The Creative Collective
Government and Councils
The Creative Collective are a full service creative agency specialising in digital marketing, especially in social media. We also offer branding, graphic design & print, strategy, PR & marketing, SEO & PPC, videography & photography, website design & development, domains & hosting and much more!
Started in 2007 by Yvette Adams, today we operate from the fringes of the new Smart City in Maroochydore, Queensland, regularly servicing clients in Brisbane and the Gold Coast; and also have an office and team in Newcastle, who service Sydney. We also work with clients in many other locations across Australia online, have consultants in Sydney, Melbourne, Canberra, Adelaide, Cairns, Melbourne and Perth; and have even had clients in locations such as Japan, Korea and Iceland.
We have experience working with a wide range of industries including finance, accounting & legal; real estate; medical & dental; beauty, health & fitness; hospitality, food & beverages; not for profits & charities; Government & Councils; multicultural and indigenous; childcare, education & training; tourism; the arts, creative & fashion; interior design & homewares; construction; technology & utilities & energy.
Our success has been driven by multiple factors. We were one of the first full service agencies to market on the Sunshine Coast back in 2007, and in 2008 were one of the first to offer social media training and services. We have capitalised on being based in regional and fast growing locations. In the time we have operated both locations have seen enormous population growth and the markets have matured, moving away from traditional industries they were previously reliant on. Increasingly so, businesses have also started to turn to digital marketing over traditional marketing, and we have been there to support them with that transition.
We have forged and maintained a unique position in the market given our close relationship with our sister company The Training Collective (100% privately owned by Yvette Adams) offering clients the choice to call on us for their services, engage in training, or both! It is heartening to know that whatever stage of the digital transformation journey they are at, and whatever their budget, we can help them progress.
Our vision for The Creative Collective is to continue to be the best digital marketing agency outside of a city in Australia, becoming the preferred partner of businesses in an increasingly digital world. Our vision for The Training Collective is to be a leading training organisation in the provision of digital skills training, giving people digital skills to succeed in a digital world.
WELL KNOWN BRANDS WE'VE WORKED WITH
Whether you need a marketing strategy, some analysis on your existing marketing assets (website, social channels, database, email marketing system, CRM, branding, video/photos etc.), ongoing marketing activities (SEO, social media, pay per click, PR and more) or a full blown integrated marketing campaign, we can help.
STRATEGY & CONSULTANCY
Not quite sure where your new or establish business is headed or what combination of marketing services or budget is needed to achieve your goals?Then maybe you need to sit down with The Creative Collective and partake in a Strategy Session! A strategy session is a block of time used to help you nut out your best path forwards. We'll help you get crystal clear on your objectives, target audience/s, help you work out what assets you may need to create or update in terms of brand, brand style guides, website, social channels, databases, videos, imagery and more; and will discuss what activities we could do to help get your business 'out there' subject to your desired timeframes and budget. Our strategy sessions are minimum 2 hours, with half day and full day options also available.
BRAND & DESIGN
Though we’re most well known for our digital marketing prowess, The Creative Collective has strong capabilities in the development of professional brands & graphic design services and has an extensive brand portfolio to prove it.
Our designers and brand strategists have years or experiencing coming up with appropriate brand names, brand marks, slogans, and are big on providing our clients with a brand style guide on completion to ensure the brand can be consistently and professionally used thereafter.
We have extensive experience designing all sorts of marketing collateral including but not limited to business cards, stationery, brochures, flyers, presentation folders, capability statements, annual reports, visual identity kits, book covers, fence hoarding and menus to name a few!
Given our intimate knowledge of the printing process, we can also advise and design your collateral in a way that will be most cost efficient for printing, if that’s a requirement, as well as arrange cost effective print quotes.
When it comes to design we're all about taking the time to get to ask the right questions to ensure we can achieve a design that you love (after all you have to look at it each day) but more importantly which will resonate with your target audience/s and be appropriate for its intended use.
We are also big believers in creative intelligence, that is, not just in designing something that looks good, but which has meaning.
The Creative Collective have produced hundreds of website designs for our clients, from simple one page website designs to elaborate and complex ecommerce website designs, for a wide range of industries.
We are expert on WordPress websites, however we are well equipped to provide website design and development services on a wide range of other website platforms including Drupal, SquareSpace, Shopify, Joomla and more. We also offer hosting and domain name services as well as support and maintenance.
We have a popular website in a day offering, where working in person (where geography permits) or online alongside a web developer and project manager we can create you a simple one page multi-section website, or with two developers a simple multi-page website (up to 7 pages) in just ONE DAY. See more: https://www.thecreativecollective.com.au/website-in-a-day/
We can also approach websites in a more traditional way, by either receipting a defined scope of works which we quote on, or conducting a briefing session and then assisting you to prepare a scope of works (paid service) which thereafter we can quote on.
