just the first month of our engagement we achieved a 25% increase in reach, 38% in page previews, 29% in actions on page and 38 new page likes. The best post of the month achieved 2,627 people reached, 140 likes, comments and shares and 148 post clicks.

At our encouragement the client recently started tracking return on investment from Facebook activity and has reported as follows:

  • In February 2019 the company achieved 13 accommodation bookings via Facebook activities - up 65% from the same time last year
  • In January 2019 the company achieved 18 accommodation bookings via Facebook activities - up 125% from the same time last year

  • The client is so happy with our work last month we commenced posting on another one of the company channels - Moku Bar & Grill which opened in February 2019 in Cairns as well as their other brands Vie Spa Cairns & their sister hotel Pullman Cairns International.



    CASE STUDY

    4 Pines Brewery - Vostok Beer

    4 Pines Brewing Company (beer lovers) and Saber Astronautics (space gurus) from Manly, Australia on Sydney’s Northern Beaches joined forces and went on a mission of galactic proportions – to go where humanity never has before and create the world’s first beer for space.

    4 Pines worked with us over a period of 6 months to devise a crowdfunding campaign aimed at raising funds to initiate tooling and manufacturing so they could make Vostok Space Beer a reality.

    Whilst the crowdfunding campaign didn’t reach it’s end goal, we achieved extensive global coverage in some of the world’s biggest media sources including The Sun (UK), CNN Travel (USA), SBS, The Daily Mail & more.

    This included 163 pieces with 671,071,805 combined readership and a

    $1,649,434 Media Value.



    CASE STUDY

    Naturaliste

    The Tasmania region has a fascinating history, with one of the earliest fleets to their coastlines being a French expedition commissioned by Napolean which navigated the area from 1800 to 1803. Led by Nicholas Baudin in two Corvette ships called ‘Le Geographe’ and ‘Naturaliste’ the aim of their mission was to map the coast of New Holland (now Australia).

    With an existing restaurant & cafe ‘Geographe’ located in Coles Bay on the beautiful Freycinet Peninsula, we were tasked with coming up with a name & brand of a second restaurant for the same owners. Having researched the history of the name of the first restaurant (which the owners had purchased from previous owners were completely unaware of!) it made sense to recommend that they call their new venue ‘Naturaliste’  & explain to customers that their ‘fleet’ of restaurants was growing!

    With an aim of weaving this rich local history into the brand & restaurant environment which locals and visitors alike would love, we created a DESIGN MOODBOARD encompassing everything from brand ideas, colour schemes right through to suggested interior furnishings & fabrics whilst leaning on some existing furniture the owners wished to use in the refurbishment.

    The owners settled on a nautical looking brand complete with a simple two colour palette (navy & white) which used the same font as their sister restaurant, but a more authentic looking sailing ship of the explorer era. 

    We then rolled this brand out into everything from menus, to a website, to social channels & launched the restaurant with a minimal marketing budget including a chatbot competition offering people the chance to win a meal for two and regular social media posts + boosts. 

    By opening day the owners had plenty of interest including over 1000 likes on their Facebook page and people ringing seeking to book tables of 10 as well as multiple take away orders of their signature woodfired pizzas.

    To this day this cafe, restaurant and bar showcases the best of Tasmania’s seafood, meats and fresh produce, and of course its exceptional wine.

    See the website at: https://www.naturalistesthelens.com.au/



    PASINIS

    BICHENO, TASMANIA


    Based in Bicheno on the East Coast of Northern Tasmania, Pasinis is a pizza and pasta lovers paradise and available for dine in or takeaway.

    Their authentic food is freshly prepared and delivered by their friendly team of local and international staff and it’s not uncommon for people to go there for our Signature Tasmanian Coffee, breakfast or morning tea; and come back for lunch or dinner because they enjoyed it so much!

    Pasinis pride themselves on balancing delicate flavours and presenting our dishes with an understated style making us suitable for a romantic dinner out, families or just a hearty, tasty takeaway.

