MEDICAL & HEALTH
The Creative Collective are a full service creative agency specialising in digital marketing, especially in social media. We also offer branding, graphic design & print, strategy, PR & marketing, SEO & PPC, videography & photography, website design & development, domains & hosting and much more!
Started in 2007 by Yvette Adams, today we operate from the fringes of the new Smart City in Maroochydore, Queensland, regularly servicing clients in Brisbane and the Gold Coast; and also have an office and team in Newcastle, who service Sydney. We also work with clients in many other locations across Australia online, have consultants in Sydney, Melbourne, Canberra, Adelaide, Cairns, Melbourne and Perth; and have even had clients in locations such as Japan, Korea and Iceland.
We have experience working with a wide range of industries including finance, accounting & legal; real estate; medical & dental; beauty, health & fitness; hospitality, food & beverages; not for profits & charities; Government & Councils; multicultural and indigenous; childcare, education & training; tourism; the arts, creative & fashion; interior design & homewares; construction; technology & utilities & energy.
Our success has been driven by multiple factors. We were one of the first full service agencies to market on the Sunshine Coast back in 2007, and in 2008 were one of the first to offer social media training and services. We have capitalised on being based in regional and fast growing locations. In the time we have operated both locations have seen enormous population growth and the markets have matured, moving away from traditional industries they were previously reliant on. Increasingly so, businesses have also started to turn to digital marketing over traditional marketing, and we have been there to support them with that transition.
We have forged and maintained a unique position in the market given our close relationship with our sister company The Training Collective (100% privately owned by Yvette Adams) offering clients the choice to call on us for their services, engage in training, or both! It is heartening to know that whatever stage of the digital transformation journey they are at, and whatever their budget, we can help them progress.
Our vision for The Creative Collective is to continue to be the best digital marketing agency outside of a city in Australia, becoming the preferred partner of businesses in an increasingly digital world. Our vision for The Training Collective is to be a leading training organisation in the provision of digital skills training, giving people digital skills to succeed in a digital world.
WELL KNOWN BRANDS WE'VE WORKED WITH
Whether you need a marketing strategy, some analysis on your existing marketing assets (website, social channels, database, email marketing system, CRM, branding, video/photos etc.), ongoing marketing activities (SEO, social media, pay per click, PR and more) or a full blown integrated marketing campaign, we can help.
STRATEGY & CONSULTANCY
Not quite sure where your new or establish business is headed or what combination of marketing services or budget is needed to achieve your goals?Then maybe you need to sit down with The Creative Collective and partake in a Strategy Session! A strategy session is a block of time used to help you nut out your best path forwards. We'll help you get crystal clear on your objectives, target audience/s, help you work out what assets you may need to create or update in terms of brand, brand style guides, website, social channels, databases, videos, imagery and more; and will discuss what activities we could do to help get your business 'out there' subject to your desired timeframes and budget. Our strategy sessions are minimum 2 hours, with half day and full day options also available.
BRAND & DESIGN
Though we’re most well known for our digital marketing prowess, The Creative Collective has strong capabilities in the development of professional brands & graphic design services and has an extensive brand portfolio to prove it.
Our designers and brand strategists have years or experiencing coming up with appropriate brand names, brand marks, slogans, and are big on providing our clients with a brand style guide on completion to ensure the brand can be consistently and professionally used thereafter.
We have extensive experience designing all sorts of marketing collateral including but not limited to business cards, stationery, brochures, flyers, presentation folders, capability statements, annual reports, visual identity kits, book covers, fence hoarding and menus to name a few!
Given our intimate knowledge of the printing process, we can also advise and design your collateral in a way that will be most cost efficient for printing, if that’s a requirement, as well as arrange cost effective print quotes.
When it comes to design we're all about taking the time to get to ask the right questions to ensure we can achieve a design that you love (after all you have to look at it each day) but more importantly which will resonate with your target audience/s and be appropriate for its intended use.
We are also big believers in creative intelligence, that is, not just in designing something that looks good, but which has meaning.
The Creative Collective have produced hundreds of website designs for our clients, from simple one page website designs to elaborate and complex ecommerce website designs, for a wide range of industries.