By working with us, you are accessing web development specialists who are leaders in their field who use a suite of professional tools and software to get the desired results. We commit to regular R&D (research and development) to keep up with the latest and greatest website trends and techniques, so you don’t have to.
Our range of web services cater for most budgets and circumstances. See more: https://www.thecreativecollective.com.au/website
Out of all of our services, social media is what we are most well known for, and for which we have the most demand.
With over ten years in offering social media services, The Creative Collective have devised numerous social media strategies, have assisted many clients to establish on social networks, will fix up social channels where required, have run tons of social media campaigns and have provided social media training to thousands of businesses through webinars, programs, workshops and in one-on-one consults.
For clients who are just getting started with social media marketing, we will generally start with a consult and the development of a social media strategy. On the other hand, for clients who are already started, but not sure where to turn next, we will generally start with a strategy and an audit, and make recommendations on what may need to be changed to improve things.
We also offer the service of proactively posting on one or multiple social networks on our clients behalf, with clever techniques developed over time to extract key information so the brand voice and content remains relevant and authentic and the audience grows.
With two of our team official trainers for Facebook (with only 9 in the country), and with regular contact with Linkedin, Google & Pinterest, we are also at the cutting edge of social media advertising and can provide case studies for a variety of industries where we have achieved a variety of results – from building up audiences, to gaining leads and sales conversions in terms of event attendance, site visitations and product sales.
We combine these social media strategies (posting and advertising) with regular consulting and reporting for the best results.
We also have extensive experience in the development of chatbots and chatbot campaigns.
SEARCH ENGINE MARKETING - SEO & PPC
Most people start their search for a new product or service on a search engine, with a high percentage of people using Google. If you are not positioned on Google with SEO or PPC, you are missing out on a lot of business!
Search Engine Marketing (SEM) is the term given to the marketing strategies you can use to drive traffic from search engines (Google My Business, Google, Bing etc) to your website. When it comes to SEM, there are two main ways that you can get traffic to your site – Paid or Organic. Both involve working out what search terms your customers are searching, and then either implementing strategies on page and off page to appear organically on the search engines when users make those searches (a process called search engine optimisation which can take at least six months to produce results but which can be very powerful) or paying to feature on the search engines immediately (a process known as Pay Per Click or PPC).
The Creative Collective has been operating on Google Adwords since 2007. As a Google Certified Partner, our team is highly experienced in the building and management of search campaigns using Google Adwords.
PR & MARKETING
As an experienced PR company with established media contacts, we can assist with a range of PR & Marketing services including:
We are well aware of what it takes to achieve coverage so we are quite selective of who we will accept as PR clients. In short, unless we think we can get you coverage, we won’t take you on as a client. Our team have PR experience on ‘both sides of the fence’ having worked in the media at publications & stations in various locations around the world, and conducting PR campaigns for a wide range of companies. As a PR company we tailor our PR services to PR campaigns and clients and we are one of the only PR companies to offer such an extensive range of other marketing services, giving you the opportunity to engage us just for PR, or a combination of services which suits your objectives, target market, budget and more.
We’ve also conducted media training and handled media liaison on sometimes sensitive issues. Some of our team have degrees in Public Relations, or in event management or PR related areas.
Need copy for your packaging? Website? Capability Statement? Other important marketing collateral? We can help! We have a number of writers on our team whose experience heralds across most industries and business types. This means we can match a copywriter to your project. Based on knowledge of the subject matter, or experience writing for your target audience.
The Creative Collective’s sister company awardshub.com have an excellent track record in preparing business award submissions having successfully applied for, and either won, or become a finalist, in numerous awards ourselves, but also in achieving success in this area for our clients. We often recommend the entering of business awards as a combined marketing strategy for our clients, and work closely with awardshub.com to meet client objectives.
Let’s face it. Stock photos are, well, stock photos. And home job photo and video shoots are, well, home jobs. If you want to take your marketing to the next level you should be using a high quality and professionally shot image or video. And in some cases you really don’t have a choice. For instance if you’re a beauty brand, you really can’t use someone else's product shots by way of stock imagery. If you’re a real estate agent, you need your own stock too. And if you’re wanting to capture an event? Well people will know for sure if those shots aren’t from your event and it is all a little generic.
With a suite of professional shot images or videos, you can update the main sliders on your website, display professional product shots on your e-commerce site to really showcase and sell your products, wow audiences on your social media channels, get people clicking on your email marketing campaigns, and generally look your best as a company everywhere there are eyeballs. The Creative Collective are proud to have a wide range of photography and videography packages to complement our other marketing services.