    Whilst they’re mainly famous for our pizza and pasta, they also cater to most dietary requirements and offer many gluten free, vegetarian and vegan options as well as dishes such as slow cooked lamb, chicken curry, fish of the day, Tasmanian cheese, olives, antipasto, cold meats, scallops, pulled pork, seafood chowder, salad and more around the seasonal supply of local ingredients.

    With a view to die for overlooking the Bay we have both indoor seating and outdoor seating which is popular in summer, they offer in house dining and takeaway options.

    Since working with Pasinis we have:

    - Conducted a photo shoot of their premises + team + flagship dishes

    - Provided some social media training to their team + explained the strategy

    - Overhauled their Facebook + Instagram channels - see attached their Instagram tile plan

    - Overhauled their menu look + feel

    - Launched a chatbot competition. It's still running but so for $324 spend to Facebook they've got over 250 entries (phone + name + email) and we now have the ability to message these people with promotions

    - Commenced posting on their social channels every second day

    Below is their Facebook Page Insights increase for the first 28 days we worked together. As you'll see we've increased their social media engagement and stats significantly in this time!


    PASINIS BUSINESS CARDS

    REVISED PASINIS MENU LAYOUT

    PHOTO SHOOT + INSTAGRAM REVAMPED TILE STYLE

    CHATBOT PROMOTIONAL POST IMAGE

    CASE STUDY

    HARMONY - IOS GREECE

    Located on the impressive cliffs in IOS, Harmony IOS is not just a restaurant but a destination and an experience and has been a favourite with backpackers for decades.

    With 300 degree views that look over Mylopotas beach and the Aegean Sea, it was our mission to showcase the unique beauty of the restaurant through their website.

    We created their website to mimic the ambiance of the restaurant and give visitors a taste of what Harmony IOS is all about.

    See http://harmonyios.com/


    CASE STUDY

    MARYVILLE TAVERN

    The Maryville Tavern has long been a Newcastle institution, a hidden gem, Its tucked-away, urban feel lends it to the feeling that you have stumbled upon the best kept local secret. But word is out about this transformed watering hole and entertainment venue. Whether it’s a casual catch up or long lunches in the outdoor beer garden, you will discover for yourself why The Maryville is quickly forging a reputation as one of Newcastle’s most popular destinations.

    The Creative Collective loved working with them to create them a mobile responsive website which they have continued to self manage since we developed it.


    CASE STUDY

    ROOM 81 RESTAURANT | SOFITEL GOLD COAST

    CAMPAIGN PERIOD:

    4 Months

    BACKGROUND:

    Two Chef Hats restaurant, Room 81 uses local ingredients to create an amazing degustation journey in the form of a two, five, seven or nine course menu. Chef Sam Moore’s culinary skills are emphasised through the mouth-watering transition from course to course.

    OBJECTIVES:

    Capitalise on people who are attending events at the Gold Coast Convention Centre or at Sofitel Gold Coast by luring them to be aware of or dine at Room 81.

  • Build likes on Room 81 Facebook Page
  • Encourage 'Check Ins' on Room 81 Facebook Page
  • Encourage 'Reviews' on Room 81 Facebook Page
  • SERVICES PROVIDED:

    Facebook advertising

    RESULTS:

  • During this 4 month campaign, the Room 81 Facebook Page increased their likes from 520 to 2,681 (increase 515%).
  • Paid campaign equated to a total reach of  37,981 Facebook users.
  • Restaurant Visits equated to a total of 3,880 ‘check ins’ on Facebook.
  • 1,894 were generated directly from advertising.
  • Click through rate from retargeting: 19%
  • Star Reviews – 60 (0 new) Av 4.3
  • CASE STUDY

    SURFAIR BEACH HOTEL

    Surfair has been an iconic part of the Sunshine Coast since the early seventies.  In that time the Surfair Beach Hotel has played host to some wonderful events and many good times which the new local owners and management intend on bringing back. Surfair Beach Hotel is centrally located on the Sunshine Coast, located only 5 minutes from the Sunshine Airport and situated on absolute beachfront with direct access to Marcoola Beach, a regularly patrolled beach.

