The Creative Collective
Capabilities Statement: INDUSTRIAL, UTILITIES & ENERGY
The Creative Collective are a full service creative agency specialising in digital marketing, especially in social media. We also offer branding, graphic design & print, strategy, PR & marketing, SEO & PPC, videography & photography, website design & development, domains & hosting and much more!
Started in 2007 by Yvette Adams, today we operate from the fringes of the new Smart City in Maroochydore, Queensland, regularly servicing clients in Brisbane and the Gold Coast; and also have an office and team in Newcastle, who service Sydney. We also work with clients in many other locations across Australia online, have consultants in Sydney, Melbourne, Canberra, Adelaide, Cairns, Melbourne and Perth; and have even had clients in locations such as Japan, Korea and Iceland.
We have experience working with a wide range of industries including finance, accounting & legal; real estate; medical & dental; beauty, health & fitness; hospitality, food & beverages; not for profits & charities; Government & Councils; multicultural and indigenous; childcare, education & training; tourism; the arts, creative & fashion; interior design & homewares; construction; technology & utilities & energy.
Our success has been driven by multiple factors. We were one of the first full service agencies to market on the Sunshine Coast back in 2007, and in 2008 were one of the first to offer social media training and services. We have capitalised on being based in regional and fast growing locations. In the time we have operated both locations have seen enormous population growth and the markets have matured, moving away from traditional industries they were previously reliant on. Increasingly so, businesses have also started to turn to digital marketing over traditional marketing, and we have been there to support them with that transition.
We have forged and maintained a unique position in the market given our close relationship with our sister company The Training Collective (100% privately owned by Yvette Adams) offering clients the choice to call on us for their services, engage in training, or both! It is heartening to know that whatever stage of the digital transformation journey they are at, and whatever their budget, we can help them progress.
Our vision for The Creative Collective is to continue to be the best digital marketing agency outside of a city in Australia, becoming the preferred partner of businesses in an increasingly digital world. Our vision for The Training Collective is to be a leading training organisation in the provision of digital skills training, giving people digital skills to succeed in a digital world.
WELL KNOWN BRANDS WE'VE WORKED WITH
Whether you need a marketing strategy, some analysis on your existing marketing assets (website, social channels, database, email marketing system, CRM, branding, video/photos etc.), ongoing marketing activities (SEO, social media, pay per click, PR and more) or a full blown integrated marketing campaign, we can help.
STRATEGY & CONSULTANCY
Not quite sure where your new or establish business is headed or what combination of marketing services or budget is needed to achieve your goals?Then maybe you need to sit down with The Creative Collective and partake in a Strategy Session! A strategy session is a block of time used to help you nut out your best path forwards. We'll help you get crystal clear on your objectives, target audience/s, help you work out what assets you may need to create or update in terms of brand, brand style guides, website, social channels, databases, videos, imagery and more; and will discuss what activities we could do to help get your business 'out there' subject to your desired timeframes and budget. Our strategy sessions are minimum 2 hours, with half day and full day options also available.
BRAND & DESIGN
Though we’re most well known for our digital marketing prowess, The Creative Collective has strong capabilities in the development of professional brands & graphic design services and has an extensive brand portfolio to prove it.
Our designers and brand strategists have years or experiencing coming up with appropriate brand names, brand marks, slogans, and are big on providing our clients with a brand style guide on completion to ensure the brand can be consistently and professionally used thereafter.
We have extensive experience designing all sorts of marketing collateral including but not limited to business cards, stationery, brochures, flyers, presentation folders, capability statements, annual reports, visual identity kits, book covers, fence hoarding and menus to name a few!
Given our intimate knowledge of the printing process, we can also advise and design your collateral in a way that will be most cost efficient for printing, if that’s a requirement, as well as arrange cost effective print quotes.
When it comes to design we're all about taking the time to get to ask the right questions to ensure we can achieve a design that you love (after all you have to look at it each day) but more importantly which will resonate with your target audience/s and be appropriate for its intended use.
We are also big believers in creative intelligence, that is, not just in designing something that looks good, but which has meaning.
The Creative Collective have produced hundreds of website designs for our clients, from simple one page website designs to elaborate and complex ecommerce website designs, for a wide range of industries.
We are expert on WordPress websites, however we are well equipped to provide website design and development services on a wide range of other website platforms including Drupal, SquareSpace, Shopify, Joomla and more. We also offer hosting and domain name services as well as support and maintenance.
We have a popular website in a day offering, where working in person (where geography permits) or online alongside a web developer and project manager we can create you a simple one page multi-section website, or with two developers a simple multi-page website (up to 7 pages) in just ONE DAY. See more: https://www.thecreativecollective.com.au/website-in-a-day/
We can also approach websites in a more traditional way, by either receipting a defined scope of works which we quote on, or conducting a briefing session and then assisting you to prepare a scope of works (paid service) which thereafter we can quote on.
By working with us, you are accessing web development specialists who are leaders in their field who use a suite of professional tools and software to get the desired results. We commit to regular R&D (research and development) to keep up with the latest and greatest website trends and techniques, so you don’t have to.
Our range of web services cater for most budgets and circumstances. See more: https://www.thecreativecollective.com.au/website
Out of all of our services, social media is what we are most well known for, and for which we have the most demand.
With over ten years in offering social media services, The Creative Collective have devised numerous social media strategies, have assisted many clients to establish on social networks, will fix up social channels where required, have run tons of social media campaigns and have provided social media training to thousands of businesses through webinars, programs, workshops and in one-on-one consults.
For clients who are just getting started with social media marketing, we will generally start with a consult and the development of a social media strategy. On the other hand, for clients who are already started, but not sure where to turn next, we will generally start with a strategy and an audit, and make recommendations on what may need to be changed to improve things.
We also offer the service of proactively posting on one or multiple social networks on our clients behalf, with clever techniques developed over time to extract key information so the brand voice and content remains relevant and authentic and the audience grows.
With two of our team official trainers for Facebook (with only 9 in the country), and with regular contact with Linkedin, Google & Pinterest, we are also at the cutting edge of social media advertising and can provide case studies for a variety of industries where we have achieved a variety of results – from building up audiences, to gaining leads and sales conversions in terms of event attendance, site visitations and product sales.
We combine these social media strategies (posting and advertising) with regular consulting and reporting for the best results.
We also have extensive experience in the development of chatbots and chatbot campaigns.
SEARCH ENGINE MARKETING - SEO & PPC
Most people start their search for a new product or service on a search engine, with a high percentage of people using Google. If you are not positioned on Google with SEO or PPC, you are missing out on a lot of business!
Search Engine Marketing (SEM) is the term given to the marketing strategies you can use to drive traffic from search engines (Google My Business, Google, Bing etc) to your website. When it comes to SEM, there are two main ways that you can get traffic to your site – Paid or Organic. Both involve working out what search terms your customers are searching, and then either implementing strategies on page and off page to appear organically on the search engines when users make those searches (a process called search engine optimisation which can take at least six months to produce results but which can be very powerful) or paying to feature on the search engines immediately (a process known as Pay Per Click or PPC).
The Creative Collective has been operating on Google Adwords since 2007. As a Google Certified Partner, our team is highly experienced in the building and management of search campaigns using Google Adwords.
PR & MARKETING
As an experienced PR company with established media contacts, we can assist with a range of PR & Marketing services including:
We are well aware of what it takes to achieve coverage so we are quite selective of who we will accept as PR clients. In short, unless we think we can get you coverage, we won’t take you on as a client. Our team have PR experience on ‘both sides of the fence’ having worked in the media at publications & stations in various locations around the world, and conducting PR campaigns for a wide range of companies. As a PR company we tailor our PR services to PR campaigns and clients and we are one of the only PR companies to offer such an extensive range of other marketing services, giving you the opportunity to engage us just for PR, or a combination of services which suits your objectives, target market, budget and more.
We’ve also conducted media training and handled media liaison on sometimes sensitive issues. Some of our team have degrees in Public Relations, or in event management or PR related areas.
Need copy for your packaging? Website? Capability Statement? Other important marketing collateral? We can help! We have a number of writers on our team whose experience heralds across most industries and business types. This means we can match a copywriter to your project. Based on knowledge of the subject matter, or experience writing for your target audience.
The Creative Collective’s sister company awardshub.com have an excellent track record in preparing business award submissions having successfully applied for, and either won, or become a finalist, in numerous awards ourselves, but also in achieving success in this area for our clients. We often recommend the entering of business awards as a combined marketing strategy for our clients, and work closely with awardshub.com to meet client objectives.
Let’s face it. Stock photos are, well, stock photos. And home job photo and video shoots are, well, home jobs. If you want to take your marketing to the next level you should be using a high quality and professionally shot image or video. And in some cases you really don’t have a choice. For instance if you’re a beauty brand, you really can’t use someone else's product shots by way of stock imagery. If you’re a real estate agent, you need your own stock too. And if you’re wanting to capture an event? Well people will know for sure if those shots aren’t from your event and it is all a little generic.
With a suite of professional shot images or videos, you can update the main sliders on your website, display professional product shots on your e-commerce site to really showcase and sell your products, wow audiences on your social media channels, get people clicking on your email marketing campaigns, and generally look your best as a company everywhere there are eyeballs. The Creative Collective are proud to have a wide range of photography and videography packages to complement our other marketing services.
OUR INDUSTRY EXPERIENCE
Established in 2004 in Western Australia, PGSR has since expanded Australia-wide, and provides skilled and affordable resources and support, from service to maintenance to 24/7 breakdown support for energy and industry.
In early 2020, we were approached by PGSR to help build the brand and communicate capabilities so that they could expand their client base in new verticals.
We were engaged for a number of our services including:
We were pleased to work with PGSR at the beginning of their digital transformation journey, including conducting a half day strategy session with key stakeholders and the management team to go through what they had in place, uncover what they are trying to achieve, what they need, and follow up with a 12 month marketing plan for implementation of their transformation.
After an initial briefing session with our graphic design team, we noticed that the current brand had little brand recognition and was tired and no longer represented the business. After significant research into the brandscape and conducting a subsequent brand strategy session with the management team, a two phased approach was developed for the rebrand.
The client also met with our web design and copywriting team who were able to create an informative, user friendly and extremely visually pleasing website that should bring lots of awareness and brand interest moving forward. We also undertook an SEO setup, including submitting the sitemap to Google, conducting keyword research and optimising pages through SEO plugins.
Our work for PGSR has also included the roll out of assorted flyers, business cards and letterheads that include the new branding and logo.
We also received a glowing review from the client, Chris:
“Kat, A quick note to express my sincere thanks for the wonderful result your team has been able to achieve for PGSR. Feedback on the website, logo and the other changes has been overwhelmingly positive. All that aside, I think the website just looks bloody awesome. Please pass on my thanks to your team and I look forward to continuing to develop our online presence together.”
Chris Beacher - Head of Projects and Construction Energy Systems and Services
We continue to regularly meet with members of the PGSR team to provide updates and confirm our strategic intent at each stage of the project. We are thrilled to have built such a great relationship with the PGSR team.
Hume Coal (owned by Korean company POSCO) is located in the Southern Highlands of NSW. Hume Coal (HC) plan to build and operate an underground coal mine in and around Berrima.
Upon lodging plans in early 2015, the HC project gained a lot of media attention around community concern from an environmental, social and economic perspective. Action and protest groups such as "Battle for Berrima" had a large social presence and were actively combating HC plans and spreading negativity over the project.
Hume Coal had an outdated website, no social media presence or strategy in place to be able to reach the community and their target market in order to combat the negativity.
Hume Coal therefore approached The Creative Collective (TCC) to discuss website development and more specifically, the potential partnership with an agency that could provide:
1.strategy, support and guidance around social media
2. digital services including paid advertising on social media
3. execution and management of the whole project.
We worked with Hume Coal extensively on their marketing over a two year period including the development of a new website, the development of their social media strategy, set up of social media channels, ongoing social media management and some social media advertising.
Newcrest Mining is the largest gold producer listed on the Australian Securities Exchange and one of the world’s largest gold mining companies. We were pleased to work with them on a Program Brochure, Species Guide and Yearly Weed Calendar as part of their community engagement efforts.
Eniquest is one of Australia's leading specialists in remote power and independent energy solutions. They have been successfully providing innovative engineered power solutions for industries such as the Australian Mining Industry, Australia Defence force, Telecommunications, Commercial Supplies and Off-Grid Homeowners for many years. The company approached us in January 2016 having recently completed a website overhaul with another company on the Adobe Business Catalyst platform, looking to improve their website rankings and subsequently achieve more website traffic and therefore enquiry.
Over a period of 11 months working on the company's SEO, we took them from ranking for very little on Google to ranking for multiple relevant key phrases on page 1 of Google.
Key achievements & activities included:
"It’s been great seeing our site gradually improve. I do want to say that we have been very happy with the reporting and transparency of it all. It has been great and we have been able to see the goals come in with the work which has been fantastic."
Nicholas Ree, Eniquest
GV Sensors was formed in 2007 and provide high quality industrial reliability and condition monitoring solutions to the Australia, New Zealand and Pacific market. With offices in Newcastle and Brisbane they can service the NZ market as well as the most remote parts of Australia, PNG, Indonesia and the Pacific.
GVS Reliability Products know that industrial plant and asset reliability is critical to company profitability and personnel safety.
Their products are committed to increased awareness and implementation of condition monitoring strategies to benefit of plant owners and operators and the increased safety of the people that work with and around industrial machinery.
We have been working with GV Sensors since 2014 to support them on everything from graphic design updates on existing marketing brochures to all of their website need including:
See their site at: https://gvsensors.com.au/
ALL-WAYS RIGGING GEAR
All-Ways Rigging Gear, established in the Illawarra since 1990, is a privately owned company whose goal has been to develop into a single source for the manufacture, supply, service and inspection in Lifting Equipment, Height Safety and Materials Handling.
Project Lead: Kat Lees
Project Team: Kat, Alastair, Arvind
Year: 2011 to current
All-ways Rigging Gear have been a long-term client, having engaged The Creative Collective since 2011.
As a trusted marketing arm of the industrial equipment supplier, TCC’s team have managed Google Ads and Search Engine Optimisation for this client over the years and continued to grow online traffic year on year. In addition, we have also developed two complex websites in this time, that serve clients as an online catalogue and providing detailed specifications on equipment.
The most recent website overhaul project, completed in 2017 has led to a staggering increase of 420% in online enquiries and more accurate reporting.
EngAnalysis aims to provide data driven engineering solutions for real-time industrial and structural health monitoring. They believe in solid evidence that comes from comprehensive testing and measurements. As a result, their range of services offer significant depth and range of experience and capability.
In early 2020 we were engaged by EngAnalysis for a strategy session that resulted in the research and compilation of a 12 month marketing plan. After discussing this plan with the client, we were engaged for a multi-phase marketing plan including:
TCC is now engaged in ongoing services to help generate brand awareness, position this client as an authority within their field and generate website traffic. These services include:
Port Hunter Group
The PHC Group provides a wide range of products and services. PHC Group offer customers a complete one-stop solution for all Conveyor, Rubber & Ceramic Lining, Blasting & Painting, Fabrication, Machining, and Preventative & Breakdown Maintenance Services. PHC Groups knowledge and experience span more than three decades of partnering with Mining, Utilities, Industrial, Food, and General Manufacturing Industries.
Located in Newcastle, with two well-equipped workshops of over 1000 square metres each and 150 employees, we are well-resourced supported by a large team of specialists and trades people. One group of our welders is Part 5 Qualified, and the company is approved for AS/NZS 4801 OH&S Management Systems, ISO 14001 Environmental Management Systems, and ISO9001 Quality Management Systems.
PHC Group have a strong track record for undertaking work in metropolitan, regional, and remote locations throughout Australia and beyond. PHC Group teams are efficient and reliable and are ready to go to your sites on short notice 24 hours per day, 7 days per week.
Denton Engineering & Hydraulics is a general engineering company servicing the mining, defence, industrial, agriculture, material handling and transport industry sectors.
We were pleased to work with them on this website for this engineering company.
Website design and development has been a major major part of our business since our beginning in 2007.
Over the years we have produced hundreds of websites for our clients, from landing pages to simple one page multi-section website designs, to far more elaborate and complex travel websites, membership and ecommerce systems.
Our preferred systems to build websites on is Wordpress. We are however capable of providing website design and development services on a wide range of other website platforms including Business Catalyst, Shopify, Drupal, SquareSpace, Joomla and more.
We also offer hosting and domain name services as well as support and maintenance packages.
When it comes to building websites, over the years we have refined our approach based on what we know achieves a successful outcome for all parties involved - a website you love in a time frame you need it in.
Getting it right involves taking the time to meet and understand your organisation and your objectives at a deep level, as well as your target audiences, their behaviours, user journeys and any pain points with your current website or operations, so that we can add value at every step of the way.
We will also discuss what outcomes matter to you and who the stakeholders are and how we can involve them. We're huge believers in the power of collaboration. The more fluid our communications, the more powerfully we can achieve your goals.
PLANNING & PROJECT MANAGEMENT CAPABILITIES
We always begin our projects by taking a thorough brief, where we will take the time to get to know you, your objectives, target market, competitive landscape and desired outcomes for the project. This session will allow us to hit the ground running and will provide you with a clean checklist of everything you will need to have organised so that everything can run as efficiently and effectively.
We will go through your original brief and gain a deeper level of understanding of what you want your website to look like and do, exactly what pages it will have and the site map they will fall under including any menus and sub menus, what exact elements of competitor sites or themes we show you that you like and don't like so we can get a feel for your design tastes, and what you want to rank for on the search engines (we can also conduct keyword research and give you these insights).
We will discuss the functionality of the site in detail including what forms you may require, the data you will need to record and where this data will need to be stored, who it will need to notify, or any automations it may set off.
We will explore and document the exact features of any items such as blogs, events calendars or interactive maps you may require - there are many options here - so it is important we take the time to go through everything in detail.
We will also draw up wireframes on a whiteboard for key pages (what items will go on key pages), providing our expertise in best practice in web design and current trends and considerations.
We will discuss your security and maintenance plans + hosting & domain selection and provide you assistance where required on any fronts.
Post the meeting, we will then type up a full debrief, and provide it to you to review and approve, as this will be the basis from which we will work on once we commence later phases.
We will establish a dedicated project in our online Project Management system and invite all stakeholders. People can be observers or contributors to projects. We will establish and assign tasks and milestones which can be viewed at any time. All time is tracked in this system also.
With careful planning in this Phase of the development, we ensure solid foundations are set for a successful project. Throughout the project we communicate regularly, debriefing on all meetings.
UX/UI DESIGN CAPABILITIES
Our inhouse UX/UI design team are experts at preparing mock ups on either Adobe Photoshop or industry program Figma of the key pages of your website, a draft of exactly what we are proposing your website will look like, based on the brief we have taken from you before we get building.
This is your chance to ensure our interpretation of what you require in terms of the look & feel from the briefing session, is the same as you are seeking for the website, before we get too far into the project. At this stage we can involve stakeholders if needed, to also ensure a consultative and collaborative approach on the design aspects of the development.
Our design team adjust their design styles to suit clients brand style guides and vision for any given project and have extensive experience working across a wide range of sectors.
FEEDBACK & TESTING
Feedback and testing is essential for any web project, and we use a range of mechanisms to ensure this is performed thoroughly and swiftly.
In-house we will test browser compatibility (the ability for the website to display correctly on the most popular browsers such as Chrome, Internet Explorer Firefox and Safari), it's search functionality, forms, mobile responsiveness and action any final edits.
Once we are confident we have addressed all noticeable issues, we will invite you and / or your user groups for testing, using industry software Bugherd.
Bugherd allows our clients to review a non live website and add 'digital sticky notes' to any areas of concern meaning feedback is not lost in translation and that we can turn this feedback into clear, actionable tasks.
TRAINING & HANDOVER
In partnership with our sister company The Training Collective, we have extensive capabilities in developing and delivering both online and in person custom training on a wide variety of topics including SEO, website management and more.
Once your new website is complete, or if you would like to make the final modifications to content yourself before going live, we can arrange the training, or we can complete all tasks and deliver the training as part of a handover process.
We always aim to make our websites as user friendly as possible, including dynamic content blocks which ensure you can update something once and have it update throughout the site.
We have provisioned for the development of a custom CMS manual which will contain screenshots and step by step instructions. We will also provide training videos as part of our handover.
CONVERSION TRACKING & SCHEDULE MONTHLY REPORTS
Our team ensure that core tracking software is installed on every website we work on such as Google Analytics, Google Webmaster Tools/Search Console + Facebook tracking pixel codes (if relevant) We'll also schedule monthly reports so you can track how your new website is performing.
SUPPORT & MAINTENENCE
Once your website development is complete, if you require further website support / updates / technical assistance you are welcome to lodge your request for support to email@example.com. Sending an email to this address will trigger a ticket to our dedicated help desk system. Your support request is important to us and we’ll be in touch ASAP to action it during working hours. Generally you can expect a response or solution within the working day, or sooner if your issue is an emergency.
Every ticket received is evaluated as soon as it is received, prioritised and the work scheduled, communicating with you every step of the way.
Our website maintenance and support services can be purchased on a per hour basis, or prepaid block of hours, discounted depending on the number of hours purchased.
A FEW IMPORTANT NOTES:
• All work is billed in minimum 15 minute increments
• Purchased hours expire within 12 months.