OUR GOVERNMENT AND COUNCILS INDUSTRY EXPERIENCE
Level Up Program
The Level Up Program was a Sunshine Coast Council funded program offered in 2017 aimed at helping local small and medium sized businesses connect to high speed broadband (as NBN rolls out across the region), to ensure they have the necessary awareness and skills to utilise digital tools to improve their productivity and profitability. The objective of the project is to ensure the business community in the Sunshine Coast has the necessary skills and capacity to capitalise upon the global digital economy to enable businesses to not only survive, but compete nationally and internationally, thus creating jobs and economic growth.
The Creative Collective worked collaboratively with the Sunshine Coast Council team on program design and delivery. Branding was carefully strategised, including how the brand might resonate with the target market, reference to the Sunshine Coast Council and the ability for the brand to be used by other regions after 2017. Level Up was chosen due to the links to being globally competitive and ‘gaming’ principles - emphasising the module elements and the ability to upskill and build levels of digital skill over time.
KEY PROGRAM OUTCOMES
We also have a growing list case studies to show how the program has impacted on the businesses who participated. Results have been achieved with everyone from startups to not for profits, larger organisations and businesses from all industries.
OUR SOCIAL MEDIA EXPERTISE
The Creative Collective have assisted many clients to establish on social networks relevant to their business, have devised numerous social media strategies, have run tons of social media campaigns and have provided social media training to thousands of businesses through webinars, programs, workshops and in one-on-one consults. Our range of Social Media services cater for most budgets and circumstances however should you wish to discuss your requirements with us please do not hesitate to contact us. We’d love the opportunity to work with you too. Below is just a small selection of social media projects we have worked on to date to give you some idea of the impact we have made/continue to make with some of our clients.
LUXURY CRUISE ESCAPES
Luxury Cruise Escapes are leaders in global cruise and remote expedition experiences with an expert team of cruise specialists committed to delivering expert advice and service. With focus to Polar and Kimberley expeditions regions, and small | boutique & Luxe global cruising, the team have ‘been there and done that’ and deliver a wealth of experience to guarantee your next getaway is the very best it can be.
We have been working with this client since August 2017 advising on their brand, preparing a website, providing Google Adwords, Facebook Advertising and social media management for their Facebook channel.
Since we have been working with them we have:
Seeing markably improved results the client has now increased their budget spend as they have full confidence in our ability to deliver results.
Investor Property is an an investment property company connecting clients all over Australia to available investments on the Sunshine Coast. Investor Property were looking to gain more qualified leads for their sales team to contact and follow up when they connected with us in mid 2016. They also wanted to increase their following on Facebook. We worked with them on preparing a new website, adding conversion tracking, preparing copy and to this day continue to run their Facebook ads which are now their main source of leads.
They have experienced a steady monthly increase in likes on Facebook and as of today have 24,000 likes and enjoy around 198 leads a month at the best cost per lead they have been able to achieve over any other marketing medium.
SEARCH ENGINE OPTIMISATION (SEO)
SEO is a long-term strategy that should be a consideration of every business. The time, effort and investment now will secure you long-term benefits by maintaining a competitive position at the top of Google.
There are over 200 factors which determine where your website ranks on any particular search engine at any particular time. These factors are constantly changing and yet, they boil down to two things relevancy and popularity.
Types of on-page and off-page work includes the following (actions will differ based on rankings and where hours should be focused each month):
Importantly, we'll meet monthly to debrief on results and provide a ranking report for your set of primary keywords.
Minimum 6 month commitment
"It’s been great seeing our site gradually improve. I do want to say that we have been very happy with the reporting and transparency of it all. It has been great and we have been able to see the goals come in with the work which has been fantastic."
Nicholas Ree, Eniquest
As a Google Partner, we are well versed in all the nuances of Google - from Google Ads, Google My Business, SEO techniques, algorithm changes and strategies to ensure that your campaign is squeezed for optimal performance. Our founder Yvette Adams was even asked to speak for Google when they came to town, such is the strength of our relationship with them!
In the past, we have been able to take over existing accounts and dramatically improve leads whilst the cost per acquisiton.
We currently manage over $100,000 per month in ad spend on behalf of clients with great results - many of our clients have been with us for over 7 years due to an ongoing high-performance.
We also have experience in mobilising campaigns on Bing Ads which though much smaller in market share can also obtain some traffic and results and which is worth looking at.