    Offering five, newly renovated, in-house function rooms with onsite 4-star accommodation, Surfair’s team of professional organisers provide a balance of creativity and detailed planning for events from 10 – 240 guests. Whether it is a wedding, special occasion, conference, Christmas Party or just an excuse for lunch or dinner, Surfair Conference and Events Centre, offers the perfect mix of business and pleasure to make any occasion an event to remember.

    The on-site restaurant, The Beach Bistro, offers a selection of a la carte meals. With great variety from light snacks to main dishes, and not forgetting desserts, customers are in for a quality dining experience. The menu is also very accommodating for special dietary requirements with vegetarian and gluten free dishes available. Mid-week deals and Chef’s blackboard specials further adds to an extensive choice for lunch or dinner.

    Surfair reached out to The Creative Collective looking for a company to review their approach to marketing, and assist them with a strategy going forward. We conducted a full day marketing strategy with various key staff members and thereafter conducted an audit of their marketing assets and provided a marketing plan including recommended activities, budget + timing.

    We have since moved on to conducting a brand strategy session with them and expanding their brand suite from one main brand and four sub brands POOL BAR, BEACH BAR, BEACH BISTRO AND SPORTS BAR.

    Through our discovery session we identified that there was cause for some of these sub brands to be modified and for further brands to be created with a view of appealing to new potential audiences, or in catering to existing audiences using the spaces.

    All of the newly created brands have been articulated into a Visual Identity Guide which has been communicated with staff by way of a presentation, and brand style guides set up in Canva so internal staff can continue to product graphics internally, but in a professional and consistent manner.

    We also developed x1 website for the company for the Conferences & Weddings side of the business (Surfair Conferences, Weddings & Events) given the distinctively different audiences.




    CASE STUDY

    BREW CAPTAIN


    The Brew Captain was a new mobile coffee and snack van created in 2017, sailing the suburbs of the Sunshine Coast. We were pleased to bring this brand to life by strategising and securing an available brand name in terms of ASIC, domain names and social usernames + connecting the client to a trademark specialist. We then developed the brand, established the social media channels (instagram + facebook) including a suite of social media graphics, a website at www.brewcaptain.com.au, business cards, order forms and DL fold flyers.

    SERVICES PROVIDED:

  • Brand development
  • Website
  • Business cards
  • Social media set up + graphics + strategy
  • DL flyer 6pp
  • Vehicle signage mockups




  • CASE STUDY

    KINFOLK STUDENT CAFES

    Kinfolk Student Cafes mission is to make nutritious and delicious food accessible to students and staff exactly when and where they need it most – at school and at play.

    We were pleased to create a website with a fun and modern display to reflect their brand.


    CASE STUDY

    GRUB ORGANICS


    Grub Organics is a haven for lovers of raw, real and whole foods. Created by Sunshine Coast naturopath Nikki Brown, we were pleased to bring her vision to life through the development of a brand that was rolled out to her real food store in Pacific Paradise, Sunshine Coast, her website at www.gruborganics.com.au, business cards, and social media assets. We also provided her with social media training to get her up and running with managing her social media affairs.


    CASE STUDY

    SWEET POISON CAKES

    Since opening in 2008 Sweet Poison have delighted and inspired Newcastle with their specialty cakes, treats and desserts.

    By combining fresh produce with exceptional, quality products, the Sweet Poison team has become renowned for creating inspiring and mouth watering delicacies. Fuelled by creative passion, they are constantly testing and producing flavour combinations which ensures there’s always something new to try, and keeps their customers coming back for more.

    They lovingly bake and decorate cakes for all occasions, including weddings, birthday and anniversaries, and continue to wow our customers with our creativity, attention to detail and – most importantly – sublime textures and taste.

    We loved working with this sweet client to revamp their brand and create a mobile responsive wordpress website which better showcases their business.


    OUR STREET CRED

    OFFICIAL GOOGLE PARTNER


    As a Google Partner, we are well versed in all the nuances of Google - from Google Ads, Google My Business, SEO techniques, algorithm changes and strategies to ensure that your campaign is squeezed for optimal performance.