We are expert on WordPress websites, however we are well equipped to provide website design and development services on a wide range of other website platforms including Drupal, SquareSpace, Shopify, Joomla and more. We also offer hosting and domain name services as well as support and maintenance.
We have a popular website in a day offering, where working in person (where geography permits) or online alongside a web developer and project manager we can create you a simple one page multi-section website, or with two developers a simple multi-page website (up to 7 pages) in just ONE DAY. See more: https://www.thecreativecollective.com.au/website-in-a-day/
We can also approach websites in a more traditional way, by either receipting a defined scope of works which we quote on, or conducting a briefing session and then assisting you to prepare a scope of works (paid service) which thereafter we can quote on.
By working with us, you are accessing web development specialists who are leaders in their field who use a suite of professional tools and software to get the desired results. We commit to regular R&D (research and development) to keep up with the latest and greatest website trends and techniques, so you don’t have to.
Our range of web services cater for most budgets and circumstances. See more: https://www.thecreativecollective.com.au/website
Out of all of our services, social media is what we are most well known for, and for which we have the most demand.
With over ten years in offering social media services, The Creative Collective have devised numerous social media strategies, have assisted many clients to establish on social networks, will fix up social channels where required, have run tons of social media campaigns and have provided social media training to thousands of businesses through webinars, programs, workshops and in one-on-one consults.
For clients who are just getting started with social media marketing, we will generally start with a consult and the development of a social media strategy. On the other hand, for clients who are already started, but not sure where to turn next, we will generally start with a strategy and an audit, and make recommendations on what may need to be changed to improve things.
We also offer the service of proactively posting on one or multiple social networks on our clients behalf, with clever techniques developed over time to extract key information so the brand voice and content remains relevant and authentic and the audience grows.
With two of our team official trainers for Facebook (with only 9 in the country), and with regular contact with Linkedin, Google & Pinterest, we are also at the cutting edge of social media advertising and can provide case studies for a variety of industries where we have achieved a variety of results – from building up audiences, to gaining leads and sales conversions in terms of event attendance, site visitations and product sales.
We combine these social media strategies (posting and advertising) with regular consulting and reporting for the best results.
We also have extensive experience in the development of chatbots and chatbot campaigns.
SEARCH ENGINE MARKETING - SEO & PPC
Most people start their search for a new product or service on a search engine, with a high percentage of people using Google. If you are not positioned on Google with SEO or PPC, you are missing out on a lot of business!
Search Engine Marketing (SEM) is the term given to the marketing strategies you can use to drive traffic from search engines (Google My Business, Google, Bing etc) to your website. When it comes to SEM, there are two main ways that you can get traffic to your site – Paid or Organic. Both involve working out what search terms your customers are searching, and then either implementing strategies on page and off page to appear organically on the search engines when users make those searches (a process called search engine optimisation which can take at least six months to produce results but which can be very powerful) or paying to feature on the search engines immediately (a process known as Pay Per Click or PPC).
The Creative Collective has been operating on Google Adwords since 2007. As a Google Certified Partner, our team is highly experienced in the building and management of search campaigns using Google Adwords.
PR & MARKETING
As an experienced PR company with established media contacts, we can assist with a range of PR & Marketing services including:
We are well aware of what it takes to achieve coverage so we are quite selective of who we will accept as PR clients. In short, unless we think we can get you coverage, we won’t take you on as a client. Our team have PR experience on ‘both sides of the fence’ having worked in the media at publications & stations in various locations around the world, and conducting PR campaigns for a wide range of companies. As a PR company we tailor our PR services to PR campaigns and clients and we are one of the only PR companies to offer such an extensive range of other marketing services, giving you the opportunity to engage us just for PR, or a combination of services which suits your objectives, target market, budget and more.
We’ve also conducted media training and handled media liaison on sometimes sensitive issues. Some of our team have degrees in Public Relations, or in event management or PR related areas.
Need copy for your packaging? Website? Capability Statement? Other important marketing collateral? We can help! We have a number of writers on our team whose experience heralds across most industries and business types. This means we can match a copywriter to your project. Based on knowledge of the subject matter, or experience writing for your target audience.
