Capability Statement:

MEDICAL & HEALTH

ABOUT US

The Creative Collective are a full service creative agency specialising in digital marketing, especially in social media. We also offer branding, graphic design & print, strategy, PR & marketing, SEO & PPC, videography & photography, website design & development, domains & hosting and much more!

Started in 2007 by Yvette Adams, today we operate from the fringes of the new Smart City in Maroochydore, Queensland, regularly servicing clients in Brisbane and the Gold Coast; and also have an office and team in Newcastle, who service Sydney. We also work with clients in many other locations across Australia online, have consultants in Sydney, Melbourne, Canberra, Adelaide, Cairns, Melbourne and Perth; and have even had clients in locations such as Japan, Korea and Iceland. 

We have experience working with a wide range of industries including finance, accounting & legal; real estate; medical & dental; beauty, health & fitness; hospitality, food & beverages; not for profits & charities; Government & Councils; multicultural and indigenous; childcare, education & training; tourism; the arts, creative & fashion; interior design & homewares; construction; technology & utilities & energy.

Our success has been driven by multiple factors. We were one of the first full service agencies to market on the Sunshine Coast back in 2007, and in 2008 were one of the first to offer social media training and services.  We have capitalised on being based in regional and fast growing locations. In the time we have operated both locations have seen enormous population growth and the markets have matured, moving away from traditional industries they were previously reliant on. Increasingly so, businesses have also started to turn to digital marketing over traditional marketing, and we have been there to support them with that transition.

We have forged and maintained a unique position in the market given our close relationship with our sister company The Training Collective (100% privately owned by Yvette Adams) offering clients the choice to call on us for their services, engage in training, or both! It is heartening to know that whatever stage of the digital transformation journey they are at, and whatever their budget, we can help them progress.

Our vision for The Creative Collective is to continue to be the best digital marketing agency outside of a city in Australia, becoming the preferred partner of businesses in an increasingly digital world. Our vision for The Training Collective is to be a leading training organisation in the provision of digital skills training, giving people digital skills to succeed in a digital world.

WELL KNOWN BRANDS WE'VE WORKED WITH


Whether you need a marketing strategy, some analysis on your existing marketing assets (website, social channels, database, email marketing system, CRM, branding, video/photos etc.), ongoing marketing activities (SEO, social media, pay per click, PR and more) or a full blown integrated marketing campaign, we can help.

STRATEGY & CONSULTANCY

Not quite sure where your new or establish business is headed or what combination of marketing services or budget is needed to achieve your goals?Then maybe you need to sit down with The Creative Collective and partake in a Strategy Session! A strategy session is a block of time used to help you nut out your best path forwards. We'll help you get crystal clear on your objectives, target audience/s, help you work out what assets you may need to create or update in terms of brand, brand style guides, website, social channels, databases, videos, imagery and more; and will discuss what activities we could do to help get your business 'out there' subject to your desired timeframes and budget. Our strategy sessions are minimum 2 hours, with half day and full day options also available.

See more: https://www.thecreativecollective.com.au/marketing-consulting/

BRAND & DESIGN

Though we’re most well known for our digital marketing prowess, The Creative Collective has strong capabilities in the development of professional brands & graphic design services and has an extensive brand portfolio to prove it.

Our designers and brand strategists have years or experiencing coming up with appropriate brand names, brand marks, slogans, and are big on providing our clients with a brand style guide on completion to ensure the brand can be consistently and professionally used thereafter.

We have extensive experience designing all sorts of marketing collateral including but not limited to business cards, stationery, brochures, flyers, presentation folders, capability statements, annual reports, visual identity kits, book covers, fence hoarding and menus to name a few!

Given our intimate knowledge of the printing process, we can also advise and design your collateral in a way that will be most cost efficient for printing, if that’s a requirement, as well as arrange cost effective print quotes.

When it comes to design we're all about taking the time to get to ask the right questions to ensure we can achieve a design that you love (after all you have to look at it each day) but more importantly which will resonate with your target audience/s and be appropriate for its intended use.