"We commenced our engagement with The Creative Collective with an audit on our Adwords as we wanted to ensure transparency and have confidence that they could deliver improved results for our substantial monthly spend. Working with The Creative Collective over a 12 month period we have reduced our cost per acquisition across three brands from over $128 to under $57 and it continues to track downwards. We have such confidence in them we have also expanded to do our Facebook Advertising with them. They really are tourism specialists. We couldn't be happier!"
ROSS QUIGLEY, LUXURY CRUISE ESCAPES
Our Approach to Digital Marketing
What to expect working with us.
The Creative Collective is a digital marketing agency and specialises in the delivery of all aspects of digital marketing.
We will take the time to understand your organisation and your business objectives on a deeper level, your target market, their current behaviours through analysis of your current insights/stats, and your core business drivers, so that we can correlate every digital marketing decision directly back to helping you achieve your business goals.
We will also discuss what metrics matter to you when it comes to digital marketing, which we will agree on then track and measure the success of the digital marketing activity moving forwards.
We're huge believers in the power of collaboration. The more fluid our communications, the more powerfully we can achieve your goals.
To deliver this outcome, our digital marketing process has a few key stages:
We begin by performing a strategy session where we will discuss your objectives, target markets for each entity from a digital marketing perspective, the current digital marketing approach, who in your team is involved and the roles they play, content development approaches currently (i.e. development of graphics + promotions/offers), workshop your content strategy, email marketing strategy, social media strategy and also gather all relevant elements such as usernames/passwords or being made an admin on relevant accounts so we can analyse them at a deeper level.
We also use this session to setup/ensure we have a billing source for the account and to gather key marketing messages, imagery, videos & confirmation of call to actions
We will then conduct deeper analysis and thereafter we will provide a written digital marketing strategy which we understand you wish to partly execute in house (social media management) and partly outsource (Google Ads + Facebook + Instagram Ads + SEO).
Post the session we will prepare an action plan, proposed content calendar + budget per month over the next 12 months so you know exactly what it is required.
2. CREATIVE DEVELOPMENT
In this phase we will prepare imagery and ad copy for the agreed upon campaigns in which ever formats they are required i.e. blogs, emarketing, ad copy + the first 2 weeks of social media content, and send these to you for approval. After supplying two sets of two weeks of content, and when you are confident we have understood your brand and are representing it well, we will typically start preparing content 1 month in advance.
3. MOBILISE CAMPAIGNS
Once we've got your approval on the creative we supply, our team will ensure your Google Analytics, Google Webmaster Tools + Facebook tracking pixel codes are correctly installed on the relevant websites for re-marketing purposes & conversion tracking, will establish custom audiences where relevant (which may involve uploading of any existing databases as custom audiences)
set up the campaigns, ad sets and ads, and experiment with a range of variables including images, landing pages, target markets and calls to action. In this phase we will also mobilise any other aspects of the campaign i.e. landing pages, banners for the website, e-marketing campaigns and more.
4. MONITOR & MANAGE
Once the ads are live and content is scheduled to go out we will actively monitor and manage the performance of the campaigns, turning off non performing ads, potentially increasing spend for ads which are performing well and generally monitoring results so we can improve upon them. This is especially important in the early months while we are getting to know your audiences and how they respond to the various campaigns/images/messages/calls to action.
5. REPORT & MEET
On a monthly basis we would review the performance to date via a range of tools and conversion tracking, and supply a report for your review.
This would be followed up with a meeting to discuss results and plan for the month ahead, set an action plan for all parties and to freshen up the content ensuring we refine results and copy and ads remain current and relevant.
HOW WE WORK
Your Project Manager
We provide a dedicated Project Manager and ‘lead’ that will champion your project. Under them, a team of talented graphic designers, strategists, advertising specialists, developers and support/admin/support staff piece together the puzzle that is your project. This ensures a smooth project, accountability and that the project is delivered on brief, on budget and on time but people that are exceptionally good at what they do.
Whether we are working with a start-up or a large corporation, our approach to communication is the same. We use a project management system and a variety of in-house developed reporting and progress tools, to monitor the project every step of the way and to keep a clear, concise and well-documented trail of communication and files. Our dedicated project manager will act as your main point of contact throughout the project, ensuring that you are regularly communicated to, that all parties are on the same page, and crucially ‘leading’ your campaign to success.
Further we aim to:
We begin by performing a rigorous audit of your market space. Who is the core audience? What are their concerns and values?
Timeframes & Budgets
Over their many years in the industry, we have fine-tuned systems and processes to enable us to operate seamless projects which are delivered on-time, on-budget and tick all the required boxes of the client.
Our approach is to firm up objectives, deliverables, scope and milestones/timeframes as part of the planning phase to ensure that all parties are on the same page. From there we generally provide a comprehensive list of any items, which may be required throughout the project, and the dates those items are required.