    Our founder Yvette Adams was even asked to speak for Google when they came to town, such is the strength of our relationship with them!


    In the past, we have been able to take over existing accounts and dramatically improve leads whilst the cost per acquisition.

    We currently manage over $100,000 per month in ad spend on behalf of clients with great results - many of our clients have been with us for over 7 years due to an ongoing high-performance.

    We also have experience in mobilising campaigns on Bing Ads which though much smaller in market share can also obtain some traffic and results and which is worth looking at.


    OFFICIAL FACEBOOK PARTNER


    In 2019 two of our trainers - our founder Yvette Adams + Heather Porters were announced as two of only 8 Facebook Community Trainers across Australia and New Zealand. This has required both Yvette & Heather to engage in intensive and specialised training with Facebook and since then they been delivering the “Facebook Community Boost” program to hundreds of small businesses in Australia.

    Our relationship with Facebook Australia is now so strong, they approached us to assist them to develop and deliver a series of x5 events on their behalf across regional Queensland as part of Queensland Small Business Week in May 2019.

    Suffice to say, when it comes to knowing what the latest & greatest techniques are on Facebook and its family of apps (Instagram, WhatsApp, Messenger & Audience Content Network) we're leading in this space!



    OFFICIAL MANYCHAT AGENCY PARTNER

    As an official ManyChat Agency Partner, we're building on top of the #1 bot platform on Facebook Messenger and getting some exceptional results for our clients in this space. 

    And we get access to training, priority support, a private agency community, exclusive sales and training resources and much more.

    REGULAR MEDIA COMMENTATORS

    We are regularly called on as a media commentator and Yvette has her own radio show on social media which airs bi-weekly on ABC Sunshine Coast and is the presenter of a show called 'Young Entrepreneurs' showcasing young entrepreneurs aged 12-25 years which can be viewed on an app called BizVersity available for download from the App Store or Google Play.

    Watch the trailer for the show here

    SOUGHT AFTER SPEAKERS


    With our extensive experience in business, and our deep knowledge of the digital marketing space, we are well equipped to speak to startup, entrepreneurial and business audiences and regularly do.
    For instance in August 2019 our founder will have a keynote at the highly regarded Futures Social Media conference in Melbourne. Some examples of other events we have spoken at recently include:

  • Queensland Police Service – International Womens Day Luncheon
  • Mt Isa Chamber of Commerce
  • Griffith Business School
  • Cetnaj National Conference
  • AIIA Networking Event
  • Future Social Media Strategy Forum
  • TedX Bundaberg
  • Tablelands Council Youth Forum
  • Inspire Youth Forum
  • NSW Government Business Connect Advisor
  • RDA Wheatbelt region
  • IT Queensland
  • Make Haste Expo (aged health care)
  • QuestNet
  • Sunshine Coast Business Womens Network
  • Sunshine Coast Grammar
  • A.B.Paterson College Gold Coast
  • Business Blue Print events (Sydney)
  • WALGA – Western Australia Local Government Association Convention
  • Storage Association of Australia
  • Australian Consulting Architects – Queensland & Northern Territory Branch
  • Queensland Independent Publishers
  • OUR APPROACH

    With any client we think it's important to take the time to understand your organisation and your business objectives and your target audience on a deep level. Using our deep understanding of digital tools & analysis skills we like to understand their current behaviours, so that we can use this to drive strategy and every marketing decision.

    We work holistically, combining business with marketing metrics. We will discuss what metrics matter to you, which we will agree on then track and measure the success of the activity we are engaged in moving forwards.

    We're huge believers in the power of collaboration. The more fluid our communications, the more powerfully we can achieve your goals.

    To deliver this outcome, our general approach has a few key stages:

    1. STRATEGY

    We generally begin an engagement with a client by performing a strategy session where we will get to know you, and discuss your objectives, target audiences, and seek to understand what marketing assets you have in place right now, what you think you might need and what activities you are currently doing and how they are working for you.