We are also big believers in creative intelligence, that is, not just in designing something that looks good, but which has meaning.

See more: https://www.thecreativecollective.com.au/branding-and-logo-design/

WEBSITE DEVELOPMENT

The Creative Collective have produced hundreds of website designs for our clients, from simple one page website designs to elaborate and complex ecommerce website designs, for a wide range of industries.

We are expert on WordPress websites, however we are well equipped to provide website design and development services on a wide range of other website platforms including Drupal, SquareSpace, Shopify, Joomla and more. We also offer hosting and domain name services as well as support and maintenance.

We have a popular website in a day offering, where working in person (where geography permits) or online alongside a web developer and project manager we can create you a simple one page multi-section website, or with two developers a simple multi-page website (up to 7 pages) in just ONE DAY. See more: https://www.thecreativecollective.com.au/website-in-a-day/

We can also approach websites in a more traditional way, by either receipting a defined scope of works which we quote on, or conducting a briefing session and then assisting you to prepare a scope of works (paid service) which thereafter we can quote on.

By working with us, you are accessing web development specialists who are leaders in their field who use a suite of professional tools and software to get the desired results. We commit to regular R&D (research and development) to keep up with the latest and greatest website trends and techniques, so you don’t have to.

Our range of web services cater for most budgets and circumstances. See more: https://www.thecreativecollective.com.au/website

SOCIAL MEDIA

Out of all of our services, social media is what we are most well known for, and for which we have the most demand.

With over ten years in offering social media services, The Creative Collective have devised numerous social media strategies, have assisted many clients to establish on social networks, will fix up social channels where required, have run tons of social media campaigns and have provided social media training to thousands of businesses through webinars, programs, workshops and in one-on-one consults.

For clients who are just getting started with social media marketing, we will generally start with a consult and the development of a social media strategy. On the other hand, for clients who are already started, but not sure where to turn next, we will generally start with a strategy and an audit, and make recommendations on what may need to be changed to improve things.

We also offer the service of proactively posting on one or multiple social networks on our clients behalf, with clever techniques developed over time to extract key information so the brand voice and content remains relevant and authentic and the audience grows.

With two of our team official trainers for Facebook (with only 9 in the country), and with regular contact with Linkedin, Google & Pinterest, we are also at the cutting edge of social media advertising and can provide case studies for a variety of industries where we have achieved a variety of results – from building up audiences, to gaining leads and sales conversions in terms of event attendance, site visitations and product sales.

We combine these social media strategies (posting and advertising) with regular consulting and reporting for the best results.

We also have extensive experience in the development of chatbots and chatbot campaigns.

See more: https://www.thecreativecollective.com.au/social-media/

SEARCH ENGINE MARKETING - SEO & PPC

Most people start their search for a new product or service on a search engine, with a high percentage of people using Google. If you are not positioned on Google with SEO or PPC, you are missing out on a lot of business!

Search Engine Marketing (SEM) is the term given to the marketing strategies you can use to drive traffic from search engines (Google My Business, Google, Bing etc) to your website. When it comes to SEM, there are two main ways that you can get traffic to your site – Paid or Organic. Both involve working out what search terms your customers are searching, and then either implementing strategies on page and off page to appear organically on the search engines when users make those searches (a process called search engine optimisation which can take at least six months to produce results but which can be very powerful) or paying to feature on the search engines immediately (a process known as Pay Per Click or PPC).

The Creative Collective has been operating on Google Adwords since 2007. As a Google Certified Partner, our team is highly experienced in the building and management of search campaigns using Google Adwords.

See more: https://www.thecreativecollective.com.au/search-engine-marketing/

PR & MARKETING

As an experienced PR company with established media contacts, we can assist with a range of PR & Marketing services including:

PR:
We are well aware of what it takes to achieve coverage so we are quite selective of who we will accept as PR clients. In short, unless we think we can get you coverage, we won’t take you on as a client. Our team have PR experience on ‘both sides of the fence’ having worked in the media at publications & stations in various locations around the world, and conducting PR campaigns for a wide range of companies. As a PR company we tailor our PR services to PR campaigns and clients and we are one of the only PR companies to offer such an extensive range of other marketing services, giving you the opportunity to engage us just for PR, or a combination of services which suits your objectives, target market, budget and more.