To the best of our control, we will always meet those deadlines bestowed upon us. However, we realize that sometimes delays (which are outside of anybody’s control) can happen. In these situations, we aim to be flexible and adaptive and wherever possible, allocate extra resources to assist getting the project back on track.
"TCC delivers what they say and are always very easy to interact with. We run a small consultancy and have a very subdued growth/social media strategy which TCC seem to have adapted to very easily."
Steve Artis, Ultraspeed Australia
OTHER ASSISTANCE / SUPPORT HOURS
Using support hours, allows flexibility for adhoc marketing needs and further supports other campaigns and services we provide.
Depending on the campaigns we strategise to mobilise for you, some content development in the form of blogs, landing pages, email marketing campaigns may need to be established or further developed. It is also suggested that a block of time is allocated to upfront / month 1 activities to ensure the websites are further optimised for results - prior to driving increased traffic to the sites.
Thereafter, hours will be kept in credit and can be used for an array of marketing support requirements such as email marketing, PR, web development and design.
Our team have PR & copywriting experience on ‘both sides of the fence’ having worked in the media at publications & stations in various locations around the world, and conducting PR campaigns for a wide range of companies.
We are well equipped to create other forms of content such as blogs, landing pages, emarketing campaigns and more.
Prior to undertaking your copywriting project, we will take the time to get to know you, your business objectives, target market, competitive landscape and desired outcomes/uses for the content. Once we understand who you are targeting, we can start to set the ‘tone and voice’ for the copy – is it corporate, is it professional but fun, is it child-like, etc? If the intended use includes SEO benefits we will also take a look at keyword research to establish what phrases have the highest demand and should be included in the copy (this enables us to ensure we optimise for the best keywords).
Once the brief is locked down, our copywriters will get to work on your website copy. Our writers start from scratch writing unique copy for your business which is on-brand, resonates with your market and communicates all the key info.
Once copy has been prepared, it will be provided to you for review – we generally ask you to read through the copy and make sure it is accurate when it comes to your service offering, and to let us know if there is anything you would like reworked/amended.
Important to note is that support hours cannot be used for higher level strategy tasks such as ads campaigns or management. Support hours need to have clear scope created.
The team at Creative Collective were thorough and forward thinking. They listened to my disorganised outpouring of ideas and creatively turned them into a clear business concept for me to work in. Highly recommended.
Lisa Mackenzie - Spirit of Boheme
MONTHLY PERFORMANCE REPORTS / TRACKING
We are big into tracking & reporting and use a range of professional software for full transparency on everything we do.
The KPIs you wish to track will be discussed and confirmed in our initial strategy and then a collection of tools used to provide these results including Google Analytics, Google Webmaster Tools, SEM Rush, Google Data Studio and more.
Reports will be provided on a monthly basis (to compare a 30 day period to the previous 30 day period) and provide key metrics and results for the following types of services and platforms:
As part of month 1 hours (using the adhoc support package time), we suggest setting up comprehensive conversion tracking for key actions taking place on your websites (e.g, contact form submissions and phone enquiries), ensure optimised set-up of Google Webmaster Tools (for collection of pre-click data and to feed into monthly digital report). We'll also book in an end of month debrief meeting with you via Skype to discuss results and focus for the month ahead.
"It's been a fantastic experience using The Creative Collective for our PR needs."
Lauren Lee - Style Story
OUR IN-HOUSE TEAM
Our team are located across two offices in Maroochydore, Queensland (who regularly service clients in Brisbane + the Gold Coast) & Newcastle, New South Wales in Australia (who regularly service Port Macquarie & Sydney); who are supported by a wider network of consultants and trainers based in most of the major cities of Australia and all of whom are prepared to travel if required.
This structure gives us the ability to work flexibly, and to match the perfect mix of skills and experience to any project you engage us for. Collectively our team has many years of experience across a broad range of industries and offer a mix design, technical, strategic and marketing skills, with a great passion for all things creative.
You can be assured that by using The Creative Collective you are accessing only the best in talent and that better still, we'll be professional, but fun to work with! Most importantly we love to see our clients succeed.
Founder & Partner
Yvette Adams founded our company from the study nook of her home in Maroochydore, QLD in 2007. She is a multi-award winning business woman and a serial entrepreneur having created six businesses and having sold two. She currently runs three businesses - The Creative Collective, The Training Collective & awardshub.com. She was honoured in the Pearcey Hall of Fame at the Pearcey Awards in 2018 which recognises individuals who have made very significant lifetime contributions to Australia’s ICT industry.