    We tailor this session to your needs by developing and confirming an agenda pre session with attention being focussed towards areas that need it the most over the course of the session. We suggest for you that this be on your overall social media and Google Ads strategy (perhaps even digital strategy), which will align with your business expansion plans, objectives, target market, timings + budget. 

    As an indication, deliverables / topics can include:

    • Discussing your current business & marketing objectives, spend & performance - bring benchmarks if you have them/previous reports

    • Investigation/ workshopping of your target market segments for various business areas, their profiles (we will send you a list of log ins/information to provide prior to the session so we can make some initial observations of any available audience data)

    • Discussion of your internal systems, processes and customer journeys for potential marketing opportunities i.e. CRM, e-marketing systems, list segments, sms marketing, apps, accounting, live chat/chatbots etc.

    • Discussion on competitors from a brand perspective, SEO/ Adwords perspective + social perspective - we will ask you to supply some information on this prior to the session

    • Identification of all marketing assets in existence and their current state i.e. what might need to be updated/added to with expansion plans in relation to items such as your website, promotional landing pages, social channels, emarketing systems etc including consideration to internal resources i.e. staff, time, skills.

    • Identification of all marketing activities you are currently doing and current company benchmarks (visitation/revenue/enquiry level/product sales etc - please supply any reports you are comfortable providing in advance). We aim to identify what activities are no longer serving you, what activities may need modification due to expansion plans and what new activities may need to be commenced including consideration to internal resources i.e. staff, time, skills.

    • Discussion on key dates/business/content calendar + allocated monthly or annual budget for marketing so we can map out spend per month +

    • Confirming the "metrics that matter" from a marketing perspective and what we could start to track & report on moving forwards and how i.e. emailed reports, dashboards, what frequency etc.

    POST SESSION

    • Further analysis of your marketing assets i.e. social media channels, website, database etc

    • Preparation + provision of competitor insights - online visibility, PR strategy, social, SEO, Google Ads creative + spend

    • Provision of a website audit

    • Provision of a session debrief document including observations + recommendations (actions) + marketing activity calendar + marketing budget to the end of 2019.

    See our strategy packages here starting from $600+GST: https://www.thecreativecollective.com.au/marketing-consulting/

    2. SET UP PHASE

    In this phase we will update/create any assets identified in the strategy session as being required for the planned campaigns. This could include:

  • Making website updates
  • Installing or checking all necessary conversion tracking - Facebook pixels, Google Analytics, Google Webmaster Tools, Google Tag Manager
  • Establishing a spreadsheet documenting all local and industry directories the business and its locations are listed on, with a plan to continue to develop this i.e. Google My Business, Apple Maps, TripAdvisor, Yelp etc
  • Establish custom audiences on Facebook Ads & Google Ads where relevant (which may involve uploading of any existing databases as custom audiences)
  • Set up ad campaigns, ad sets and ads on Google Ads/Linkedin/Facebook/Pinterest/Instagram - whatever mix we decide would be best
  • Collating/creating/designing brand assets/marketing collateral required for planned launches - online + offline
  • Collating/creating any copy required for marketing - press releases, eDMs, social media posts, ad copy etc.
  • Creating new social channels or updating existing ones
  • Establishing any third party software required i.e. software encouraging checks in and reviews, loyalty programs etc.
  • Shoot any video or photo content we may need
  • Produce any video clips we may need to promote new venues/product offerings etc.
  • Identifying suitable media contacts for planned campaigns
  • The cost for the above will be completely subject to what items we identify are required. As an indication we work on an hourly rate of $130+GST. We do offer discounted hourly rates when bulk hours are contracted. See: https://www.thecreativecollective.com.au/support-maintenance/

    3. MOBILISE CAMPAIGNS

    Once we've completed the necessary set up items and have your approval on the creative we supply (imagery/videography/copy), if required, in this phase we will start to post on social media, commence managing social media & Google advertising campaigns, and more.