See more: https://www.thecreativecollective.com.au/pr

Media Training:
We’ve also conducted media training and handled media liaison on sometimes sensitive issues. Some of our team have degrees in Public Relations, or in event management or PR related areas.

Copywriting:

Need copy for your packaging? Website? Capability Statement? Other important marketing collateral? We can help! We have a number of writers on our team whose experience heralds across most industries and business types. This means we can match a copywriter to your project. Based on knowledge of the subject matter, or experience writing for your target audience.

See more: https://www.thecreativecollective.com.au/website-copywriting/

Business Awards

The Creative Collective’s sister company awardshub.com have an excellent track record in preparing business award submissions having successfully applied for, and either won, or become a finalist, in numerous awards ourselves, but also in achieving success in this area for our clients. We often recommend the entering of business awards as a combined marketing strategy for our clients, and work closely with awardshub.com to meet client objectives.

See more: https://www.thecreativecollective.com.au/awards/

PHOTOGRAPHY/VIDEOGRAPHY

Let’s face it. Stock photos are, well, stock photos. And home job photo and video shoots are, well, home jobs. If you want to take your marketing to the next level you should be using a high quality and professionally shot image or video. And in some cases you really don’t have a choice. For instance if you’re a beauty brand, you really can’t use someone else's product shots by way of stock imagery. If you’re a real estate agent, you need your own stock too. And if you’re wanting to capture an event?  Well people will know for sure if those shots aren’t from your event and it is all a little generic.

With a suite of professional shot images or videos, you can update the main sliders on your website, display professional product shots on your e-commerce site to really showcase and sell your products, wow audiences on your social media channels, get people clicking on your email marketing campaigns, and generally look your best as a company everywhere there are eyeballs. The Creative Collective are proud to have a wide range of photography and videography packages to complement our other marketing services.

See more: https://www.thecreativecollective.com.au/social-media-photography-videography-packages/

OUR MEDICAL & HEALTH INDUSTRY EXPERIENCE

CASE STUDY

GOLD COAST SUPER CLINIC PHARMACY


Gold Coast Super Clinic Pharmacy is an independent, locally owned pharmacy that is focused on family health. They are a community pharmacy passionate about the health and wellbeing of their customers and supporting the local community.

The pharmacy is located on the Northern end of the Gold Coast at Oxenford, within the premium healthcare facility, the Gold Coast GP Super Clinic.

We worked with Gold Coast Super Clinic Pharmacy to develop this mobile responsive website as well as a set of flyers to promote their services.


See: http://www.goldcoastpharmacy.com.au/


CASE STUDY


OBJECTIVES:

  • Improve rankings on Google which would consequently drive more website traffic and enquiry for the business.
  • Improve Online Visibility
  • Increase enquiries for key services in key locations
  • BACKGROUND:

    Angican Care had previously managed SEO but weren’t clear on what results they were getting or what kind of return.

    The Creative Collective were initially engaged for some Wordpress website training, but Kat also touched on lots of SEO considerations as part of this, which got the team thinking.


    Fastforward, the company’s new website was launched, and it was time for Anglican Care to get serious about their Search Engine Marketing, and so The Creative Collective was engaged for both Search Engine Optimisation and Google Ads.


    SERVICES PROVIDED:

  • 1.SEO
  • 2.PPC (Google Ads)

  • Traffic & SEO Results:

    Q1 2019 compared to Q1 2018

  • 52% increase in traffic in Q1 2019 compared to Q1 2018
  • Significant increases in traffic (though increases across the board) from Social, Paid (previously 0) and Direct.
  • Improved Domain Authority of 25. Ordinarily a good performing small business sits around 20.
  • Visibility & Rankings Results