The Creative Collective’s sister company awardshub.com have an excellent track record in preparing business award submissions having successfully applied for, and either won, or become a finalist, in numerous awards ourselves, but also in achieving success in this area for our clients. We often recommend the entering of business awards as a combined marketing strategy for our clients, and work closely with awardshub.com to meet client objectives.
Let’s face it. Stock photos are, well, stock photos. And home job photo and video shoots are, well, home jobs. If you want to take your marketing to the next level you should be using a high quality and professionally shot image or video. And in some cases you really don’t have a choice. For instance if you’re a beauty brand, you really can’t use someone else's product shots by way of stock imagery. If you’re a real estate agent, you need your own stock too. And if you’re wanting to capture an event? Well people will know for sure if those shots aren’t from your event and it is all a little generic.
With a suite of professional shot images or videos, you can update the main sliders on your website, display professional product shots on your e-commerce site to really showcase and sell your products, wow audiences on your social media channels, get people clicking on your email marketing campaigns, and generally look your best as a company everywhere there are eyeballs. The Creative Collective are proud to have a wide range of photography and videography packages to complement our other marketing services.
OUR MEDICAL & HEALTH INDUSTRY EXPERIENCE
GOLD COAST SUPER CLINIC PHARMACY
Gold Coast Super Clinic Pharmacy is an independent, locally owned pharmacy that is focused on family health. They are a community pharmacy passionate about the health and wellbeing of their customers and supporting the local community.
The pharmacy is located on the Northern end of the Gold Coast at Oxenford, within the premium healthcare facility, the Gold Coast GP Super Clinic.
We worked with Gold Coast Super Clinic Pharmacy to develop this mobile responsive website as well as a set of flyers to promote their services.
Angican Care had previously managed SEO but weren’t clear on what results they were getting or what kind of return.
The Creative Collective were initially engaged for some Wordpress website training, but Kat also touched on lots of SEO considerations as part of this, which got the team thinking.
Fastforward, the company’s new website was launched, and it was time for Anglican Care to get serious about their Search Engine Marketing, and so The Creative Collective was engaged for both Search Engine Optimisation and Google Ads.
Traffic & SEO Results:
Q1 2019 compared to Q1 2018
Visibility & Rankings Results
Compared to October 2018
Google Adwords Summary
"Partnering with The Creative Collective to manage our SEO has been a great success. We understand the importance of continually monitoring and evaluating our website’s SEO results and aligning our campaigns and targets with our business objectives; we chose to partner with The Creative Collective because they share the same ethos. Their services are strategic, adaptive and tailored to our needs. The team have been outstanding to work with, with each team member a specialist in their own field. Our results have been fantastic across both organic and paid SEO. The digital world is fast moving, with the support of The Creative Collective we now have confidence that we are constantly adapting and having great success in this space."
Michelle Payne, Anglican Care
Platinum Dental is a dentist clinic located in Nelsons Bay. Platinum Dental offer general dentistry services as well as orthodontics, dentures, root canals and a variety of cosmetic dentistry procedures such as teeth whitening and facial aesthetics and injectables. Platinum Dental had their brand and website already established, however they were seeking to build awareness of the newly launched practice.
Google Adwords (Search Network ads and re-marketing)
Facebook Advertising (website clicks campaign and re-marketing)
Huia Crosby is a naturopath, wellness writer, massage therapist & yoga instructor specialising in Herbal Medicine, Naturopathy, Essential Oils, Naturopathic Nutrition, Iridology, Hatha Yoga, Pregnancy Yoga, Massage Therapies, Dry Needling, Childbirth Education, Pilates & Zumba, based in Blenheim, New Zealand. She approached The Creative Collective to create her a website to showcase her many talents, and to answer prospective and existing clients questions, and enable the ability for them to buy products, starting with gift vouchers, direct from her website.
AUSTRALIAN COLLEGE OF
The Australian College of Nurse Practitioners (ACNP) is the national peak body for nurse practitioners and advanced practice nurses in Australia.
The ACNP is active in advancing nursing practice and improving access to health care.
We worked with this company to create a modern interactive website and to create a new modern marketing flyer.
MAVEN DENTAL GROUP
For an extended period we created all the websites + ran a number of online marketing campaigns for one of Australia’s largest dental groups – Maven Dental.