    The cost for the above will be completely subject to what items we identify are required. As an indication we work on an hourly rate of $130+GST.

    Indicative packages for review:

  • Google Adwords management - from $650+GST/month per brand + ad spend
  • Social media management - posting + scheduling + boosting posts only
  • Instagram management
  • Facebook Advertising - inside Facebook Business Manager including remarketing, custom audiences, marketing funnels etc.
  • 4. MONITOR & MANAGE

    Once we are underway with any given marketing activities, we will actively monitor and manage the performance of the activities, turning off non performing online ads, potentially increasing spend for ads which are performing well, and generally monitoring results so we can improve upon them. This is especially important in the early months while we are getting to know your audiences and how they respond to the various campaigns/images/messages/calls to action. We use a range of professional software for monitoring & managing various platforms.

    5. REPORT & MEET

    We are big into tracking & reporting and use a range of professional software for full transparency on everything we do.

    The KPIs you wish to track will be discussed and confirmed in our initial strategy and then a collection of tools used to provide these results including Google Analytics, Google Webmaster Tools, SEM Rush, Google Data Studio and more.

    Reports will be provided on a monthly basis (to compare a 30 day period to the previous 30 day period) and provide key metrics and results for the following types of services and platforms:

  • Google Analytics - engagement; audience; acquisition and conversion data
  • Social Media - measuring growth across social platforms + traffic and increased likes
  • Rankings - measuring where your keywords rank and any variation in position
  • Google Adwords - clicks, impressions, CTR, cost, conversion data
  • PR coverage - media clippings, links etc.
  • We then aim to meet monthly to discuss results and plan for the month ahead, set an action plan for all parties and to freshen up the content ensuring we refine results and copy and ads remain current and relevant.

    We communicate throughout the month on various work we are engaged for via our online project management system - Teamwork, or online via video conference or phone calls if required.

    We have developed a variety of in-house processes to juggle multiple tasks and priorities and to keep a clear, concise and well-documented trail of communication and files. Our dedicated project manager will act as your main point of contact throughout the project, ensuring that you are regularly communicated to, that all parties are on the same page, and crucially ‘leading’ your campaign to success.



    OUR IN-HOUSE TEAM

    Our team are located across two offices in Maroochydore, Queensland (who regularly service clients in Brisbane + the Gold Coast) & Newcastle, New South Wales in Australia (who regularly service Port Macquarie & Sydney); who are supported by a wider network of consultants and trainers based in most of the major cities of Australia and all of whom are prepared to travel if required.

    This structure gives us the ability to work flexibly, and to match the perfect mix of skills and experience to any project you engage us for. Collectively our team has many years of experience across a broad range of industries and offer a mix design, technical, strategic and marketing skills, with a great passion for all things creative.
    You can be assured that by using The Creative Collective you are accessing only the best in talent and that better still, we'll be professional, but fun to work with! Most importantly we love to see our clients succeed.

    Yvette Adams

    Founder & Partner


    Yvette Adams founded our company from the study nook of her home in Maroochydore, QLD in 2007. She is a multi-award winning business woman and a serial entrepreneur having created six businesses and having sold two. She currently runs three businesses - The Creative Collective, The Training Collective & awardshub.com. She was honoured in the Pearcey Hall of Fame at the Pearcey Awards in 2018 which recognises individuals who have made very significant lifetime contributions to Australia’s ICT industry.

    Read more about Yvette here.


    Katrina Lees
    Partner


    With humble beginnings as a student doing an internship for The Creative Collective during its first year in operation (2007), Katrina progressed to being a contractor, high performing franchisee of the company and in 2014 took 50% shares in the company at the tender age of 30. Since the partnership, The Creative Collective have expanded the service offering, driven extensive growth and further streamlined client experiences. Kat’s strengths lie in branding, graphic design and web development but she is an all rounder in all aspects of marketing given her extensive and varied background. She also takes the lead on logistics, finance and operations with projects.

    Read more about Katrina here.

    Gina Novoa
    ACCOUNT MANAGER & SEM SPECIALIST

    Gina is an experienced and enthusiastic marketing strategist. Since arriving in Australia in 2014 from Colombia, Gina has shown great determination and commitment in improving her marketing skills, studying an Advanced Diploma in Business and a Diploma of Marketing at Hunter TAFE in addition to having a Bachelor of Engineering  in Industrial Engineering, Marketing, Business & Project Management from her University in Columbia.

    Whilst studying Gina has also held long term business development, events and marketing roles for well known organisations such as Visa and the Business Growth Centre and Lake Macquarie; as well as being a dedicated Marketing Manager for startups such as Eat Appy. From 2018 she transitioned into working for some of Newcastle’s leading digital marketing agencies, and joined The Creative Collective in 2020.

    Read more about Gina here

    Arvind Sardar
    Web Team Leader

    Arvind is an experienced Web Developer and currently leads our web team from our Sunshine Coast office. He loves automations and gardening.

    Read more about Arvind here.


    Andrea Prasser
    Account Manager


    Andrea has had a long career on the Sunshine Coast in a variety of client services/account manager roles at many high profile agencies, and was doing some freelancing before joining The Creative Collective in January 2018. With a special interest and skillset in brand management, Andrea is also strong in photography + video production. She has worked with many high profile brands on major rebrand + marketing projects including Shine Lawyers and a range of property development projects including many with Stocklands.

    Allan Meredith
    Web Developer


    Allan is a hardworking and versatile graphic & web designer with a solution-oriented attitude. Allan started his career as a graphic designer and has been involved in multiple marketing, print and newspaper environments. In 2003 he started his own freelance business, LK Design, and amassed clients around New Zealand from Wellington to Christchurch and Oamaru. Originally from the South Island of New Zealand, Allan’s skills are very well rounded with experience in pre-press, digital and web (creative suite and Indesign) as well as packaging design, working to deadline and an immaculate eye for detail.

    Penny Boyer
    Social Media Specialist & Training Coordinator


    With an extensive background in administration and accounts in both New Zealand and Australia in various industries, Penny is our longest serving staff member, joining The Creative Collective team in 2008. Over the years her role at the company has evolved from looking after the company's accounts & administration to specialising in managing social media for a number of key clients, and leading our social media team. She also plays a key role with our sister company, The Training Collective, coordinating all our publically offered training and managing 12 trainers & consultants across Australia.

    Read more about Penny here.

    Erin Currey
    Junior Account Manager


    Erin graduated from University in 2017, and after a stint with the Newcastle Jets joined our team in January 2018 as a Project Support Officer, charged with being the first point of contact for all inbound enquiry for the company, and generally supporting our Account Managers. Having proved herself over an 18 month period, Erin became a Junior Account Manager in July 2019 and is already excelling at the role having won a number of new clients.

    Read more about Erin here.

    Bec Kennedy
    Accounts & Training Coordinator


    Bec has been with the company since 2014 around having three children. She is currently responsible for insurances, accounts queries, debt collection and also handles a lot of our training enquiries, specialising in dealing with our corporate clients and arranging private consultations and client training. Having been a 'Rookie of the Year' winner at the 2010 National Travel Industry Awards, Bec is also called on to coordinate all company travel and logistics of which there is a lot given our national client base!

    Read more about Bec here.


    Blair Johnston
    Special Projects + Photographer


    Blair has been working in the marketing industry since 2014 specialising in account management & sales, data analytics, & strategic portfolio management/project delivery.

    Prior to joining The Creative Collective team Blair was working as an Account Director at a Full Service Marketing/ Fundraising agency specialising in the not for profit sector. Today he works with us on, just as the name suggests, Special Projects, whilst drawing on his wide ranging experience including website design, social media advertising, SEO, full use of the Adobe Suite, Google Ads to name a few.

    Blair is also the company photographer and regularly travels for shoots all over the country and professionally edits them on return.

    Emma Cruz
    Project Support Officer


    Emma has worked in a wide variety of customer service roles since commencing her career in 2009 involving answering a large of volume of calls, emails and face to face customer requests while overseeing a team including roles at tertiary education organisations such as Open Universities Australia and JMC Academy. She became the salon coordinator at a popular hair salon in Bondi, Sydney - Judena Taylor where she worked for over 3 years before applying for a role with The Creative Collective in July 2019. Emma beat over 100 applicants through four stages of interviews to secure the Project Support Officer role at The Creative Collective which tied in perfectly with her plan to return to her hometown of Newcastle.

    A SELECTION OF OUR TALENTED CONTRACTOR NETWORK

    As needed, we call on consultants & contractors. Many of our contractors have worked with us for several years and receive over 80% of their work from us and love the opportunity to focus on their speciality skillset, which often requires regular up-skilling given the ever changing market place we work in.
    Below is just a selection of them, however to see the full & current team go to: https://www.thecreativecollective.com.au/meet-the-team/


    Richard Chalmers
    SEO & PPC Specialist

    Richard has worked in a variety of online marketing roles, but predominantly as a Search Engine Marketing specialist meaning he is adept at driving search engine optimisation strategies and Google Ad campaigns for clients. He has also mastered Google Data Studio and gets great joy out of analytics and creating dashboards for clients to help them understand how the activities he and other members of the team are getting results.

    Georgia Kirby
    Designer

    Georgia comes with over 12 years of graphic & website design experience and has worked alongside iconic Australian brands such as Bra’s N Things, Oz Design Furniture, Big W and Best N Less.

    Nowadays Georgia works as a full-time freelancer to help smaller businesses strengthen their visual branding with the use of thoughtful design that stands out of the crowd and persuades ideal customers to take action.

    Read more about Georgia here.


    Mark Birchall
    DIGITAL ADVERTISING SPECIALIST

    Mark started his career through interning with well-known advertising agencies DDB Melbourne and Badjar Ogilvy, as well as co-ordinated the global social media efforts for Ripcurl International. His love of the construction industry inspired him to make a sea-change to the Sunshine Coast, where he gained the role of International Head of Marketing for a construction franchise for 3 years.

    Mark’s passion lies in being able to help small and medium-sized businesses develop and convert new leads, through conceiving and delivering successful marketing funnels. He loves to listen to clients needs and develop individualised campaigns for them, that highlight their own unique brand identity.

    Darrin Ratajczak
    Copywriter


    Darrin has more than 16 years’ experience producing successful copy and content of all sorts, B2B and B2C, web, print and video for companies including ANZ Bank, BigPond.com, Canon, Saatchi, Optus and Qantas, as well as a host of ambitious small and medium-size businesses. His travel articles have appeared in the Sydney Sun Herald and the New Zealand Herald.

    Read more about Darrin here.

    Al Loxton
    SEM Specialist


    An industry pioneer and technical expert, Alastair has been at the forefront of online marketing since the late 90’s. He has an admirable track record launching, managing and consulting to hundreds of successful e-commerce businesses all over the world.

    Read more about Al here.

    Justin Clark
    Google Ads & Facebook Ads Specialist


    Justin is an experienced Paid Search Consultant who is passionate about using data to give clients the best ROI possible with their budget. His area of expertise is search engine marketing i.e. Google Adwords however he also works across SEO, analytics, social and programmatic.

    He has held positions as Head of Paid Search for online giants Scoopon and Catch of the Day and prior to that as the Search Engine Marketing Manager for popular online print company Vistaprint.

    Read more about Justin here.

    Soraya Franklin
    Graphic Designer


    Originally from New Zealand, Soraya lived in Australia for a number of years including roles with iTank and at the Cancer Council Queensland as a senior graphic designer, before going out on her own as a freelancer. Today Soraya loves working with The Creative Collective on a regular basis on a wide range of projects including branding, annual reports, website mock ups, illustration, invitations, direct marketing campaign design, photography, signage, brochures, identity, digital e-news campaigns, digital design, videography and more.





    CONTACT US

    Phone: 07 545 11315
    Email: admin@thecreativecollective.com.au
    Facebook messenger: m.me/thecreativecollective