    Compared to October 2018

  • There has been a 6.46% increase in visibility from October 10 to end of March 2019.
  • Anglican Care has the best visibility score against tracked competitors
  • Compared to October 2018, Anglican Care had:
  • 8 more Keywords in the top 3
  • 11 more Keywords in the top 10
  • 6 more Keywords in the top 20
  • 10 more Keywords in the top 100
  • Google Adwords Summary

  • Average CPC (Cost per click) is $2.49
  • Average CTR (Click thru rate) is 5.71% (5% would usually be deemed a high performing average)
  • Conversion rate from traffic to goal is 3.81%
  • Average cost per conversion is $65.39

  • "Partnering with The Creative Collective to manage our SEO has been a great success. We understand the importance of continually monitoring and evaluating our website’s SEO results and aligning our campaigns and targets with our business objectives; we chose to partner with The Creative Collective because they share the same ethos. Their services are strategic, adaptive and tailored to our needs. The team have been outstanding to work with, with each team member a specialist in their own field. Our results have been fantastic across both organic and paid SEO. The digital world is fast moving, with the support of The Creative Collective we now have confidence that we are constantly adapting and having great success in this space."

    Michelle Payne, Anglican Care


  • CASE STUDY


    Huia Crosby is a naturopath, wellness writer, massage therapist & yoga instructor specialising in Herbal Medicine, Naturopathy, Essential Oils, Naturopathic Nutrition, Iridology, Hatha Yoga, Pregnancy Yoga, Massage Therapies, Dry Needling, Childbirth Education, Pilates & Zumba, based in Blenheim, New Zealand. She approached The Creative Collective to create her a website to showcase her many talents, and to answer prospective and existing clients questions, and enable the ability for them to buy products, starting with gift vouchers, direct from her website.


    CASE STUDY

    AUSTRALIAN COLLEGE OF
    NURSE PRACTITIONERS


    The Australian College of Nurse Practitioners (ACNP) is the national peak body for nurse practitioners and advanced practice nurses in Australia.

    The ACNP is active in advancing nursing practice and improving access to health care.

    We worked with this company to create a modern interactive website and to create a new modern marketing flyer.

    CASE STUDY

    MAVEN DENTAL GROUP

    For an extended period we created all the websites + ran a number of online marketing campaigns for one of Australia’s largest dental groups – Maven Dental.

    Though each website were a part of the group, each were given their own style and optimised to receive leads in their location.

    This built up our experience of dental practice websites + marketing in a big way!

    Some of the sites we created for the Maven Group included:

  • http://coynedental.com.au/
  • http://www.lifetimedentalcare.com.au/
  • http://www.radiancedental.com.au/
  • http://www.dentistryinelwood.com.au/
  • http://totallyteeth.com.au/

  • CASE STUDY

    Miss Cheri - Facebook Ads
    Comment to Bot Competition

    Miss Cheri Body Contouring is located in Malvern, Victoria.

    The company specialises in fat reduction, cellulite reduction, body contouring, anti-aging, acne reduction and many other services with non-invasive, medical-graded treatments with the highest quality health & wellness packages.

    Miss Cheri and The Creative Collective worked together to create a Comment to Bot competition through their Facebook page using a third party chatbot system and the messaging features of a Facebook page with the aim of building the venue's brand awareness, level of engagement on social media, increasing the company database and giving the client the ability to send future promotional messages to people who 'opted in' by entering the competition

    THE RESULTS

    Campaign duration: May 2019

    Spend: $700 AUD

    Reach: 16,134 people

    Actions: 1,099 Reactions, comments & shares

    Post clicks: 790

    Engagements: 1,889

    From the 514 comments, 289 of these were ‘Enter’ and subsequently opting into Messenger Marketing. *Many of these were back-and-forth conversation or from page admin.

    Over the period of the competition, we had around a 63% increase in page likes - gaining +345 page likes

    The competition was a huge success and was great for furthering engagement and page likes, as well as building up the current database.


    “Although I've only been working with Yvette for a short time, I already feel like the few changes we've implemented have been EXTREMELY beneficial to our business. We are quite astounded by how subtle the changes can may seem, but how dramatic the effect on the increase in leads and conversions can be. We believe our leads are up 40% and our conversions from prospective to new clients have also dramatically increased.

    We are very excited about our future relationship with Yvette and The Creative Collective."


    Jeff May, Beach House Fitness Maroochydore

    CASE STUDY

    Sunshine Coast Sports Medicine

    Dr Matt Dwyer has been a GP on the Sunshine Coast since 2010. Dr Dwyer has been the Chief Medical Officer for teams in the Queensland Cup Rugby League competition since 2008 and was the Melbourne Storm National Youth Competitions Medical Officer for 2016 and 2017. Matt is also currently the Chief Medical Officer for the Sunshine Coast Lightning Netball team and for the USC Spartans Swim team. Dr Dwyer has a unique insight into treating sports injuries, having played himself at a high level in a number of sports.

    We were pleased to work with the organisation to develop this mobile responsive Wordpress website.


    CASE STUDY

    The Float Space


    The Float Space approached The Creative Collective in May 2015 for marketing assistance, in the lead up to opening the first and only dedicated float centre on the Sunshine Coast.

    Considering the target markets of sleep deprived parents, pregnant women, stressed professional people, athletes, labour workers, or simply holidaymakers on the Sunshine Coast wanting to have a unique experience or wanting to boost their energy levels, The Creative Collective devised a marketing strategy involving a range of initial website optimisations including the implementation of crucial Google Analytics and Facebook pixel tracking codes, search engine optimisation and an integration with Mailchimp and the website forms, and then embarked on a local & lifestyle media PR campaign as well as an extensive Facebook advertising campaign.

    OBJECTIVES OF THE LAUNCH CAMPAIGN

  • To achieve positive media coverage about the company
  • To build likes on Facebook and awareness of the company in the local community
  • To get the ‘right’ people to the launch event in mid July for a successful launch event
  • To drive bookings on the website
  • To create and grow a database
  • CAMPAIGN PERIOD:

    3 months (May 2015 - August 2015)

    SERVICES PROVIDED:

  • PR Campaign
  • Facebook advertising
  • RESULTS:

    In the two month promotional period the following results were achieved:

  • Increased the website traffic by 286% (from 1,429 to 5,516 unique users)
  • 2000 Facebook likes
  • An average click through rate of 5.597% on Facebook ads (May/June = 7.266% + June/July = 3.928%) as compared to an industry average of 1%
  • An average cost per click of 0.36 per lead from Facebook.
  • Several key media pieces achieved.
  • In their first week of business the two pods in operation have been utilised 95% of the time and the company are booked out up to 5 days in advance and growing.
  • Total campaign spend net to Facebook: $784.29
  • Generated 2,455 campaign clicks
  • Reached a total of 38,197 users
  • Generated a click-through rate of 6.43%
  • The average cost per click was only $0.21
  • OUR STREET CRED

    OFFICIAL GOOGLE PARTNER


    As a Google Partner, we are well versed in all the nuances of Google - from Google Ads, Google My Business, SEO techniques, algorithm changes and strategies to ensure that your campaign is squeezed for optimal performance.

    Our founder Yvette Adams was even asked to speak for Google when they came to town, such is the strength of our relationship with them!


    In the past, we have been able to take over existing accounts and dramatically improve leads whilst the cost per acquisition.

    We currently manage over $100,000 per month in ad spend on behalf of clients with great results - many of our clients have been with us for over 7 years due to an ongoing high-performance.

    We also have experience in mobilising campaigns on Bing Ads which though much smaller in market share can also obtain some traffic and results and which is worth looking at.


    OFFICIAL FACEBOOK PARTNER


    In 2019 two of our trainers - our founder Yvette Adams + Heather Porters were announced as two of only 8 Facebook Community Trainers across Australia and New Zealand. This has required both Yvette & Heather to engage in intensive and specialised training with Facebook and since then they been delivering the “Facebook Community Boost” program to hundreds of small businesses in Australia.

    Our relationship with Facebook Australia is now so strong, they approached us to assist them to develop and deliver a series of x5 events on their behalf across regional Queensland as part of Queensland Small Business Week in May 2019.

    Suffice to say, when it comes to knowing what the latest & greatest techniques are on Facebook and its family of apps (Instagram, WhatsApp, Messenger & Audience Content Network) we're leading in this space!



    OFFICIAL MANYCHAT AGENCY PARTNER

    As an official ManyChat Agency Partner, we're building on top of the #1 bot platform on Facebook Messenger and getting some exceptional results for our clients in this space. 

    And we get access to training, priority support, a private agency community, exclusive sales and training resources and much more.

    REGULAR MEDIA COMMENTATORS

    We are regularly called on as a media commentator and Yvette has her own radio show on social media which airs bi-weekly on ABC Sunshine Coast and is the presenter of a show called 'Young Entrepreneurs' showcasing young entrepreneurs aged 12-25 years which can be viewed on an app called BizVersity available for download from the App Store or Google Play.

    Watch the trailer for the show here

    SOUGHT AFTER SPEAKERS


    With our extensive experience in business, and our deep knowledge of the digital marketing space, we are well equipped to speak to startup, entrepreneurial and business audiences and regularly do.
    For instance in August 2019 our founder will have a keynote at the highly regarded Futures Social Media conference in Melbourne. Some examples of other events we have spoken at recently include:

  • Queensland Police Service – International Womens Day Luncheon
  • Mt Isa Chamber of Commerce
  • Griffith Business School
  • Cetnaj National Conference
  • AIIA Networking Event
  • Future Social Media Strategy Forum
  • TedX Bundaberg
  • Tablelands Council Youth Forum
  • Inspire Youth Forum
  • NSW Government Business Connect Advisor
  • RDA Wheatbelt region
  • IT Queensland
  • Make Haste Expo (aged health care)
  • QuestNet
  • Sunshine Coast Business Womens Network
  • Sunshine Coast Grammar
  • A.B.Paterson College Gold Coast
  • Business Blue Print events (Sydney)
  • WALGA – Western Australia Local Government Association Convention
  • Storage Association of Australia
  • Australian Consulting Architects – Queensland & Northern Territory Branch
  • Queensland Independent Publishers
  • OUR IN-HOUSE TEAM

    Our team are located across two offices in Maroochydore, Queensland (who regularly service clients in Brisbane + the Gold Coast) & Newcastle, New South Wales in Australia (who regularly service Port Macquarie & Sydney); who are supported by a wider network of consultants and trainers based in most of the major cities of Australia and all of whom are prepared to travel if required.

    This structure gives us the ability to work flexibly, and to match the perfect mix of skills and experience to any project you engage us for. Collectively our team has many years of experience across a broad range of industries and offer a mix design, technical, strategic and marketing skills, with a great passion for all things creative.
    You can be assured that by using The Creative Collective you are accessing only the best in talent and that better still, we'll be professional, but fun to work with! Most importantly we love to see our clients succeed.

    Yvette Adams

    Founder & Partner


    Yvette Adams founded our company from the study nook of her home in Maroochydore, QLD in 2007. She is a multi-award winning business woman and a serial entrepreneur having created six businesses and having sold two. She currently runs three businesses - The Creative Collective, The Training Collective & awardshub.com. She was honoured in the Pearcey Hall of Fame at the Pearcey Awards in 2018 which recognises individuals who have made very significant lifetime contributions to Australia’s ICT industry.

    Read more about Yvette here.


    Katrina Lees
    Partner


    With humble beginnings as a student doing an internship for The Creative Collective during its first year in operation (2007), Katrina progressed to being a contractor, high performing franchisee of the company and in 2014 took 50% shares in the company at the tender age of 30. Since the partnership, The Creative Collective have expanded the service offering, driven extensive growth and further streamlined client experiences. Kat’s strengths lie in branding, graphic design and web development but she is an all rounder in all aspects of marketing given her extensive and varied background. She also takes the lead on logistics, finance and operations with projects.

    Read more about Katrina here.

    Gina Novoa
    ACCOUNT MANAGER & SEM SPECIALIST

    Gina is an experienced and enthusiastic marketing strategist. Since arriving in Australia in 2014 from Colombia, Gina has shown great determination and commitment in improving her marketing skills, studying an Advanced Diploma in Business and a Diploma of Marketing at Hunter TAFE in addition to having a Bachelor of Engineering  in Industrial Engineering, Marketing, Business & Project Management from her University in Columbia.

    Whilst studying Gina has also held long term business development, events and marketing roles for well known organisations such as Visa and the Business Growth Centre and Lake Macquarie; as well as being a dedicated Marketing Manager for startups such as Eat Appy. From 2018 she transitioned into working for some of Newcastle’s leading digital marketing agencies, and joined The Creative Collective in 2020.

    Read more about Gina here

    Arvind Sardar
    Web Team Leader

    Arvind is an experienced Web Developer and currently leads our web team from our Sunshine Coast office. He loves automations and gardening.

    Read more about Arvind here.


    Andrea Prasser
    Account Manager


    Andrea has had a long career on the Sunshine Coast in a variety of client services/account manager roles at many high profile agencies, and was doing some freelancing before joining The Creative Collective in January 2018. With a special interest and skillset in brand management, Andrea is also strong in photography + video production. She has worked with many high profile brands on major rebrand + marketing projects including Shine Lawyers and a range of property development projects including many with Stocklands.

    Allan Meredith
    Web Developer


    Allan is a hardworking and versatile graphic & web designer with a solution-oriented attitude. Allan started his career as a graphic designer and has been involved in multiple marketing, print and newspaper environments. In 2003 he started his own freelance business, LK Design, and amassed clients around New Zealand from Wellington to Christchurch and Oamaru. Originally from the South Island of New Zealand, Allan’s skills are very well rounded with experience in pre-press, digital and web (creative suite and Indesign) as well as packaging design, working to deadline and an immaculate eye for detail.

    Penny Boyer
    Social Media Specialist & Training Coordinator


    With an extensive background in administration and accounts in both New Zealand and Australia in various industries, Penny is our longest serving staff member, joining The Creative Collective team in 2008. Over the years her role at the company has evolved from looking after the company's accounts & administration to specialising in managing social media for a number of key clients, and leading our social media team. She also plays a key role with our sister company, The Training Collective, coordinating all our publically offered training and managing 12 trainers & consultants across Australia.

    Read more about Penny here.

    Erin Currey
    Junior Account Manager


    Erin graduated from University in 2017, and after a stint with the Newcastle Jets joined our team in January 2018 as a Project Support Officer, charged with being the first point of contact for all inbound enquiry for the company, and generally supporting our Account Managers. Having proved herself over an 18 month period, Erin became a Junior Account Manager in July 2019 and is already excelling at the role having won a number of new clients.

    Read more about Erin here.

    Bec Kennedy
    Accounts & Training Coordinator


    Bec has been with the company since 2014 around having three children. She is currently responsible for insurances, accounts queries, debt collection and also handles a lot of our training enquiries, specialising in dealing with our corporate clients and arranging private consultations and client training. Having been a 'Rookie of the Year' winner at the 2010 National Travel Industry Awards, Bec is also called on to coordinate all company travel and logistics of which there is a lot given our national client base!

    Read more about Bec here.


    Blair Johnston
    Special Projects + Photographer


    Blair has been working in the marketing industry since 2014 specialising in account management & sales, data analytics, & strategic portfolio management/project delivery.

    Prior to joining The Creative Collective team Blair was working as an Account Director at a Full Service Marketing/ Fundraising agency specialising in the not for profit sector. Today he works with us on, just as the name suggests, Special Projects, whilst drawing on his wide ranging experience including website design, social media advertising, SEO, full use of the Adobe Suite, Google Ads to name a few.

    Blair is also the company photographer and regularly travels for shoots all over the country and professionally edits them on return.

    Emma Cruz
    Project Support Officer


    Emma has worked in a wide variety of customer service roles since commencing her career in 2009 involving answering a large of volume of calls, emails and face to face customer requests while overseeing a team including roles at tertiary education organisations such as Open Universities Australia and JMC Academy. She became the salon coordinator at a popular hair salon in Bondi, Sydney - Judena Taylor where she worked for over 3 years before applying for a role with The Creative Collective in July 2019. Emma beat over 100 applicants through four stages of interviews to secure the Project Support Officer role at The Creative Collective which tied in perfectly with her plan to return to her hometown of Newcastle.

    A SELECTION OF OUR TALENTED CONTRACTOR NETWORK

    As needed, we call on consultants & contractors. Many of our contractors have worked with us for several years and receive over 80% of their work from us and love the opportunity to focus on their speciality skillset, which often requires regular up-skilling given the ever changing market place we work in.
    Below is just a selection of them, however to see the full & current team go to: https://www.thecreativecollective.com.au/meet-the-team/


    Richard Chalmers
    SEO & PPC Specialist

    Richard has worked in a variety of online marketing roles, but predominantly as a Search Engine Marketing specialist meaning he is adept at driving search engine optimisation strategies and Google Ad campaigns for clients. He has also mastered Google Data Studio and gets great joy out of analytics and creating dashboards for clients to help them understand how the activities he and other members of the team are getting results.

    Georgia Kirby
    Designer

    Georgia comes with over 12 years of graphic & website design experience and has worked alongside iconic Australian brands such as Bra’s N Things, Oz Design Furniture, Big W and Best N Less.

    Nowadays Georgia works as a full-time freelancer to help smaller businesses strengthen their visual branding with the use of thoughtful design that stands out of the crowd and persuades ideal customers to take action.

    Read more about Georgia here.


    Mark Birchall
    DIGITAL ADVERTISING SPECIALIST

    Mark started his career through interning with well-known advertising agencies DDB Melbourne and Badjar Ogilvy, as well as co-ordinated the global social media efforts for Ripcurl International. His love of the construction industry inspired him to make a sea-change to the Sunshine Coast, where he gained the role of International Head of Marketing for a construction franchise for 3 years.

    Mark’s passion lies in being able to help small and medium-sized businesses develop and convert new leads, through conceiving and delivering successful marketing funnels. He loves to listen to clients needs and develop individualised campaigns for them, that highlight their own unique brand identity.

    Darrin Ratajczak
    Copywriter


    Darrin has more than 16 years’ experience producing successful copy and content of all sorts, B2B and B2C, web, print and video for companies including ANZ Bank, BigPond.com, Canon, Saatchi, Optus and Qantas, as well as a host of ambitious small and medium-size businesses. His travel articles have appeared in the Sydney Sun Herald and the New Zealand Herald.

    Read more about Darrin here.

    Al Loxton
    SEM Specialist


    An industry pioneer and technical expert, Alastair has been at the forefront of online marketing since the late 90’s. He has an admirable track record launching, managing and consulting to hundreds of successful e-commerce businesses all over the world.

    Read more about Al here.

    Justin Clark
    Google Ads & Facebook Ads Specialist


    Justin is an experienced Paid Search Consultant who is passionate about using data to give clients the best ROI possible with their budget. His area of expertise is search engine marketing i.e. Google Adwords however he also works across SEO, analytics, social and programmatic.

    He has held positions as Head of Paid Search for online giants Scoopon and Catch of the Day and prior to that as the Search Engine Marketing Manager for popular online print company Vistaprint.

    Read more about Justin here.

    Soraya Franklin
    Graphic Designer


    Originally from New Zealand, Soraya lived in Australia for a number of years including roles with iTank and at the Cancer Council Queensland as a senior graphic designer, before going out on her own as a freelancer. Today Soraya loves working with The Creative Collective on a regular basis on a wide range of projects including branding, annual reports, website mock ups, illustration, invitations, direct marketing campaign design, photography, signage, brochures, identity, digital e-news campaigns, digital design, videography and more.



    CONTACT US

    Phone: 07 545 11315
    Email: admin@thecreativecollective.com.au
    Facebook messenger: m.me/thecreativecollective