Though each website were a part of the group, each were given their own style and optimised to receive leads in their location.
This built up our experience of dental practice websites + marketing in a big way!
Some of the sites we created for the Maven Group included:
Miss Cheri - Facebook Ads
Comment to Bot Competition
Miss Cheri Body Contouring is located in Malvern, Victoria.
The company specialises in fat reduction, cellulite reduction, body contouring, anti-aging, acne reduction and many other services with non-invasive, medical-graded treatments with the highest quality health & wellness packages.
Miss Cheri and The Creative Collective worked together to create a Comment to Bot competition through their Facebook page using a third party chatbot system and the messaging features of a Facebook page with the aim of building the venue's brand awareness, level of engagement on social media, increasing the company database and giving the client the ability to send future promotional messages to people who 'opted in' by entering the competition
Campaign duration: May 2019
Spend: $700 AUD
Reach: 16,134 people
Actions: 1,099 Reactions, comments & shares
Post clicks: 790
From the 514 comments, 289 of these were ‘Enter’ and subsequently opting into Messenger Marketing. *Many of these were back-and-forth conversation or from page admin.
Over the period of the competition, we had around a 63% increase in page likes - gaining +345 page likes
The competition was a huge success and was great for furthering engagement and page likes, as well as building up the current database.
“Although I've only been working with Yvette for a short time, I already feel like the few changes we've implemented have been EXTREMELY beneficial to our business. We are quite astounded by how subtle the changes can may seem, but how dramatic the effect on the increase in leads and conversions can be. We believe our leads are up 40% and our conversions from prospective to new clients have also dramatically increased.
We are very excited about our future relationship with Yvette and The Creative Collective."
Jeff May, Beach House Fitness Maroochydore
Sunshine Coast Sports Medicine
Dr Matt Dwyer has been a GP on the Sunshine Coast since 2010. Dr Dwyer has been the Chief Medical Officer for teams in the Queensland Cup Rugby League competition since 2008 and was the Melbourne Storm National Youth Competitions Medical Officer for 2016 and 2017. Matt is also currently the Chief Medical Officer for the Sunshine Coast Lightning Netball team and for the USC Spartans Swim team. Dr Dwyer has a unique insight into treating sports injuries, having played himself at a high level in a number of sports.
We were pleased to work with the organisation to develop this mobile responsive Wordpress website.
The Float Space
The Float Space approached The Creative Collective in May 2015 for marketing assistance, in the lead up to opening the first and only dedicated float centre on the Sunshine Coast.
Considering the target markets of sleep deprived parents, pregnant women, stressed professional people, athletes, labour workers, or simply holidaymakers on the Sunshine Coast wanting to have a unique experience or wanting to boost their energy levels, The Creative Collective devised a marketing strategy involving a range of initial website optimisations including the implementation of crucial Google Analytics and Facebook pixel tracking codes, search engine optimisation and an integration with Mailchimp and the website forms, and then embarked on a local & lifestyle media PR campaign as well as an extensive Facebook advertising campaign.
OBJECTIVES OF THE LAUNCH CAMPAIGN
3 months (May 2015 - August 2015)
In the two month promotional period the following results were achieved:
INNER EAST PRIMARY CARE PARTNERSHIP
Inner East Primary Care Partnership (IEPCP) helps to build strong partnerships to improve the health and wellbeing of residents across the Inner East of Melbourne in Boroondara, Manningham, Monash, and Whitehorse.
We were engaged by Inner East Primary Care Partnership in June 2020, to undertake a two hour strategy session with two Creative Collective strategists.
From this session, we produced an extensive strategy document to assist IEPCP in achieving their specified goals of improving social media use, producing clear organisational messaging and implementing other technologies.
This document included a competitor analysis, a description of key influencers and partners, primary and secondary target markets as well as an overview of all current organisational assets.
The strategy document also included a number of action items to assist the Inner East Primary Care Partnership team in implementing their chosen goals. We very much enjoyed working with Sophie, Tracey and Belinda and wish the IEPCP team the best of luck in the future!
Therapy Connect provides online allied health services for people experiencing disability or delay in development that affects their ability to participate at home, in the community, in childcare, education or the workplace. These services currently include speech and occupational therapy, psychology, dietetics and physiotherapy. We were approached by Therapy Connect in early 2020 to produce an SEO Audit that would assist them in improving their SEO standing. This audit provided a review of the existing SEO set up, including website and page quality, Google analytics and Google Webmaster tools as well as the reporting of any errors found during this process. Our auditor also reported on the current organisational Google ranking for various keywords and conducted further keyword research to evaluate further opportunities for future keyword rankings. Lastly, the SEO Audit provided Therapy Connect with an extensive list of recommendations to assist the organisation in improving SEO rankings and organisational visibility. From this audit and the subsequent action plan, the team at Therapy Connect have been able to make a number of changes to their SEO strategy and are planning to touch base with The Creative Collective again in late 2020 to check on their progress. It was a pleasure to work with the Therapy Connect team and we have enjoyed watching them progress with our assistance.
We have been working with Access Therapy, an occupational therapist who is NDIS registered and based in Western Sydney since June 2020.
Starting by performing a slight rebrand to modernise their brand + some website updates, we moved on to creating a brand new Facebook page, and have since been posting on their Facebook page on a regular basis, boosting posts, and are running a small but targeted series of campaigns under our Social Media Ads Starter package.
Ad campaigns went live on 15 June 2020 and in just two weeks from a budget of $357.61 on ads we have achieved:
Reach - 50,962 (unique people)
Impressions - 100,733 (of the unique people they may have seen ads multiple times)
Cost per result was as low as 0.17 on the Brand Awareness campaign (exceptional result!) and up to 0.80 for the traffic campaign (with an average cost per result of $1-$3 these are great results!!)
Frequency (number of times people saw the ad) varied per campaign but averaged 1.98 per person
A total of 1105 unique link clicks were achieved to the website.
OUR STREET CRED
OFFICIAL GOOGLE PARTNER
As a Google Partner, we are well versed in all the nuances of Google - from Google Ads, Google My Business, SEO techniques, algorithm changes and strategies to ensure that your campaign is squeezed for optimal performance.
Our founder Yvette Adams was even asked to speak for Google when they came to town, such is the strength of our relationship with them!
In the past, we have been able to take over existing accounts and dramatically improve leads whilst the cost per acquisition.
We currently manage over $100,000 per month in ad spend on behalf of clients with great results - many of our clients have been with us for over 7 years due to an ongoing high-performance.
We also have experience in mobilising campaigns on Bing Ads which though much smaller in market share can also obtain some traffic and results and which is worth looking at.
OFFICIAL FACEBOOK PARTNER
In 2019 two of our trainers - our founder Yvette Adams + Heather Porters were announced as two of only 8 Facebook Community Trainers across Australia and New Zealand. This has required both Yvette & Heather to engage in intensive and specialised training with Facebook and since then they been delivering the “Facebook Community Boost” program to hundreds of small businesses in Australia.
Our relationship with Facebook Australia is now so strong, they approached us to assist them to develop and deliver a series of x5 events on their behalf across regional Queensland as part of Queensland Small Business Week in May 2019.
Suffice to say, when it comes to knowing what the latest & greatest techniques are on Facebook and its family of apps (Instagram, WhatsApp, Messenger & Audience Content Network) we're leading in this space!
OFFICIAL MANYCHAT AGENCY PARTNER
As an official ManyChat Agency Partner, we're building on top of the #1 bot platform on Facebook Messenger and getting some exceptional results for our clients in this space.
And we get access to training, priority support, a private agency community, exclusive sales and training resources and much more.
REGULAR MEDIA COMMENTATORS
We are regularly called on as a media commentator and Yvette has her own radio show on social media which airs bi-weekly on ABC Sunshine Coast and is the presenter of a show called 'Young Entrepreneurs' showcasing young entrepreneurs aged 12-25 years which can be viewed on an app called BizVersity available for download from the App Store or Google Play.
SOUGHT AFTER SPEAKERS
With our extensive experience in business, and our deep knowledge of the digital marketing space, we are well equipped to speak to startup, entrepreneurial and business audiences and regularly do.
For instance in August 2019 our founder will have a keynote at the highly regarded Futures Social Media conference in Melbourne. Some examples of other events we have spoken at recently include: